
Accomplished and commercially focused retail leader with over 22 years of experience driving multi-million-dollar growth and delivering exceptional customer experiences across large multi-site operations. Recognised for transforming underperforming regions into market-leading performers, designing and launching national service strategies, and cultivating a culture of accountability, recognition and engagement. Adept at leading complex change programs, embedding high standards across all facets of operations, and building empowered, high-performing teams. Skilled in strategic planning, P&L management, performance coaching and leveraging data-driven insights to inform business decisions. Resilient, solutions-oriented and committed to driving sustained commercial success in dynamic retail environments.
• Lead the highest-revenue region in the business, overseeing 6 - 9 stores including 4 A-Grade flagship locations
• Appointed Interim State Manager, responsible for 24 stores and Regional Managers across NSW
• Developed and launched my own service selling steps, now implemented nationwide to elevate customer experience and drive loyalty
• Delivered strong P&L performance, exceeding sales and profitability targets while maintaining tight cost and wage controls
• Championed strategic product development and feedback, aligning merchandise planning to customer demand and market opportunities
• Embedded consistent operational excellence across visual merchandising, stock management and compliance
• Drove succession planning and talent development, promoting team members into senior leadership roles
• Built a culture of recognition, engagement and accountability to drive high performance across all locations
• Led regional change initiatives and process improvements, engaging teams through periods of transition with clear communication and strong support
• Completed advanced Regional Manager training, equipping teams with tools and strategies to deliver sustainable commercial success
• Partnered closely with head office stakeholders including Buying, HR and Visual Merchandising to influence strategy and deliver aligned execution
• Led and supported store openings, relocations and pack downs, ensuring seamless execution and minimal disruption to trade
• Leveraged reporting and performance dashboards to drive data-led decisions and continuous improvement
• Successfully doubled prior year sales and exceeded budget targets within the first year
• Elevated the store from a B grade to an A grade ranking in just 3 months
• Developed and hosted VIP client events, driving customer loyalty and strong CRM outcomes
• Hired and mentored high-performing teams, progressing casuals into leadership positions
• Delivered a premium brand experience aligned with AJE Collective’s vision
• Delivered 28% sales growth in the first financial year, with continued year-on-year improvements
• Awarded Store of the Year 2021 for outstanding performance and team results
• Built an inclusive, high-engagement culture with strong retention and development outcomes
• Selected for quarterly post-season reviews as one of six top managers nationwide
• Focused on elevating the end-to-end customer journey through training, coaching and operational excellence
Led the highest-performing region in the company for sales growth and KPI achievement
• Managed over 100 team members across multiple stores
• Drove succession planning, recruitment and coaching strategies to develop high-performing leaders
• Delivered consistent profitability and operational standards
Roger David, Industrie, Tarocash, Rhodes & Beckett
• High-volume leadership roles overseeing teams across flagship and cluster locations
• Focused on team training, succession planning, visual merchandising and consistent commercial performance
• Led multiple store openings, relocations, customer engagement activations and high-profile brand launches
• Drove strong sales results and developed talent pipelines that supported future growth