Self-motivated Territory Sales Manager with 14 years background in managing accounts for assigned territories and selling products ethically and with market-driven approaches. Skillfully enhance distribution and availability of products to achieve targeted territorial growth.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Territory Sales Manager
Crompton Greaves Consumer Electricals Ltd.
01.2023 - Current
Handling Fans business of company in assigned territory.
Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
Drove team revenue totals by bringing in top sales numbers.
Assistant Manager
Eveready Industries India Ltd
04.2021 - 12.2022
Taking Care of Lighting and appliances division in Chandigarh, Punjab and Haryana states.
Drove business worth INR 30 million per annum with five channel partners
Had a team size of 3 RTSMs
Responsible of monthly secondary targets with tracking of team performance
Managed stocks of two warehouse(Jalandhar and rohtak) as SKU wise sales trend
Launched new SKU of lighting in market with effective market working with distributors
Responsible for healthy ROI of channel partners.
Territory Manager
Crompton Greaves Consumer Electrical Ltd
06.2018 - 03.2021
Responsible for consumer lighting business of company in Chandigarh region.
Drove business of INR 60 millions annually through four distributors and five direct dealers
Handling team of 4 DSMs
Accomplishment of target for sales &collection
Responsible of range selling of lighting products to gain the market share
Responsible for maintaining weekly phasing in billing.
Responsible for running target schemes for retailers and tracking their sales for better sales achievement
Responsible for working on numeric and weighted distribution
Monthly review the sales track of sub stockists and do corrective actions at degrowing territories
Responsible for retail engagement programs like electrician meets and dealers meet
Responsible for annual growth by 20% by delivering 100% results.
Notable Accomplishments:
Close FY 2018-19 with 102 % achievement against branch achievement 84%
Successfully launch India’s first five-starlamps (BEE rating) LYOR and Anti Bac in my market with covering 70% reach within two months of launch
Strengthen the reach of distribution by adding new retailers in tree of network
Achieved FY 2019-20 new channel development targets in first quarter and getting extra business from these parties
Achieved collection target and no distributor is in overdue
Timely done the electrician meets and other retailer meets as per business requirements.
Area Sales Manager
Syska LED Lights Pvt Ltd
04.2017 - 03.2018
Handled lighting division of company in assigned territory
Drove business through 1 super stockist, 15 distributors and 30 direct dealers in defined area.
Responsible for monthly 5 million revenue of Punjab branch with 400 unique billing outlets
Handled a team of two TSMs and 6 Sales Executives
Identifying & developing key accounts & channel partners for business excellence
Accomplishment of target for sales & credit recovery management
Pushing Primary sales of the distributor with equal contribution to their secondary sales to gain confidence.
Exceeded targets by building, directing, and motivating high-performing sales team.
Developed sales strategy based on research of consumer buying trends and market conditions.
Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
Manager- Branch Head
Quadrant Televentures Ltd
12.2016 - 03.2017
Handled mass Distribution & retail Stores of Patiala branch
Revenue of monthly 12 million with 16000 new activations.
Handled team of 8 Channel Sales Managers with retail outlet base of 4383 & 191 VTL Sites
Responsible for overall Sales target achievement on various KPI’s & verticals
Increase Depth of Retail Expansion in terms of UAO, URO, D-UAO, D-URO & PST.
Assistant Manager
Idea Cellular Ltd, Aditya Birla Group
09.2010 - 12.2016
Handled Ludhiana city market with a team of 14 Direct sales executives on 612 retail outlets
Handled Idea Prepaid business on 66 sites out of which 51 sites are above 10GB/site/day and average usage per site is 11GB daily.
Responsible for handling revenue of 10 million per month and 4500 activations in my territory.
Responsible for bringing idea customer base to 4G network by massive sim up gradations activities.
Responsible for constant growth in SOGA and CMS with quality new activations and Mobile number portability.
Ensure secondary placement of products like Wi-Fi, Dongles, recharge vouchers and Sims in the market through direct sales executives.
Ensure a high level of merchandising excellence including the use of signage and other advertising material with a view to territory visibility leadership against competition.
Responsible for Retail expansion across region.
Responsible to consistently and effectively communicate the company objectives to Team & Channel.
Track trade trends and competitor’s activities e.g. distribution, product promotions, plans etc.
Interact closely with other departments to ensure that sales process functions effectively and efficiently.
Responsible for maintaining healthy ROI for my business partners.
Notable accomplishments:
Got an opportunity to selector talent pool in May’15 among all Ludhiana Zone TSMs
Successfully Upgrade 50% customer base to 4G before 4G launch in Ludhiana market
Achieved Assigned Target of 3g Usage / Site/ Day within 6 Months of 3G Launch in My territory against Target of 10 months given by Circle
Average Usage Daily /site/day is 11GB up to latest Updates which is above than region's average of 9GB
Increased revenue market share by focusing more on Mobile Number Portability sales and Data recharges in new activation.
Assistant Manager
Reliance Communications Ltd
07.2008 - 09.2010
Handled assigned territory for prepaid business for both GSM & CDMA categories having a monthly turnover of INR 3.5 millions
Successfully launched GSM services in my Territory in Jan 2009
Managed the team of 6 Distributors and 10 DSEs
Ensured deep penetration across rural markets through effective distribution of products like Fix Wireless phones (FWP)& CDMA handsets
Acquired new customers through efficient retail channel engagement and door to door activities in rural markets
Monitor the performance of distributor, preferred retailers & take Corrective actions
Responsible for ROI of distributors
Notable Accomplishments:
Launch reliance GSM prepaid services in Ludhiana market
Appoint four new channels in working territory
Increase the tree of distributor by opening of new retailers in market
Got “Star of the month” award in the month of July 09 from CEO for Growth in all Key parameters in CDMA business
Did Highest activations of fixed wireless phones in December 2008 by door to door activities
Retain my distributors on first rank for continuously five months on over all parameters
Education
MBA - Marketing
Gian Jyoti Institute of Management And Technology
Punjab Technical University, Jalandhar, India
04.2008
Bachelor of Education - Mathematics And English
Swani Dayanand College of Education
Punjabi University, Patiala, Punjab, India
04.2006
Bachelor of Arts - Humanities
Govt Rajindra Collage
Punjabi University , Patiala, Punjab , India
03.2005
High School -
M.S.D Public School
Bathinda , Punjab, India
03.2002
Skills
Channel Development & Management: Enable business growth by developing and managing a network of cost effective channel partners across assigned territories
CRM: Excellent relationship building & interpersonal skills and demonstrated abilities in cementing healthy relationships with sales team, channels, outside agencies, dealers to generate avenues for further business
Team Handling: Proven skills in appointment of team, managing teams & dexterity in mentoring the sales teams to work in sync with the corporate objectives & motivating them for achieving business and individual goals
Business Development: Ensuring availability, acceptability, and affordability & awareness of the product & service by constantly evaluating the existing channels & appointments of new channels
Market Penetration: Identifying and networking with reliable and cost-effective channel partners for enhancing market reach and penetration to extreme depth of rural belt
Strong & Effective Communication: Strong & effective communication skills teamed with ability to develop rapport with employees and clients, poised and confident in managing individuals at all levels
Leadership: A proactive leader and planner with expertise in business and sales planning, market plan execution, dealer development, strong negotiation skills, problem solving abilities, team building style, targeted marketing and proven ability to achieve the pre-set sales targets
Direct Marketing: A passionate sales person who does religious follows ups with the direct sales clients until my objective is achieved
Accomplishments
Two months Summer Internship Project with Vardaman Textiles Ltd
Project Title: Study the market scenario of value added yarns in Ludhiana
Final project: Impact of TV advertisements on buying behaviour of teenagers