Victoria Stratton

Markem-Imaje is a global manufacturer and distributor of specialised traceability, variable data and product identification solutions for the manufacturing industry.

Markem-Imaje provides global reach to over 50,000 customers with 29 subsidiaries, 6 technology centres and manufacturing plants with the most comprehensive marking and coding portfolio available in the marketplace

Working on projects from their inception by identifying the problems of customers in relation to line and data management, vision and verification as well as inventory reconciliation. Working with with engineers and software architects (internally and externally) to design a solution that streamlines processes and provides ROI. Outlining benefits to clients and working closely with client side to ensure solutions integrate with current equipment and processes.

• Consistently meeting and exceeding sales targets through effectively uncovering client problems, working with technical teams to create bespoke solutions, presenting/negotiating with key stakeholders and ensuring smooth running of project implementations.
• Established long-term relationships with key clients for repeat business and referrals, cultivating a strong network within the industry.
• Developed customized proposals that demonstrated a clear understanding of client requirements and offered compelling solutions to meet their unique needs.

Cloud Voice & Data specialise in business technology, enterprise-wide services, cloud-based productivity solutions and telephone systems.

Premium partner relationships, quality service and experienced technicians mean that you can be confident you have the right IT, communications and network solutions and support. Servicing businesses across South East Queensland, Northern NSW and the ACT.

• Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
• Developed and implemented strategies to increase sales and profitability.
• Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
• Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
• Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
• Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.

My role at Strategic Reform ran parallel with my role at Cloud Voice and Data which operated under the same ownership.

Strategic Reform is engaged by organisations seeking fundamental changes to their business models. We provide independent assistance with strategy formulation, organisational change issues, and achieving operational excellence. Working within government and the private sector and specialising in ICT, business, and digital program transformation.

• Developed key relationships with clients for long-term partnerships, resulting in repeat business and increased revenue.
• Established clear goals for the team each quarter, fostering an environment of accountability that led to consistent target achievement.
• Increased group sales revenue by implementing strategic marketing initiatives and leading a high-performing sales team.
• Implemented a CRM system to better track client interactions, resulting in improved customer service and increased sales.
• Created targeted sales presentations tailored to individual client needs, effectively communicating the value of products or services offered.
• Led successful negotiations with major clients, securing lucrative contracts that contributed to company growth.
• Collaborated with cross-functional teams to develop comprehensive proposals that addressed client pain points and resulted in closed deals.

Engaged with various business verticals within Queensland to provide solutions common to postage and electronic client communication challenges.

My role at Neopost addressed total document lifecycle from Mail Generation (tools such as Output Management Software and Address Barcoding Software, Folding and Inserting Systems, Scanning and Letter Extractors) to Mail Finishing (products such as Postage Meters and Address Printers).

I was formally recognised with six company awards over my six year tenure including Account Manager of year and was a high-level achiever within the organisation.

• Expanded market share by identifying new business opportunities and securing high-value accounts.
• Developed long-lasting client relationships by providing exceptional sales and ongoing support.
• Delivered sales presentations and pitches to clients, upper management and junior sales associates
• Mentored junior account management professionals to develop skills and increase company revenue.
• Regularly updated sales forecasts based upon current pipeline status/anticipated deal closures, allowing for accurate resource allocation/planning within the organization.
• Streamlined account management processes, improving overall efficiency and productivity.

Wicked Travel, a Backpacker Travel Specialist targeting overseas travelers in Australia. Recruited to take Wicked Travel PTY LTD from a small (1 shop operation) to a medium size business (7 stores). Goals (successfully met) were to increase profitability and sales through launching new stores and generating a phone and e-commerce arm to the business. During this period Wicked Travel accelerated to market leader in Australia.

• Negotiate with operators Wicked Travel’s rates and supply to them
• Securing profitable net rates offering a point of difference in the marketplace and in comparison to direct competitors – reviewing/re-negotiating these rates.
• Establishing sales processes and training to ensure sales targets are met and supply agreements are adhered to
• Recruitment and sales training of all sales team.
• Constant competitor analysis and review of marketing and promotions to maintain and increase profitability and market share.
• Implementation of sales initiatives and incentives including creation of commission and pay structures
• Creation of systems and procedures to maintain high sales with low costs

After the Dot Com crash in 2001 the industry was under pressure with a candidate driven market (lots of candidates with few jobs) and a large number of recruitment agencies to compete against. As a new recruit during this period, success required hard work, persistence, sales skill and a very thick skin! Within six months I progressed from junior recruitment consultant to top ‘biller’ and team manager in the business of 32 employees

• Achieved Consistent 'Top Biller' ranking
• Lead Generation
• Cold Calling
• Negotiate Contract rates between candidates and clients to ensure successful placements and maintain ongoing relationships.
• Implemented innovative sourcing strategies to attract top IT talent from various channels such as job boards, social media, and referrals.
• Enhanced market knowledge by staying up-to-date on industry trends, emerging technologies, and changes in employment legislation affecting the IT sector.
• Coached junior recruiters on best practices in candidate sourcing, relationship management, and interview techniques for continued team growth.