Wanrong Cai
Monrieff,ACT
Summary
"I'm a seasoned project manager with a track record of delivering complex projects on time and within budget. I excel in planning, execution, and stakeholder management, and I'm known for my adaptability and problem-solving skills. I'm eager to bring my expertise to your company and contribute to successful project outcomes."
Overview
7
7
years of professional experience
Work History
Beauty Shop Owner
Anytimebeauty
03.2022 - 10.2023
- Successfully established and operated my own beauty salon, overseeing comprehensive business operations, including team management, customer communication, and marketing.
- Designed, developed, and managed the beauty salon's website to enhance online visibility, attract potential customers, and provide a convenient platform for bookings and information.
- Actively engaged with customers, building strong relationships, understanding their needs, and delivering personalized beauty services to enhance customer satisfaction and loyalty.
- Formulated and executed comprehensive marketing strategies, including social media platforms such as Instagram, Redbook, Google search advertising, and content marketing, to increase brand awareness and attract new customers.
- Implemented a Customer Relationship Management (CRM) system to effectively track customers, send personalized reminders, and promote campaigns, leading to increased customer retention.
Marketing Manager
Merchant Spring
02.2020 - 01.2021
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed marketing activities to expand the Chinese user base, including website translation, ad campaign creation, and the development of Vlogs on the WeChat platform.
- Translated the website to cater to Chinese-speaking users, enhancing accessibility and user engagement.
- Orchestrated advertising campaigns to target the Chinese market, resulting in increased brand awareness and user acquisition.
- Produced and published engaging Vlogs on the WeChat platform, effectively reaching and engaging with the Chinese audience.
- Implemented strategies that led to a significant growth in Chinese user acquisition and revenue.
International Reception Specialist
TOJOY
07.2017 - 11.2018
- Proposed logistics solutions for customers.
- Responsible for organizing visits by foreign former prime ministers and presidents, including security, accommodation, meals, and activities.
- Collaborated with former Foreign Minister Jiang Shan to ensure smooth reception of foreign dignitaries, contributing to the maintenance of international relations. - Led a team, ensuring tasks are completed on time, providing efficient and professional service.
- Handled international diplomatic affairs, maintaining contact with foreign embassies and consulates to uphold diplomatic relations.
Beauty Salon Owner and Manage
CHUXIN
05.2016 - 11.2018
- Trained and motivated employees to perform daily business functions.
- Founded and operated a successful beauty salon in Beijing, overseeing all aspects of business operations, including staff management, customer relations, financial management, and accounting.
- Trained and supervised employees to provide high-quality services, ensuring customer satisfaction and loyalty.
- Established effective communication channels with customers to understand their needs and preferences, resulting in tailored services and increased business.
- Developed and tracked key performance indicators (KPIs) to assess the salon's performance and implemented strategies to achieve business goals.
- Managed financial aspects of the salon, including budgeting, expense tracking, and bookkeeping.
- Demonstrated strong leadership and decision-making skills to adapt to changing market conditions and deliver exceptional results.
Project Hatch Assistant
TOJOY
07.2016 - 07.2017
- Collaborated with the manager to conduct comprehensive due diligence on potential projects, assessing feasibility and risks.
- Negotiated partnerships with project stakeholders, fostering successful collaborations and securing project support.
- Actively monitored project progress, ensuring timely milestones, and facilitating effective communication between teams.
- Managed financial aspects, including budget tracking, expense records, and financial reporting.
- Successfully orchestrated equity financing for projects, leading to successful fund-raising initiatives.
Education
MBA - Business Administration And Management
RMIT University
Melbourne, VIC07.2021
Skills
- Staff Management
- Project management and planning
- Stakeholder collaboration and negotiation
- Financial analysis and budget management
- Risk assessment and mitigation
- Equity financing and fund-raising - Strong leadership and team management
- Excellent communication and presentation skills
Timeline
Beauty Shop Owner
Anytimebeauty
03.2022 - 10.2023
Marketing Manager
Merchant Spring
02.2020 - 01.2021
International Reception Specialist
TOJOY
07.2017 - 11.2018
Project Hatch Assistant
TOJOY
07.2016 - 07.2017
Beauty Salon Owner and Manage
CHUXIN
05.2016 - 11.2018
MBA - Business Administration And Management
RMIT University
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