Wai Yee Chu
Adelaide,SA
Summary
Marketing Executive with two years of experience in digital marketing. Proven success at online marketing and working closely with clients to manage marketing projects and realize profitable outcomes. Recently completed a Business Information Systems Master Degree, knowledge of data analysis tools and analysis technical skills. A fast learner and adapts to changing circumstances. Speaks English, Chinese and Cantonese.
Overview
6
6
years of professional experience
Work History
Marketing Executive
SECRET CORNER
10.2019 - 03.2020
- Planned and executed events and marketing programs to increase qualified leads.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Engaged, informed and supported staff on media and marketing outcomes.
- Launched marketing activities for new product lines and market penetration.
- Coordinated with design and media teams to develop high-quality creative assets.
Marketing Assistant
MI MING MART
09.2018 - 09.2019
- Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Collected, analyzed and summarized data and trends to provide marketing tracking and research.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Created engaging content for Pinterest, Facebook, and Instagram.
Part-Time Salesperson
UNIQLO
07.2014 - 01.2018
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Engaged with customers to build rapport and loyalty.
- Listened to customer needs and desires to identify and recommend optimal products.
- Managed efficient cash register operations.
Education
Master of Arts - Business Information System
Torrens University Australia
Adelaide, SA12.2023
Graduate Certificate - Business Administration
Torrens University Australia
Adelaide, SA08.2022
Bachelor of Arts - Business Administration And Management
The Hong Kong Polytechnic University
Hong Kong07.2018
Skills
- SQL
- Python
- Microsoft Office Suite
- Microsoft Power BI
- Direct Marketing Campaigns
- Atlassian JIRA
- Digital Advertising
- Model Data
- SWOT Analysis
- Website Maintenance
- Launch New Products
- Market Planning and Execution
Languages
English
Professional Working
Chinese (Cantonese)
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Timeline
Marketing Executive
SECRET CORNER
10.2019 - 03.2020
Marketing Assistant
MI MING MART
09.2018 - 09.2019
Part-Time Salesperson
UNIQLO
07.2014 - 01.2018
Master of Arts - Business Information System
Torrens University Australia
Graduate Certificate - Business Administration
Torrens University Australia
Bachelor of Arts - Business Administration And Management
The Hong Kong Polytechnic University
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