Qinghua (Vision) Zhang
Belconnen,Australian Capital Territory
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
1
1
Year working experience in marketing
1
1
Year working experience in digital&innovation
Work History
Casual Sessional Academic
ANU College of Business and Economics Canberra
2023.02 - 2023.04
- Delivering tutorial and academic support for 2NIAA Program – Evidence-Based Management.
- Finished all training sessions on Exploring Learning and Teaching (ELT).
- Skilled at working independently and collaboratively in a team environment.
Marketing Intern
CBRLife Media Canberra
2022.11 - 2023.02
- Draft 3 marketing plans for new products and co-produce PESTLE, SOWT and competitor analysis
- Support offline activities and exhibitions such as omni-channel marketing and stakeholder management for Real-estate & Education Exhibition
- Specially responsible for attending and reporting activities held by Chinese Embassy, and content delivery through WeChat Official account.
Marketing Specialist
Alpharmaca Inc
2021.12 - 2022.05
- Monitored trends in social media, industry, and competitive landscape to create new promotion materials on official account and website of the company. Independently designing the unified template of the official account and the product page of the official website.
- Responsible for product SEO on cooperating platforms such as Instrument and Guide Chemical. During the working period, the core medical and machine products all ranked top three, and the ranking of non-core products remained top 20.
- Responsible for the preliminary market research of the BD project and produced research reports for more than ten products such as Caspofungin, Epinephrine injection, and Spectrometers.
Digital Innovation Intern
Takeda Pharmaceutical
2020.12 - 2021.05
- Responsible for the monthly pharmaceutical DDI data collection and visualization from cooperation platforms.
- Analyzed the sales volume of each drug brand and assisted in formulating the KPI of medical representative and publicity content of the next stage.
- Made the Digital Touchpoint analysis report of live streaming, WeChat tweets, web conferencing about gastrointestinal digestion, cardiovascular, blood products, tumours, and rare diseases.
- Followed up the innovative Internet hospital and virtual representative projects, docking with medical representatives and virtual representative platforms, discussing schemes of new drug promotion and online health services.
- Assisted in the planning and publicity of large-scale marketing activities.
Founder
European Innovation Academy: GirlsGo Program
2019.07 - 2019.12
- As one of the representatives of college students in Shanghai, participated in the European Innovation Academy in Italy.
- Guided by the Italian incubator mentor Anna de Stefano, set up GirlsGo Program (non-profit website) with other three partners from different countries as the project initiator.
- Encouraged women to learn self-defense and helped victims of sexual assaults to get out of their psychological shadows.
- Promoted the project to thousands of people from different countries, obtained 633 support signatures and 6000+ registered users.
- Being awarded the title of Outstanding Project and won the School Scholarship of ¥10,000.
Education
Master of Marketing Management - Marketing, Data Analysis And Information System
07.2024
BBA - Business Administration
07.2021
- Individual Scholarship (10%)
- Advanced individual (5%)
- First Prize at the 18th SHU-SILC English Contest
- First Prize at the China University Business Elite Challenge-International Trade Competition 2019
- Minister of Student Union
Bachelor of International Business - International Business
07.2021
Skills
- Skills: Microsoft Office,Data Analysis (SPSS), Data Visualization (Tableau), SEO, Social Media Marketing
- Language: Mandarin (native), English (IELTS: 8.0)
- Qualification: National Market Research and Analysis Specialized Skills Certificate, Working with vulnerable people (WWVP), Barista Certificate by ONA
Timeline
Casual Sessional Academic - ANU College of Business and Economics Canberra
2023.02 - 2023.04
Marketing Intern - CBRLife Media Canberra
2022.11 - 2023.02
Marketing Specialist - Alpharmaca Inc
2021.12 - 2022.05
Digital Innovation Intern - Takeda Pharmaceutical
2020.12 - 2021.05
Founder - European Innovation Academy: GirlsGo Program
2019.07 - 2019.12
Australian National University, College of Business - Master of Marketing Management, Marketing, Data Analysis And Information System
SILC Business School, Shanghai University - BBA, Business Administration
University of Tech Sydney - Bachelor of International Business, International Business
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