Vidhula Ravi Shankar

Project Sponsor: Institute of Management Consultants

Client: SIA Dental

• Diagnosed why only 3% of leads were being convered to registered patients in a multi-branch dental clinic, and presented 3-stage strategy to uplift leads conversation rate to reach 10–15%.
• Mapped the referral pathways to clinic end-to-end and identified core operational blockers: disconnected and high-friction information systems, siloed clinics, and ignored in-network advantage of being part of a large multi-node healthcare company.
• Re-engineered the referral workflow freeing up blockages in referral pathways and added process automation to ease connectivity between clinics and hospital, thus reducing admin delays by ~40% and converted a portion of previously “lost” referrals back into active bookings.
• Audited three separate websites and conducted SEO visibility checks using tools like SEMrush and Tableau; delivered a diagnostics report + 10-step SEO uplift plan projected to add ~2,000+ monthly visits, widening leads database.
• Identified 3 underserved, high-ROI patient segments to shift growth toward defensible specialty niches, for long-term business growth.
• Presented recommendations to client and the Institute of Management Consultants, and was awarded the Certificate of Excellence by the IMC.

• Delivered high-volume customer service by greeting guests, taking orders, answering questions, and ensuring a smooth and positive experience during busy service periods.
• Prepared delicious drinks, cocktails and coffees and delivered meals with attention to detail and pleasant smile, maintaining consistency in quality even during peak rushes.
• Processed cash and card payments through POS systems efficiently and securely, managing multiple
  transactions at once accurately.
• Kept service areas clean, organized, and well-presented throughout the shift, preparing stations in advance to
  ensure readiness for customer flow.
• Restocked bar shelves and floor supplies, glassware, garnishes, and ice, ensuring items were always readily
  available for customers.
• Completed hands-on physical tasks including lifting stock, refilling fridges, changing kegs, setting up
  equipment, etc. maintaining safety standards and best practices.
• Worked closely with the team to manage high-traffic periods, supporting colleagues and contributing to
  consistent, friendly service across the venue and encouraging repeat customers and create a community
  environment.

Client: Skillojo

• Consulted for an early-stage job board/recruitment platform competing with LinkedIn & SEEK to enter the Australian market.
• Analyzed market trends and user behavior to identify 3 niche tech sub-segments for market entry that competitors overlooked.
• Presented 4 funding source options (public & private) with feasibility, risk analysis and timelines.
• Conducted Front-end Prototype Testing and User Acceptance Testing (UAT) to assess real user journeys and select 5 features that delivered the highest early value for the first MVP, and mapped secondary features for later staged releases.
• Delivered market-entry strategy report; praised by client for leadership and analytical clarity, leading to a follow-up QA role within the same company.
• Conducted front-end feature and user-flow testing for QA, logging issues for development team using Jira and GitHub.
• Received praise from team members on project planning and was rated "Perfect Leader" in 360° Feedback

For a U.S.-based property management company managing residential rental portfolios and maintenance operations,

• Served as CEO’s remote assistant during the pandemic, supporting accounting, administration, and operations.
• Used Buildium software and Excel to process and update transactions, validate receipts, analyze financial transactions, track KPIs like timely rent collections, maintenance costs, etc., and generate ad-hoc reports for senior management.
• Managed task and maintenance workflows with ticket-based issue tracking.
• Triaged communications, prepared reports, and prioritized tasks for decision-making efficiency.
• Received glowing referral from the CEO for professionalism, initiative, and prompt grasp of industry knowledge.