Violet Sparks
South Yarra,VIC
Summary
Aspiring Pastry Chef with a solid foundation in baking and pastry arts, backed by formal training. Passionate about creating visually stunning and delicious desserts, with a sharp eye for detail and a commitment to quality. Enthusiastic about bringing creativity, dedication, and a love for the craft to a dynamic culinary team, while continuously learning and growing in the field.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Area Manager
Honey Birdette
11.2019 - 01.2024
- Managed over 50 employees across 8 locations in Victoria.
- Recruited, interviewed and hired employees, as well as having implemented a mentoring program to promote positive feedback and engagement.
- Oversaw daily, weekly and monthly business reporting and leveraged information to optimize forecasting and future business plans.
- Tracked KPIs against benchmarking, market trends and competitor activities to develop strategic improvement plans.
- Created a customer retention program, that saw each location generate profiles for each customer to link their purchases, preferences as well as bookings in store to promote return shoppers and ensure sales targets would be met in advance.
- Created new training manuals, policies and procedures to streamline the induction process across the company
Marketing Manager
Strictly Marketing
01.2017 - 11.2019
- Managed the social media accounts for 10 hospitality businesses operating within retail precincts and hotels across Brisbane and the Gold Coast. Client included the Emporium Hotel in Southbank and high end restaurants such as Za Za Ta within the Emporium precinct in Fortitude Valley.
- Strengthened social media accounts of businesses, seeing growth of 100-200 customers per month per business. Total new customers engaged would be approximately 24,000 annually across a range of clients.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness. This included events creation for precincts as a whole, allowing businesses to opt in and have tailored promotional material to boost engagement.
- Optimized website content for improved search engine rankings and increased web traffic, using up to date SEO marketing techniques obtained within a Bachelor of Business in Marketing. This would provide a competitive edge to clients, who could come up as a suggested website for users when searching up a local competitor or related searches.
- Managed workflow between three other marketing managers under the supervision of the executive marketing manager, coordinating documents, planning, and creative material distribution.
Kitchen Hand
Manly Bakery
05.2015 - 12.2016
- Supported chefs in food preparation tasks such as preparing cakes, pies, tarts and petit fours
- Collaborated with other kitchen staff members to ensure smooth workflow during peak dining hours.
- Followed proper handling and sanitation procedures to comply with food safety standards and protocols.
- Learned other teammates' work tasks to be available to fill in when needed
- Ensured cleanliness and sanitation by thoroughly washing dishes, utensils, and kitchen equipment.
- Labeled and stored all food items correctly and checked expiration dates routinely.
- Contributed to a positive team atmosphere through effective communication with colleagues and supervisors.
Education
Certificate III - Patisserie
Melbourne Polytechnic
Preston, VIC11.2024
Bachelor of Business - Marketing
Queensland University of Technology
Brisbane, QLD07.2020
International Baccalaureate -
Queensland Academy For Creative Industries
Kelvin Grove, QLD12.2016
Skills
- Pastry Techniques : Proficiency in a wide range of pastry techniques (eg, choux pastry, short pastry, laminating, tempering, mixing, folding etc)
- Ingredient Knowledge : Understanding of various ingredients and their functions in pastry making
- Pastry Equipment : Proficiency in using pastry-specific equipment (eg, mixers, ovens, molds)
- Time Management : Ability to manage time effectively to meet production schedules, as well as the creation of workflow plans
- Food Safety and Sanitation: Proficient in implementing and adhering to strict food safety and sanitation protocols, including proper storage, handling, and preparation of ingredients to prevent contamination
- Attention to Detail : Precision in measuring, decorating, and presentation
- Passionate: Driven by a genuine love for crafting exquisite pastries and desserts, consistently exploring new techniques and flavors to create unforgettable culinary experiences
- Teamwork : Ability to work collaboratively with kitchen staff and other chefs
Certification
SITXFSA: Use hygienic practices for food safety
SITXFSA006 Participate in safe food handling
HLTAID011: Provide first aid
Additional Information
References available upon request
Timeline
Senior Area Manager
Honey Birdette
11.2019 - 01.2024
Marketing Manager
Strictly Marketing
01.2017 - 11.2019
Kitchen Hand
Manly Bakery
05.2015 - 12.2016
Certificate III - Patisserie
Melbourne Polytechnic
Bachelor of Business - Marketing
Queensland University of Technology
International Baccalaureate -
Queensland Academy For Creative Industries
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