Victoria Lancaster
Carina
Summary
Victoria is a dynamic and results-driven marketing professional with a Master’s degree in Marketing and a strong passion for innovative problem-solving. With experience across brand strategy, marketing plan development, and event execution, she brings a versatile skill set to any team. Victoria excels in collaborative environments but is equally adept at working autonomously to drive results. Her background has equipped her with not only technical expertise but also valuable interpersonal skills, including effective communication, public speaking, and a keen understanding of how every role contributes to a business's overall success. She thrives on turning creative ideas into measurable outcomes and is always looking for new opportunities to grow and innovate within the marketing field.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing and Event Coordinator
Celestial Events
Brisbane, QLD
04.2024 - Current
- Assisted in the execution of large-scale fantasy balls across major Australian cities, coordinating an extensive range of suppliers, including caterers, photographers, event stylists, cosplayers, and entertainers (such as acrobats and tarot card readers).
- Managed organic promotional marketing efforts leading up to the events, while also running all paid digital campaigns to drive awareness and ticket sales.
- Implemented Facebook Pixel on Eventbrite to track the effectiveness of paid Facebook campaigns, allowing for better measurement of event performance and ROI.
- Advised on ideas and best practices for the company’s organic and paid social media strategy, contributing to more targeted, effective campaigns across platforms.
- Coordinated and ran weekend-long reading retreats for women across Australia, providing a supportive environment for fun, friendship, and reading.
- Organised and ran an online health and fitness program for the company’s subscription service, including monthly challenges, workout videos, health check-ins, and ongoing support for participants.
Digital and Marketing Specialist
Green Leaves Early Learning
Murrarie, QLD
01.2024 - Current
- Managed Facebook and Google Ads campaigns to increase awareness and registrations for both existing and new centres across Australia, using targeted strategies to reach key audiences and optimise campaign performance.
- Analysed Google Analytics data to gain insights into website traffic and customer behaviour, refining digital campaigns for improved results and better alignment with audience needs.
- Led the marketing strategy for new centre openings, conducting market research and developing both digital and traditional campaigns to ensure successful launches.
- Coordinated ongoing marketing efforts and events post-opening to support the growth of new centres and ensure their long-term success.
- Provided marketing support for over 20 centres across WA and SA, ensuring consistent branding and developed tailored campaigns to increase occupancy and meet regional needs.
- Organised and managed large-scale, multi-day events across Australia, including conferences, learning retreats, and corporate functions, ensuring smooth execution and alignment with business objectives.
- Oversaw the company website, external partner listings, and digital profiles on Google My Business and Apple Business Connect, maintaining a consistent online presence.
- Produced engaging content for social media platforms and digital ads, ensuring it resonated with audiences and supported brand goals.
- Developed and implemented a new digital marketing strategy, based on customer behaviour and social media trends, leading to better engagement and improved campaign outcomes.
Event Coordinator
QUT Guild
Kelvin Grove, QLD
07.2023 - 01.2024
- Developed, managed, and oversaw a rolling 12-month event calendar for QUT Guild, ensuring a well-structured and strategic approach to event planning.
- Contributed to the development and expansion of awareness-raising events, increasing engagement and visibility.
- Ensured all events were well-planned, effectively designed, and ran smoothly, addressing any issues that arose to ensure a successful outcome.
- Coordinated with external suppliers to ensure the timely and efficient delivery of services.
- Prepared event materials and managed all logistical details, including event timelines, run sheets, orders, and floor plans.
- Worked closely with the Marketing Manager to create and implement promotional strategies, including EDMs and website content.
- Handled administrative tasks, such as maintaining inboxes, filing, inventory, merchandise, and storage, while processing support requests.
- Liaised with venues, suppliers, and business units to ensure all content, materials, equipment, and displays were coordinated effectively.
- Managed event risks by identifying potential issues and resolving them quickly to keep events running smoothly.
- Managed and adhered to event budgets, ensuring cost efficiency without compromising quality.
Marketing Executive
Redback Technologies
Indooroopilly, QLD
03.2020 - 07.2023
- Developed and executed marketing campaigns for product launches, customer journeys, lead generation, and targeting new audiences.
- Managed marketing budgets for events, campaigns, projects, and paid social media advertising, ensuring cost-effectiveness.
- Ran Facebook and Google Ads campaigns, optimising performance to achieve marketing goals.
- Led the company rebrand, overseeing the launch and ensuring consistent implementation across all business areas.
- Managed the company website, ensuring content was regularly updated and optimised for search engines.
- Created and wrote copy for websites, brochures, blog articles, press releases, creative briefs, and social media posts.
- Implemented marketing automation using HubSpot to streamline lead management and improve customer engagement.
- Coordinated and managed all company events from start to finish, liaising with external contractors, managing expenses, and aligning events with marketing objectives.
- Managed the creation of video content, including case studies and animated marketing videos, working with external producers.
- Created post-event reports to evaluate success and provide insights for future marketing strategies.
- Increased Google reviews from 3.6 to 4.5 stars by developing a customer feedback strategy and engaging with customers to improve the company’s online reputation.
Support Specialist
Redback Technologies
Indooroopilly, QLD
05.2019 - 03.2020
- Assisted customers and technicians by providing clear, helpful information, answering queries, troubleshooting issues, and addressing complaints with patience and professionalism.
- Managed incoming calls and emails efficiently, ensuring timely responses to customer inquiries and support requests.
- Stayed up to date with the latest software features to provide accurate and relevant assistance.
- Handled each customer interaction with politeness, professionalism, and empathy, particularly in challenging situations, de-escalating frustrated clients and resolving issues effectively.
- Represented the company positively and courteously to external stakeholders, maintaining strong relationships and ensuring satisfaction.
PR and Marketing Assistant
Redback Technologies
Seventeen Mile Rocks, QLD
11.2017 - 04.2019
- Worked closely with a small Australian team to expand a London-based fashion label into the Australian market, ensuring all marketing efforts were aligned with the brand’s guidelines and vision.
- Collaborated directly with the London-based team to ensure consistency across all campaigns and activities in Australia.
- Established and managed the brand’s social media presence in Australia, curating content and engaging with local audiences to build awareness and drive engagement.
- Developed strategic partnerships with influential companies and individuals in Australia to increase brand visibility and create valuable collaborations.
- Organised and executed the company’s first Australian runway show at Sydney Fashion Week, overseeing all aspects of the event from planning to execution.
- Coordinated opportunities to dress influencers for key fashion events, ensuring the brand gained exposure at high-profile occasions.
- Planned and managed collection previews and runway shows across Australia, promoting the brand to key media and industry contacts.
- Engaged with both internal and external stakeholders to foster positive relationships, raise brand awareness, and enhance the company’s reputation in the Australian market.
Education
Masters of Marketing -
Griffith University
Nathan, QLD01.2019
Bachelor of PR and Communications - undefined
Griffith University
Nathan, QLD01.2017
Skills
- Organisation
- Managing multiple projects simultaneously
- Time management
- Hubspot, Wordpress
- Creating and implementing marketing campaigns
- Event Planning
- Coordinating with external suppliers
- Working within brand guidelines
- Customer service
- Project Management
- Paid Digital, Meta Ads, Google Ads
- Google Analytics
- Email Marketing
- Adobe Creative Suite
- Marketing Automation
- Public speaking
Certification
- Barre Instructor Certification Barre Body Teacher Training Program,2023
- Provide First Aid Certification (HLTAID011) UQ Skills,2023
Timeline
Marketing and Event Coordinator
Celestial Events
04.2024 - Current
Digital and Marketing Specialist
Green Leaves Early Learning
01.2024 - Current
Event Coordinator
QUT Guild
07.2023 - 01.2024
Marketing Executive
Redback Technologies
03.2020 - 07.2023
Support Specialist
Redback Technologies
05.2019 - 03.2020
PR and Marketing Assistant
Redback Technologies
11.2017 - 04.2019
Bachelor of PR and Communications - undefined
Griffith University
Masters of Marketing -
Griffith University