Vivek Kumar
Springvale,VIC
Summary
Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
Overview
7
7
years of professional experience
Work History
Digital Marketing Analyst
Web Marketing Guru
2019.06 - 2019.11
- Optimized digital marketing campaigns for better conversion rates and return on investment.
- Created visually appealing reports showcasing campaign performance metrics for stakeholders'' review and decision-making processes.
- Developed engaging content for social media platforms to drive brand awareness and customer engagement.
- Conducted comprehensive market research to identify target audiences and develop personalized marketing messages.
- Managed Google AdWords campaigns, improving overall click-through rate and cost per acquisition.
Digital Marketing Analyst
CONCENTRIX (Google India)
2015.07 - 2016.11
- Using methodical performance analysis to influence/support campaign strategies.
- Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data.
- Conducting conversion optimisation consultancies, with the aim of improving efficiency in clients' digital marketing strategies and increasing ROI.
- Performing healthy checks on Google adwords accounts and providing suggesstions to the clients.
- Handling and giving forcast to the top media clients of Google like Warner Bros, Sony Pictures, Fox, Paramount, etc
Technical Associate
WIPRO (HP)
2013.04 - 2014.03
- Investigating, diagnosing and solving computer software and hardware faults
- Answers inquiries by clarifying desired information and providing information.
- Deliver service and support to end-users using and operating automated call distribution phone software, via remote connection or over the Internet;
Education
Bachelor of Science -
Maharishi Dayanand University
2012
Master of Science -
Charles Sturt University
Skills
- ROI understanding
- Competitive Analysis
- Power BI expertise
- SEM best practices
- Google Analytics understanding
- Problem-solving aptitude
Personal Information
Active participant in social media communities, leveraging platforms like LinkedIn, Twitter, and Instagram to build connections and engage with audiences.
Languages
English (fluent)
*Hindi (fluent)
Additional Information
- Passionate about staying updated with the latest digital marketing trends and industry developments through blogs, podcasts, and online courses.
Timeline
Digital Marketing Analyst
Web Marketing Guru
2019.06 - 2019.11
Digital Marketing Analyst
CONCENTRIX (Google India)
2015.07 - 2016.11
Technical Associate
WIPRO (HP)
2013.04 - 2014.03
Bachelor of Science -
Maharishi Dayanand University
Master of Science -
Charles Sturt University
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