Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic
Vivian Kennelly

Vivian Kennelly

Summary

Serviced-focused General Manager dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Proven Sales and Operational leader with sound judgment, good planning abilities and interpersonal communication strengths.

Overview

36
36
years of professional experience

Work History

General Manager -Key Accounts -Australia

Royal Wolf- A United Rentals Company
Sydney Head Office
03.2021 - Current
  • Managed budget implementations, employee reviews, training, schedules and contract negotiations.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
  • Implemented operational strategies and effectively built customer and employee loyalty.
  • Active participation in driving a Zero Harm Environment in WH&S.
  • Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
  • Assessed reports to evaluate performance, develop targeted improvements and implement changes.
  • Developed effective business plans to align strategic decisions with long-term objectives.
  • Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.

Executive General Manager - Key Accounts

Royal Wolf Trading Pty Ltd
Sydney Head Office
08.2018 - 02.2020
  • Overall responsibility for Management of Royal Wolf Key Accounts in Both Australia and New Zealand - Top 300
  • Active participation in driving a Zero Harm Environment in WH&S.
  • Managed and motivated sales team to increase revenue 15+% YOY - Tracking at 35% CY 22
  • Oversaw the development and implementation of long term strategies, to establish, long term Supply Agreements, with Key Nominated Accounts.
  • Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
  • Supervised sales team of 8 Direct and 40 indirect people, stepping in to support employees and deliver smooth sales processes for clients.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies, realise rate expectations and achieve sales goals.
  • Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
  • Aggressively pursued competitive accounts by differentiating company from competitors.
  • Exceeded regional annual sales target by 15+% YOY

Executive General Manger - NSW/ACT and QLD

Royal Wolf Trading Australia
Sydney ,NSW
03.2016 - 07.2018
  • Drove year-over-year business growth while leading operations, sales and fleet , overseeing strategic vision and long-range planning Increasing Sales by 10%+ YOY with EBITDA growth of 17.5% YOY.
  • Oversaw & actively participated in driving a Zero Harm Environment in WH&S.
  • Worked in matrix management environment with oversight of Regional level managers, operations, sales, finance, human resources, safety and compliance.
  • Advanced productivity KPIs by leading trainings on procedures and safety practices - rate realisation, utilisation, DSO's, sales activity, fleet availability and Lean Cost Control.
  • Drove team success through shared vision and recognition of quality performance.
  • Identified, reviewed and applied policies and procedures.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.

Regional Manager -NSW/ACT

Royal Wolf Trading Australia Pty Ltd
Sydney, NSW
08.2014 - 02.2016
  • Oversaw daily, weekly and monthly business reporting and leveraged information to optimize forecasting and future business plans.
  • Oversaw & actively participated in driving a Zero Harm Environment in WH&S.
  • Tracked KPIs against benchmarking, market trends and competitor activities to develop strategic improvement plans.
  • Defined revenue and sales targets and motivated staff to exceed expectations- Increased Revenue 50% YOY FY 2015/2016 EBITDA Growth from 12.5% FY2015 to 28% FY 2016.
  • Oversaw utilisation increase from 72% FY 2015 to 87% FY 2016.
  • Attracted, retained and developed top talent to enhance team performance.
  • Recognized and rewarded performance to motivate continued success.
  • Managed multi-unit operations to develop teams and optimize workflows for maximum business results.
  • Supported site management to empower front-line associates with skills and knowledge to carry out day-to-day assignments.

Sales Manager - Sydney Metro

Coates Hire Operations Pty Ltd
05.2009 - 06.2014
  • Achieved metro sales objectives by coordinating sales team activities, assisting team developing successful strategies and servicing accounts to strengthen business relationships.
  • Collaborated with senior executives to evaluate performance in metro area and develop strategies to expand revenue generation - Revenue growth in excess of $100M YOY.
  • Managed 3 Direct Reports - Territory Sales Manager, Regional Sales Manager and a Project Sales Manager - oversaw field sales team of 40+ Team Members.
  • Held regular performance evaluations to assess strengths and weaknesses of team members and provide counselling to improve outcomes
  • Led targeted training programs to educate staff on product benefits and service capabilities.
  • Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
  • Attracted new clientele and developed customer relationships by hosting product-focused events.
  • Held weekly meetings with Sales Managers to identify techniques to overcome sales obstacles.
  • Executed successful promotional events and trade shows.
  • Understood and capitalized on industry trends to shape and enhance value-added solutions and strategies for new market developments.
  • Focus on compliance to WH&S

State Manager -NSW

Coates Prestige Portables
Sydney, NSW
05.2002 - 04.2009
  • Established and maintained operational standards for 4 Specialised locations and providing ancillary support to the Coates Hire NSW Branch Network.
  • Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
  • Held weekly meetings with Branch, Operation and Sales Managers to ensure fleet availability to service the needs of our customers.
  • Managed State P&L, Forecasting & budgeting.
  • Monitored business KPI's - fleet availability, utilisation, rate realisation, fleet maintenance cost, staff costs, debtors.
  • Total State Revenues of $30M + with EBITDA of 22%+
  • Boosted brand growth by devising strategic network and marketing tactics.
  • Targeted prospects in other territories through careful research of competitor products, services and trends.

Regional Manager - ACT Southern NSW

Coates Prestige Portables
Canberra,ACT
09.1999 - 04.2002
  • Boosted brand growth by establishing a "greenfield" portable buildings business to service the ACT and Southern NSW.
  • Oversaw revenue growth from 250K in 1999 to $5.5M in 2002. Derived from existing Coates Hire customer base and new business.
  • Recruited and built a team of 8 to service the ACT & Southern NSW.
  • Full responsibility for P&L, sales, fleet, operations, administration, debtors , transport, fleet and contractor management- EBIT DA 30%+
  • Developed brand expansion initiatives across sales, marketing, and advertising campaigns in conjunction with Coates Hire Marketing Team.
  • Developed & implemented a strong WH&S Culture from the establishment of operations.
  • Ensured compliance & focus on WH&S

BDM-Commercial

Ausco Modular
Sydney/ACT
03.1992 - 08.1999

Worked as Business Development Manager for sale and rental of modular/portable buildings in both Sydney & ACT.

Area Manager

GKN Rentals
Sydney
02.1989 - 02.1992

Oversaw operation of 5 GKN Rental Outlets - South Eastern Sydney.

Branch Manager

GKN Light Access
Canberra
05.1987 - 01.1989

Established a "greenfield" Light Access business to service the ACT and surrounding Regions. Responsible for all facet's of operation - first management role.

Sales Representative

GKN Scaffolding
Canberra, ACT
03.1985 - 04.1987

Green young sales representative - starting my career in the hire, rental & construction aligned industries.

Education

No Degree - General School Curriculum

Narooma Central School
Narooma, NSW

Business Management

University of New England
Armidale, NSW
05.2005

Skills

  • Managing Sales &Operations and Efficiency
  • Driving a WH&S Culture - Zero Harm
  • P&L Management
  • Sales Forecasting
  • Driving KPI's - Utilisation, rate realisation, Sales call activities, asset availability, margin on costs/ sub-contract costs
  • Building and managing customer relationships
  • Business Development and Planning
  • Business Growth
  • Coaching and mentoring staff
  • Recruitment and retention of staff
  • Debtor control

Additional Information

Referees can be provided on request.

I again appreciate our confidentiality in current and future discussion

Timeline

General Manager -Key Accounts -Australia

Royal Wolf- A United Rentals Company
03.2021 - Current

Executive General Manager - Key Accounts

Royal Wolf Trading Pty Ltd
08.2018 - 02.2020

Executive General Manger - NSW/ACT and QLD

Royal Wolf Trading Australia
03.2016 - 07.2018

Regional Manager -NSW/ACT

Royal Wolf Trading Australia Pty Ltd
08.2014 - 02.2016

Sales Manager - Sydney Metro

Coates Hire Operations Pty Ltd
05.2009 - 06.2014

State Manager -NSW

Coates Prestige Portables
05.2002 - 04.2009

Regional Manager - ACT Southern NSW

Coates Prestige Portables
09.1999 - 04.2002

BDM-Commercial

Ausco Modular
03.1992 - 08.1999

Area Manager

GKN Rentals
02.1989 - 02.1992

Branch Manager

GKN Light Access
05.1987 - 01.1989

Sales Representative

GKN Scaffolding
03.1985 - 04.1987

No Degree - General School Curriculum

Narooma Central School

Business Management

University of New England
Vivian Kennelly