Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Vernesa Toroman

Summary

Accomplished and commercially focused retail leader with over 22 years of experience driving multi-million-dollar growth and delivering exceptional customer experiences across large multi-site operations. Recognised for transforming underperforming regions into market-leading performers, designing and launching national service strategies, and cultivating a culture of accountability, recognition and engagement. Adept at leading complex change programs, embedding high standards across all facets of operations, and building empowered, high-performing teams. Skilled in strategic planning, P&L management, performance coaching and leveraging data-driven insights to inform business decisions. Resilient, solutions-oriented and committed to driving sustained commercial success in dynamic retail environments.

Overview

21
21
years of professional experience

Work History

Regional Manager (Interim State Manager)

SHEIKE
02.2024 - Current

• Lead the highest-revenue region in the business, overseeing 6 - 9 stores including 4 A-Grade flagship locations

• Appointed Interim State Manager, responsible for 24 stores and Regional Managers across NSW

• Developed and launched my own service selling steps, now implemented nationwide to elevate customer experience and drive loyalty

• Delivered strong P&L performance, exceeding sales and profitability targets while maintaining tight cost and wage controls

• Championed strategic product development and feedback, aligning merchandise planning to customer demand and market opportunities

• Embedded consistent operational excellence across visual merchandising, stock management and compliance

• Drove succession planning and talent development, promoting team members into senior leadership roles

• Built a culture of recognition, engagement and accountability to drive high performance across all locations

• Led regional change initiatives and process improvements, engaging teams through periods of transition with clear communication and strong support

• Completed advanced Regional Manager training, equipping teams with tools and strategies to deliver sustainable commercial success

• Partnered closely with head office stakeholders including Buying, HR and Visual Merchandising to influence strategy and deliver aligned execution

• Led and supported store openings, relocations and pack downs, ensuring seamless execution and minimal disruption to trade

• Leveraged reporting and performance dashboards to drive data-led decisions and continuous improvement

A Grade Store Manage

AJE
04.2023 - 02.2024

• Successfully doubled prior year sales and exceeded budget targets within the first year

• Elevated the store from a B grade to an A grade ranking in just 3 months

• Developed and hosted VIP client events, driving customer loyalty and strong CRM outcomes

• Hired and mentored high-performing teams, progressing casuals into leadership positions

• Delivered a premium brand experience aligned with AJE Collective’s vision

Top Flagship Store Manager

SHEIKE
03.2021 - 02.2023

• Delivered 28% sales growth in the first financial year, with continued year-on-year improvements

• Awarded Store of the Year 2021 for outstanding performance and team results

• Built an inclusive, high-engagement culture with strong retention and development outcomes

• Selected for quarterly post-season reviews as one of six top managers nationwide

• Focused on elevating the end-to-end customer journey through training, coaching and operational excellence

Regional Manager

SHEIKE
01.2016 - 09.2017

Led the highest-performing region in the company for sales growth and KPI achievement

• Managed over 100 team members across multiple stores

• Drove succession planning, recruitment and coaching strategies to develop high-performing leaders

• Delivered consistent profitability and operational standards

Flagship & Cluster Manager | Various Premium Brand

Multiple Brands
01.2005 - 01.2016

Roger David, Industrie, Tarocash, Rhodes & Beckett

• High-volume leadership roles overseeing teams across flagship and cluster locations

• Focused on team training, succession planning, visual merchandising and consistent commercial performance

• Led multiple store openings, relocations, customer engagement activations and high-profile brand launches

• Drove strong sales results and developed talent pipelines that supported future growth

Education

High School Diploma -

Willoughby Girls High Schoo
Sydney, NSW
01-2003

Skills

  • Multi-site and regional leadership
  • Strategic sales growth and profit optimisation
  • P&L management and KPI accountability
  • Customer experience and service transformation
  • Recruitment, succession and talent development
  • Performance management and coaching
  • Visual merchandising and operational excellence
  • Change leadership and cultural transformation

Languages

English
Native or Bilingual
Bosnian
Native or Bilingual

Timeline

Regional Manager (Interim State Manager)

SHEIKE
02.2024 - Current

A Grade Store Manage

AJE
04.2023 - 02.2024

Top Flagship Store Manager

SHEIKE
03.2021 - 02.2023

Regional Manager

SHEIKE
01.2016 - 09.2017

Flagship & Cluster Manager | Various Premium Brand

Multiple Brands
01.2005 - 01.2016

High School Diploma -

Willoughby Girls High Schoo
Vernesa Toroman