VICTORIA BONNICI

Fever-Tree is the world’s leading premium mixer brand, with AUD $750M turnover and distribution in 70+ countries. Renowned for high-quality tonics, ginger ales, and flavored sodas, it drives category leadership through innovation, strong brand presence, and global growth.

• Built and directed the On Premise go-to-market strategy, delivering +13% YoY growth in year one and +18% in year two, while solidifying brand presence and market leadership.
• Elevated National on premise group partnerships through collaborative joint customer business plans, driving measurable growth and heightened brand loyalty.
• Full P&L ownership, optimising revenue, margin, and ROI to maximise business performance.
• Led product innovation and rollouts, delivering insight-driven tools that enhanced execution and informed strategic decisions.
• Mentored and led the channel sales team to consistently exceed revenue targets while strengthening capability and customer impact.

Saintly Beverage Company was an Australian beverage company focused on developing and distributing premium drinks across on premise and retail channels. Recognised for agile go-to-market strategies and strong account partnerships, Saintly was purchase by Superdrop in 2023.

• Managed a diverse portfolio of national accounts across On Premise, Independent Retail, and e-commerce channels, driving category performance and customer engagement.
• Increased On Premise distribution for Saintly, izzi, and Noot RTDs, driving significant revenue growth in a matter of months.
• Launched Saintly spirits in On Premise, expanding trademark visibility and brand engagement.

Lion is a leading beverage company in Australasia, generating AUD $2B in turnover, with fast-growing operations in the United States. The company manages a diverse portfolio of market-leading brands across beer, wine, spirits, and non-alcoholic drinks, including iconic Australian names such as XXXX and Tooheys, alongside innovative craft labels like Little Creatures and Stone & Wood.

• Managed Woolworths and Coles grocery, National C&P, and Remedy Distribution.
• Secured ranging of Heineken 0.0, James Squire Zero, and XXXX Zero across Woolworths and Coles, gaining 80%+ distribution nationally and generating an incremental $5m in revenue.
• Implemented the first full non-alcoholic mixed pallet across 550 Woolworths stores, delivering an incremental 300k litres and resulting in incremental distribution across the network.
• Implemented non-alcoholic JCBP process nationally, using data-driven insights to enhance ranging, promotions, and in store execution.
• Drove the successful launch of multiple White Claw innovations, leveraging category trends to meet and exceed customer demand.

• Led and developed a team of 8, overseeing a precinct territory of 1,100+ outlets and delivering $36M+ in NSR.
• Delivered $3.8M+ in incremental revenue through strategic new business initiatives, driving growth and market expansion.
• Won fifty competitor accounts in less than three months, driving rapid market share growth and strengthening competitive positioning.
• Executed targeted profit mix strategies, increasing margins by $0.20 CPL while optimizing product portfolio performance.
• Achieved 93% long-term contract renewal rate, securing ongoing revenue and customer loyalty.

• Managed a national On Premise portfolio generating $26M+ in annual NSR, enhancing strategic customer partnerships and driving brand presence in market.
• Secured a majority share agreement with Red Rock, delivering 1.8M litres of incremental volume over four years.
• Built and executed Joint Customer Business Plans (JCBPs) and conducted quarterly business reviews.
• Achieved 100% contract renewal rate, maintaining long-term partnerships.
• Executed national brand and marketing plans, enhancing category visibility and activation.

• Managed key On Premise account groups, generating over $11M in annual NSR.
• Led and developed New Business Manager to exceed $2.2M+ incremental revenue target.
• Achieved 100% contract renewal and improved contract compliance to 95%.
• Developed and executed joint promotional and brand plans, strengthening customer engagement.
• Conducted quarterly business reviews to drive performance improvements, and align growth strategies with key accounts.

• Company Overview: Coca-Cola Amatil is a major Australian and New Zealand beverage company producing and distributing iconic brands. Known for large-scale distribution networks, category leadership, and innovative market execution.
• Led a team of 5 BDE's responsible for a territory of 1,500+ outlets generating $7M+ in annual revenue.
• Developed new business strategies, resulting in $500k+ incremental NSR across a 12-month period.
• Achieved 100% contract renewal and improved agreement compliance by 10% (MAT).
• Delivered a 36% uplift in FUB revenue through targeted channel strategies and customer engagement initiatives, while expanding bottled water distribution by 5% via enhanced ranging and distribution partnerships.
• Strengthened team performance and capability through structured coaching, training, and support programs.