Victor Ndichu

Key Achievements

• Developing and executing multi-channel digital marketing strategies for Australia’s second-largest retail pharmacy brand, as well as for previous digital marketing agency clients.
• Delivering an average ~21% YoY increase in traffic and ~6% YoY increase in conversions across digital platforms, including websites, Google PMAX, Meta, social media, native apps, and ecommerce.

Core Competencies & Experience

Digital Strategy & Execution

• Defining audience targeting and bidding strategies across paid media platforms.
• Planning, executing, and optimising campaigns website, CRO, owned media, and organic social channels
• Monitoring campaign performance, analysing key budgeting and engagement metrics, and implemented data-driven adjustments to maximize reach and ROI.
• Identifying trends and industry shifts to refine strategies, and improve performance outcomes.

Budget Management

• Strategic development and management of digital marketing budgets in collaboration with senior management and agency partners, all while maintaining brand consistency.
• Tracking media spend to ensure optimal resource allocation, resulting in cost-effective campaign delivery and measurable business growth.

Technical Expertise

• Over 5 years experience in website management, CRO, and SEO best practices.
• Highly proficient in Google Analytics, Google Tag Manager, SEO best practices, and digital platform optimisation.
• Hands-on experience with marketing campaign setup, execution, and ongoing optimisation across Paid Search, Paid Social, and organic content strategies.

Campaign & Stakeholder Management

• High level and in-depth presentations of strategies, plans, post campaign results, and performance insights to internal teams and external stakeholders.
• Tracking, analysing, and reporting on engagement, performance, and budget metrics to guide decision-making.
• Managing multiple concurrent campaigns while maintaining brand consistency across all channels.
• Increasing efficiency by automating routine tasks with software solutions.

TerryWhite Chemmart is one of Australia’s leading retail pharmacy networks with over 550 community pharmacies across Australia.

• Utilising UI/UX, content, and techinical changes for enhanced CRO
• Championing a data-driven approach to decision-making for projects and campaigns, consistently evaluating and adjusting strategies based on the insights gained.
• Boosting website, social media, and Google Business traffic with targeted SEO strategies, keyword research, and content optimization.
• Improving conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
• Managing relationships with external vendors and internal stakeholders, ensuring timely delivery of high-quality assets for various digital marketing initiatives.
• Conducting thorough market research to identify target audience segments and tailor messaging accordingly for maximum impact.

• Managing 28 clients, many of whom saw their SEO visibility increase around 200% over a 2-year period.
• Crafting compelling and persuasive written content to effectively communicate brand messaging and drive engagement with target audiences.
• Creating plans to achieve marketing goals using digital channels.
• Managing relationships with clients while implementing SEO strategies to improve their search engine ranking and visibility.
• Developing and executing tactics to optimise website content and structure for improved search engine visibility and traffic.
• Overseeing design, development, and maintenance of a website to ensure optimal performance and user experience.
• Creating and managing Google Ads campaigns to drive traffic, leads, and sales for various clients.
• Planning, creating, and executing social media campaigns to increase brand awareness, engagement, and conversions on various social media platforms.
• Building and maintaining strong relationships with clients, understanding their needs and objectives, and ensuring their satisfaction with digital marketing services provided.

• Effectively handling client relationships and implementing SEO strategies to enhance their visibility and ranking on search engines.
• Devising and implementing techniques to improve website content and structure for better visibility and traffic on search engines.
• Establishing and nurturing relationships with clients, comprehending their requirements and goals, and guaranteeing their contentment with digital marketing services offered.