Summary
Overview
Work History
Education
Skills
Websites
Timeline
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VIET THUY KHANH PHUNG

Social Media Coordinator
Kaleen

Summary

Detail-oriented and creative professional with strong skills in communication, social media strategy, content creation, and graphic design. With a genuine passion for digital media and a strategic approach to audience engagement, I am dedicated to driving brand visibility and growth across online platforms while continuously refining my expertise in the evolving landscape of social media

Overview

5
5
years of professional experience
2
2
Languages

Work History

Social media coordinator & promotion

MentorPlus Education Development Investment Company Limited
01.2025 - Current
  • Designed and executed targeted social media strategies to boost brand visibility and audience engagement.
  • Created, evaluated, and distributed content informed by customer feedback and industry trend analysis.
  • Achieved a 45% increase in follower growth and client engagement across both online and offline event campaigns.
  • Strengthened brand identity with consistent messaging, tone, and visual elements across all posts.
  • Managed online community interactions, responding to comments, messages, and reviews promptly and professionally to foster a positive brand image.
  • Collaborated with marketing and event teams to ensure social media campaigns aligned with broader promotional objectives.
  • Monitored and adopted emerging social media trends and tools to enhance campaign effectiveness and maintain a competitive edge.
  • Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.

Content Creator (Graphics and Video)

PlantingSeeds
01.2024 - 01.2025
  • Specialized in graphic design to produce visually engaging posters, infographics, flyers, and other creative content.
  • Utilized design tools such as Canva, InDesign, and Adobe Creative Suite to effectively communicate messages through visual media.
  • Applied current editing and photography tools to tell great stories.
  • Managed content across Facebook, Instagram and the company website, ensuring consistent brand visibility and audience engagement.
  • Created high-quality visuals tailored to target audiences, contributing to a 50% increase in engagement among local high school students in environmental initiatives.
  • Boosted brand engagement by creating compelling social media posts and campaigns.

Media Internship

Wild Learning
07.2024 - 11.2024
  • Led the development of digital marketing initiatives to promote the brand to students and strengthen its online presence.
  • Designed and structured content, layout, and templates for a cohesive and visually engaging 12-page magazine.
  • Effectively communicated key messages through visual content while adhering to ethical standards for image use and personal information.
  • Developed proficiency in design software, Google platforms, and Adobe Creative Suite to create high-quality marketing materials.
  • Increased brand engagement by 30% within the local community through targeted outreach and expressions of interest.
  • Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.

Event Coordinator and Content Creative

Vietnamese Dynamic Students of NSW
12.2019 - 04.2021
  • Created and developed engaging blog content and social media posts in alignment with brand voice and communication goals.
  • Conducted market research to track industry trends, supporting innovation in creative writing and media strategy.
  • Planned and executed various online and offline events for over 150 participants, including educational, entertainment, and sporting programs within a one-year timeframe.
  • Managed marketing and design timelines, leading the development of promotional strategies to optimize audience engagement.
  • Managed event logistics and operations.
  • Coordinated schedules and timelines for events.

Education

Bachelor of Art - Culture, Media And Communication

Macquarie University
Sydney, Australia
01.2021 - 1 2025

Skills

  • Communication

  • Social media management

  • Content Creation

  • Graphic design

  • Strategic Marketing

  • Brand Development

  • Teamwork

  • Problem-solving

  • Adaptability

  • Project Management

  • Software Proficiency

  • Proficient in Adobe Creative Suite

  • Canva proficiency for marketing materials

  • Capcut software expertise

Timeline

Social media coordinator & promotion

MentorPlus Education Development Investment Company Limited
01.2025 - Current

Media Internship

Wild Learning
07.2024 - 11.2024

Content Creator (Graphics and Video)

PlantingSeeds
01.2024 - 01.2025

Bachelor of Art - Culture, Media And Communication

Macquarie University
01.2021 - 1 2025

Event Coordinator and Content Creative

Vietnamese Dynamic Students of NSW
12.2019 - 04.2021

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VIET THUY KHANH PHUNGSocial Media Coordinator