Victoria Davies
Bondi,Australia
Summary
Dedicated marketing leader with proven results in implementing successful Marketing and Brand strategies.
Shopper..
Overview
13
13
years of professional experience
Work History
Senior Brand Manager
Red Bull Australia
01.2023 - 12.2023
- Strategic ownership of Occasions Marketing across external and internal stakeholders
- Project Lead for cross functional workstreams both structured and BAU across all Occasions Marketing activities
- Lead relationship with Shopper & On Premise Marketing to develop best trade led activities while promoting brand building
- Define, develop, optimise & implement processes to enhance marketing and sales performance
- Primary contact for creative agency management from briefing, idea selection to execution, trafficking and process optimisation
- Manager of Brand Marketing Intern, setting objectives, develop & coaching to execute brand plans
- Communicate with and influence to gain full organisation to buy in from executive leadership, HQ, Agency partners.
Brand Manager
Red Bull Australia
01.2019 - 12.2022
- Develop & shape Consumer Activation and Occasions Marketing Business plans – leveraging key insights through to development of concept, sell in and campaign execution
- Lead Occasions to increase impact of campaigns, operating as project team and brand lead, whilst establishing optimised plans by partnering with field and shopper marketing (2020-2022)
- Lead for Consumer Research (2021) partnering with HQ & local agency for delivery of consumer insights and
- Efficiently manage a media & production budget of ~$1M+ to drive impact for awareness & campaign KPI’s
- Champion collaborative working relationships (including sales, shopper, field marketing, sports, culture, media network) and international Brand to deliver optimised campaigns.
Trade Marketing Manager
Red Bull Australia
10.2014 - 12.2018
- Develop consistent, innovative and premium tools for availability & visibility of Red Bull in trade
- Leading innovative POS design & shopper marketing strategy through local and external networks
- Operate as an extended arm of Marketing to drive awareness and reach of integrated marketing campaigns
- Own the tone of voice to Off Premise trade communication, disseminating insights into action for customers and internal staff
- Efficiently managing a budget of $4M + $1.4M CAPEX through agency resource management, ongoing improvements in systems and reporting
- Stakeholder management across cross functional teams and international Trade Marketing to optimize results
- Manager of Trade Marketing Specialist.
Trade Marketing Specialist
Red Bull NZ
11.2012 - 10.2014
- Utilising insights to improve quality, usage and management of POS and sell in tools
- Develop consistent, innovative and premium tools for availability & visibility of Red Bull in trade
- Operate as an extended arm of Marketing to deliver improved 360 degree integrated marketing campaigns (WORB, Occasion/Functionality communications, In store/BTL Campaigns, On Premise Events/Festivals)
- Ownership of NPD/Campaign Management & Process including project management, working cross functionally and internal proposal submissions
- Set standards & priorities on “What good looks like” ie
- Perfect Store, Hi5, measures/targets, core SKU’s, right price/promotion, FOS Chilled.
Brand Manager - Everyday
Fonterra Brands (Tip Top) Ltd
02.2012 - 09.2012
- Brand Champion for Favourites portfolio at Tip Top Ice Cream (70% Market Share) including Novelty and Multipacks SKU’s such as Choc Bar (No
- 1 Novelty), Jelly Tip (No
- 3 Novelty), Rocky Road, Eskimo Pie (No
- 1 Multi-packs)
- Manage the development and launch of NPD from concept to development through to on time launch and activation for Summer F13 (first to market NPD)
- Leading cross functional teams for key projects working to deliver the initiatives within agreed budget and timelines
- Develop an integrated communications plan through working with agency partners and internal stakeholders.
Brand Manager - Australian Wine
Treasury Wine Estates (Formerly Foster’s Group NZ Ltd)
09.2010 - 01.2012
- Brand Management of Global & Boutique Australian wine brands in the NZ market, including but not exclusive to: Penfolds, Wolf Blass, Rosemount, Lindeman’s, Wynns, Pepperjack and Saltram
- Operating in a largely autonomous role, reporting into the Senior Brand Manager – Wine
- Managing A&P for Australian Wine between $1.4M - $2M to deliver agreed activity on time and within budget, identifying efficiencies across the business
- Development & managing TTL Campaigns (planned & incremental) to align to brand strategic imperatives – ATL, BTL Consumer Promotions, POS, PR, tastings and events, Digital
- Developing annual brand plans for Australian wine brands in the NZ market to align with Global strategies and timings
- Management of brand P&L’s – delivery against budgeted targets through improved advertising & promotions activated, supporting sustainable growth & improved margin mix.
Education
Bachelor of Business/Marketing and Management -
AUT
St Cuthbert’s College
1 Year Student Exchange -
Smithers High School
01.2002
Skills
- Creative Direction
- Cross-functional Collaboration
- Advertising Management
- Product Management
- Brand Development
- Project Management
Courses Completed
- Project Management Training (2019, 2020, 2022, 2023)
- Innovation & Creativity Workshop (2019)
- People Management Program 1 & 2 (2018)
- Storytelling Workshop & Effective Presentation Skills (2018)
- Conceptual Sell & High Pressure Negotiation (2017)
- Red Bull Brand College (2013)
- Fonterra Marketing and Innovation Academy (2012)
- Foster’s Academy of Marketing Excellence (2011)
Affiliations
- Food & Wine
- Travel
- Mum to Harry
Timeline
Senior Brand Manager
Red Bull Australia
01.2023 - 12.2023
Brand Manager
Red Bull Australia
01.2019 - 12.2022
Trade Marketing Manager
Red Bull Australia
10.2014 - 12.2018
Trade Marketing Specialist
Red Bull NZ
11.2012 - 10.2014
Brand Manager - Everyday
Fonterra Brands (Tip Top) Ltd
02.2012 - 09.2012
Brand Manager - Australian Wine
Treasury Wine Estates (Formerly Foster’s Group NZ Ltd)
09.2010 - 01.2012
Bachelor of Business/Marketing and Management -
AUT
St Cuthbert’s College
1 Year Student Exchange -
Smithers High School
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