VISHAL ARORA
Melton South,VIC
Summary
A seasoned advertising specialist with a proven track record in the advertising industry, I bring extensive expertise as a highly skilled marketing professional, holding a Post Graduate Diploma in Advertising & Marketing Communications from the National Institute of Advertising. With over 18 years of hands-on experience in diverse roles, I have successfully collaborated with over 40 brands across start-up, survival, turnaround, and growth phases. Throughout my career, I have cultivated a reputable network of clients and partners within the industry.
My proficiency spans Out of Home, Media, Brand Consulting, Creative Solutions, and Digital marketing. Demonstrating excellent interpersonal skills, I am highly adaptable to various cultural environments and possess the confidence to consistently deliver results.
Overview
19
19
years of professional experience
Work History
Head-New Business
OAP Mediatech Pvt. Ltd
05.2011 - 12.2023
- Leadership & Team Management: Successfully leading a team of 15 members engaged in managing key accounts & business development for regional & national clients
- Effectively overseeing Out- of-home (OOH) , DOOH & Retail branding campaigns for key accounts such as Yes Bank, PNB Met Life, RSPL, Tata Vistara
- Skillfully handling media buying, planning & execution for both existing & new campaigns on a PAN India basis
- Proactively identifying & pursuing new business opportunities & revenue streams by consistently pitching prospective clients from various sectors
- Keeping clients informed about the latest industry trends, changes, and policies to enhance effectiveness of their campaigns
- Providing regular post-campaign evaluations and reports to clients, ensuring transparency and accountability
- Ensuring accurate documentation and maintaining a comprehensive Management Information System (MIS) to support the team's operations
- Regular engagement with clients and partners to foster strong relationships, which plays a crucial role in the seamless execution of campaigns
- Establishing new collaborations with prominent agencies and securing new clients as Agency on Record (AOR)
- Successfully managing key accounts such as Yes Bank, Volvo, PNB Met Life, FGIL, SUD Life Insurance, Tata Mutual Fund, CANON, Bridgestone, FRB, AO Smith, Rakyan Beverages, Color Plus, Indian Terrain, Mohan Clothing etc.
Manager
JSL Media Ltd, Jindal Stainless Ltd
03.2008 - 04.2011
- Increased team productivity by implementing streamlined processes and effective communication strategies.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Reduced operational costs through comprehensive process improvement initiatives and resource management.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Deputy Manager
Clear Channel Outdoor
02.2007 - 03.2008
- Generating business opportunities for company by selling advertising space on various platforms such as Delhi Metro Stations, Street Furniture, and traditional Out-of-Home (OOH) properties
- Collaborating with OOH agencies and corporate clients to maximize billing and revenue for the company
- Creating monthly Management Information System (MIS) reports for potential business prospects and ensuring comprehensive documentation for efficient and seamless business operations.
Senior Executive
TDI International India Ltd
05.2005 - 02.2007
- Generating business opportunities for the company by selling advertising space on Airports and Delhi Metro Stations
- Engaging with agencies and corporate clients to maximize billing and revenue
- Facilitating effective internal communication by interfacing and coordinating with all channels involved
Education
Post-Graduation - Marketing Communications Management
National Institute of Advertising
Delhi, India05.2005
Professional Diploma - Digital Marketing
NIIT Imperia
Delhi, India09.2013
B.COM -
Delhi University
2003
High School Diploma -
Green Field Public School
Delhi, India2000
Skills
- Business Development
- Account Management
- Client Servicing
- Media Planning/Buying
- Media Sales
- Customer Service
- Leadership Management
- Critical Thinking
- Calm Under Pressure
- Microsoft Office
- Strategic Consulting
- Ownership
Additional Information
Languages: English, Hindi, Punjabi
Hobbies: Playing Cricket & Badminton, Watching movies, Hanging out with family & friends, reading about stock trading.
Referees:
Anurag Kaura
+61-450876255
Pankhuri Khurana
+61-469235619
Timeline
Head-New Business
OAP Mediatech Pvt. Ltd
05.2011 - 12.2023
Manager
JSL Media Ltd, Jindal Stainless Ltd
03.2008 - 04.2011
Deputy Manager
Clear Channel Outdoor
02.2007 - 03.2008
Senior Executive
TDI International India Ltd
05.2005 - 02.2007
Post-Graduation - Marketing Communications Management
National Institute of Advertising
Professional Diploma - Digital Marketing
NIIT Imperia
B.COM -
Delhi University
High School Diploma -
Green Field Public School
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