Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Projects
References
Timeline
Generic

Vivek Reddy

Melbourne,AU

Summary

Growth and Retail operations Manager with over 14 years of experience in e-commerce and Instore, focusing on customer acquisition, retention, and operational efficiency across various sectors including retail and cloud kitchens. Demonstrated success in developing data-driven strategies that optimize key performance metrics and enhance business growth. Expertise in process improvement, data analysis, and stakeholder engagement, leading to significant operational advancements. Proven ability to manage teams effectively, streamline processes, and implement cost-saving initiatives.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Store Operations Manager

United Petroleum
Tyabb, AU
01.2024 - Current
  • Ensured adherence to safety practices and company policies.
  • Maintained compliance with regulations.
  • Improved store sales performance.
  • Maintained high standards of hygiene and customer satisfaction.
  • Consistently achieved audit scores above 90.
  • Proactively engaged with customers to understand their needs and ensure product availability.
  • Efficiently escalated and resolved high- and low-priority issues to maximize customer satisfaction.
  • Ensured daily cleanliness of car bays, increasing repeat customer traffic.
  • Reduced wastage through effective stock rotation and FIFO practices.

Store Operations Manager

Shell
Warragul, AU
09.2022 - 12.2023
  • Ensured compliance with all regulations.
  • Implemented and tested a hot food strategy that resulted in 100% growth within three quarters by:
  • Gathering customer feedback through sampling.
  • Refining menu offerings.
  • Increasing hot food revenue from 1200 AUD to 2500 AUD within nine months.
  • Optimized retail product pricing to drive revenue growth.
  • Reduced wastage using a Run Rate strategy.
  • Recognized with the 'Best Site' award for significant growth in retail revenue (2023-2024).

Growth Manager - Instamart

Swiggy
Hyderabad, India
07.2021 - 07.2022
  • Spearheaded the development and implementation of growth strategies that enhanced customer acquisition and improved retention rates by 36%.
  • Achieved a 29% reduction in last-mile delivery distance by optimizing logistics and routing, resulting in improved customer experience and reduced operational costs.
  • Increased Perfect Store Level Availability (PSLA) by 14%, ensuring product availability and customer satisfaction.
  • Improved conversion rates by proactively monitoring null searches and expanding regional assortment.
  • Boosted Add to Instamart (A2IM) and Move to Cart (M2C) metrics by two percentage points, demonstrating effective funnel optimization.

Process Excellence Manager - Instamart

Swiggy
Hyderabad, India
09.2019 - 07.2021
  • Achieved a 65% improvement in operational efficiency by automating key processes and deploying advanced dark store strategies.
  • Increased operational efficiency by 15% by analyzing data and providing actionable insights to city teams.
  • Ensured adherence to established processes and provided training to ground operations staff.
  • Managed cross-functional teams to ensure smooth execution of dark store operations.

Operations Manager - Instamart

Swiggy
Hyderabad, India
05.2017 - 08.2019
  • Led the successful launch of 80 new dark stores, contributing to significant business growth with revenue of 900k AUD per day.
  • Managed a team of 3000+ employees, ensuring efficient operations and high customer satisfaction.
  • Achieved 24/7 retail operations in Hyderabad, significantly improving order fulfillment.
  • Implemented MIM (in-house ERP migration) for Telangana and AP regions.
  • Optimized storage space, implemented inventory control procedures, and reduced pilferage.

Key Account Manager

Swiggy
Hyderabad, India
07.2015 - 04.2017
  • Exceeded monthly sales targets by managing key accounts and generating additional revenue through advertising solutions.
  • Achieved consistent Year-on-Year (YoY) account growth, exceeding targets by 29%.
  • Successfully launched new cities and area expansions, driving regional growth for Swiggy.
  • Onboarded 600+ restaurants in 30 months, fostering strong relationships with key accounts in Hyderabad.
  • Provided strategic guidance to restaurant owners on market trends and upselling opportunities.

Business Development Manager

Spini
India
01.2014 - 06.2015
  • Led a team of sales executives, providing training, coaching, and motivation.
  • Developed and implemented sales strategies to achieve targets.

Business Development Manager

Kizmet Tech Solutions
India
08.2012 - 10.2014
  • Improved client satisfaction by 25% by managing relationships for 50+ clients in healthcare, startups, and restaurants.
  • Expanded market reach and optimized sales potential by cultivating new accounts.
  • Exceeded annual targets by 110%.

Business Development Manager

TinyOwl
Hyderabad, India
11.2012 - 01.2014
  • Successfully onboarded 300+ restaurants.
  • Improved market presence, resulting in a 45% increase in regional sales by launching new operational areas in Hyderabad.
  • Increased company revenue through upselling commissions and menu diversification strategies.

Education

B.Tech/B.E. - Computer Science

All India Institute of Technology
India
06.2012

Skills

  • Growth Strategy
  • Data Analysis
  • E-commerce Operations
  • Sales & Business Development
  • Process Excellence
  • Cross-functional Collaboration
  • Stakeholder Management
  • Market Analysis
  • Leadership & Team Management
  • Decision Making & Problem Solving
  • Team leadership
  • Budget management
  • Performance metrics
  • Employee training
  • Visual merchandising
  • Stock rotation
  • Business management
  • Safety management
  • Problem-solving
  • Hourly shift management
  • Loss prevention procedures
  • Employee reviews
  • Store layout
  • Records organization and management
  • Cost control

Certification

Product & Growth Programme, Business Administration and Management, General, Growth X, 2023, 2024

Accomplishments

  • Scaled Swiggy Food's ad revenue by 38% through strategic slot-level optimization.
  • Boosted A2IM and M2C metrics by 2 percentage points.
  • Improved operational efficiency by 65% through automation and process designs.
  • Led the launch of 80 dark stores.
  • Achieved consistent YoY account growth, exceeding targets by 29%.

Projects

Scaling Revenue Monetization: A Pan-India Strategy for Swiggy Food, Hyderabad, India, 2016, Scaled Swiggy Food's ad revenue by 38% through strategic slot-level optimization, including new banner formats, in-app video ads, dish re-photography, and business guarantee programs.

References

Available upon request.

Timeline

Store Operations Manager

United Petroleum
01.2024 - Current

Store Operations Manager

Shell
09.2022 - 12.2023

Growth Manager - Instamart

Swiggy
07.2021 - 07.2022

Process Excellence Manager - Instamart

Swiggy
09.2019 - 07.2021

Operations Manager - Instamart

Swiggy
05.2017 - 08.2019

Key Account Manager

Swiggy
07.2015 - 04.2017

Business Development Manager

Spini
01.2014 - 06.2015

Business Development Manager

TinyOwl
11.2012 - 01.2014

Business Development Manager

Kizmet Tech Solutions
08.2012 - 10.2014

B.Tech/B.E. - Computer Science

All India Institute of Technology

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