Viviane Lacerda

• Responsible for manage the catalogue of merchandise products and maintaining accurate, up-to-date product information. Regularly updated product data (pricing, copy, etc.) and created annual redemption dashboards to analyze product performance and demand trends.
• Data Reporting & Analysis: Regularly updated product databases, pricing, copy writes and related content, ensuring the integrity of data for accurate reporting.
• Suppliers & Client Support: Work with suppliers, vendors, Fulfilment, Finance, Contact Centre, and Account Management to ensure seamless product life cycle management and reporting.
• Process Management & Documentation: Managed the full product life cycle, including the creation and deactivation of products using MRS. This involved coordinating with different teams to ensure timely updates to product catalogues.

While I was not working with SQL directly in this role, I often worked with large data sets and required the ability to manipulate and analyze data within spreadsheets and databases to ensure accurate reporting and trend analysis. I also worked with different teams to ensure that data issues were flagged and resolved in a timely manner.

• Improved sales by 120% through an engaging online campaign for the Vertuo line machine.
• Implemented national trade machine promotion campaigns.
• Briefing the Marketing agency on a regular basis.
• Complete daily reports of consumers' behaviors and sales of the day.
• Document all customer interactions using SalesForce to capture data in processing system.
• Increased sales by offering advice on purchases and promoting additional products
• Utilized professional sales techniques to persuasively communicate with clients

• Conducted analysis of the distribution of campaign's material, to detect problems related to availability of promotions, branding and trade at the area, regional and / or territory levels. Provided timely and adequate information to accelerate decision-making in the region.
• Support implementation of our campaigns and Visibility programs in Key Convenience store accounts. Ensure accurate tracking of various business KPIs, provide regular monthly reporting of progress of actual planned campaign.
• Measured marketing program effectiveness via regular monitoring of KPIs.
• Implemented trade marketing materials to communicate strategies to 620 member team.
• Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.

• Conducted analysis of product distribution, to detect problems related to the availability of products per area, regional and / or territory levels, to provide timely and adequate information to accelerate decision-making in the region.
• Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
• Developed accurate sales forecasts by analysing sales feedback and wrote reports for senior leadership.
• Responsible for carrying out and consolidating analysis of regional sales information, evaluating key indicators in region and detecting main areas of opportunity to support decision- making.
• Responsible for weekly/monthly presentations of S&OP.
• Increased market share by devising plans based on research findings and data (68% to 69% in 6 months). Provided information of market behavior at the regional area and territorial levels, using Nielsen Data, consequently the market share increased.

• Main Achievement: Created new tool on SAP to measure if the customer is receiving the product on the correct day. This increased the perception of service by 14% and the NPS increased 1 point after this.
• Follow-up of service level indicators (OTIF / Fill rate / Lead Time).
• Follow-up of production process, to ensure sale/distribution of Finished goods to warehouses and final customers.
• Studied movement of goods to identify gaps in efficiency and other areas needing improvement.
• Elaboration/presentation of S&OP meetings weekly, monthly, quarterly and by semesters.
• Saved about R$50,000 monthly due to creating an excel sheet to control wastage of products due to shelf life.
• Analyzed weekly and monthly patterns to forecast business needs, reducing inventory costs.
• Utilized internal systems and reporting tools to track product performance, stock levels, and demand trends, generating actionable insights and reports to guide product selection and promotional decisions.

• Coordinated resolution of issues with supply chain participants, including warehouses, sales brokers and carriers.
• Reduced by 8% the returning of shipments due to logistics issues by following up daily and providing correct information to avoid repeating mistakes.
• Support brewery service level agreements (direct loading, manage floor inventory).
• Monitoring of product availability in factories.
• Responsible for presenting material in weekly / monthly meetings for large chain supermarket area.
• Created program to check monthly if logistics area was compliant under ISO 9001 and 28000, so we stopped struggling during annual audit.