Vidhula Ravi Shankar

Project Sponsor: Institute of Management Consultants via Swinburne University

• Investigated low conversion of medical patients into dental clients, impeding revenue goals and clinic expansion strategy.
• Conducted root-cause analysis of patient behavior, service operations, and handoff friction using funnel analytics and stakeholder mapping.
• Proposed integrated e-referral and messaging workflows to triple conversion rates and drive 12% annual growth.
• Reduced administrative workload by ~30 hours/month and cut referral turnaround time by 40%, reallocating capacity to patient-facing activities.
• Developed and prioritized three digital solutions (CRM, referral automation, CX analytics) using a weighted framework to align with business constraints and growth objectives.
• Delivered a 10-point SEO uplift and content roadmap forecasted to generate ≥2,000 incremental visits over six months and reach industry benchmarks.
• Presented recommendations to university faculty, client judges, and IMC assessors; received a Certificate of Excellence (top 10% of 350 participants) from the Institute of Management Consultants.

• Managed Daily Operations: Opened and closed the bar, ensuring smooth handover and overall facility readiness, which demonstrates strong operational and logistics management skills.
• Optimized Resource Allocation: Oversaw seating arrangements and managed reservations, honing scheduling and resource allocation techniques in a fast-paced environment.
• Enhanced Customer Service: Provided a hospitable environment and tailored beverage recommendations, showcasing effective customer relationship management and data-driven decision-making.
• Collaborated Under Pressure: Worked closely with team members during peak times to sustain high service levels, reflecting strong teamwork, process optimization, and contingency planning abilities.

Project Sponsor: Practera via Swinburne University

• Consulted for an early-stage IT job platform competing with Seek, LinkedIn, and Jora; identified high-opportunity sub-segments among niche tech roles and startups.
• Conducted competitor and funding landscape analysis, B2B/B2C segmentation, and feature prioritization based on platform utility, pricing models, and go-to-market feasibility.
• Delivered a detailed market entry and funding strategy report; praised by founder Chris Anthony for project leadership and clarity, resulting in a follow-up assignment to lead a small QA team and test the platform’s front-end app.

• Expense Tracking & Data Accuracy: Utilized Excel (with advanced formulas, data validation, and conditional formatting) to track company expenses and verify transaction records, ensuring data integrity.
• Data Entry & Variance Flagging: Performed data entry while using my custom error-checking systems to quickly flag any discrepancies, prioritizing issues to bring to management's attention.
• Executive support & Presentation skills: Regardless of the task assigned, I consistently delivered work of the highest quality that not only eased management's daily responsibilities but also was presented in a neat, easy to consume format. My reports and dashboards were designed to be easily digestible for management, earning praise from the CEO for setting a standard that exceeded expectations.