Summary
Overview
Work History
Education
Skills
Referee
Timeline
Generic

Wanyu Zeng

Newcastle,NSW

Summary

Hardworking marketing specialist possessing driven, dynamic personality, ready to apply professional skills and knowledge in joining effective team to achieve corporate goals. Excellent in written and verbal communication, details to attention, time management and multitasking. Offer experiences and strengths in customer relationship management, stakeholder communication, international higher education consulting, digital marketing and cross-functional collaboration.

Overview

7
7
years of professional experience

Work History

Regional Business Development Officer

The University of Newcastle, Australia
Newcastle
02.2024 - Current
  • Develop and implement strategic plans to enhance relationships with educational agents across target regions.
  • Conduct market research to identify emerging trends and opportunities in international education.
  • Organize and participate in international education fairs, seminars, and webinars to promote the university's key programs.
  • Provide training and support to educational agents, ensuring they are well-equipped to represent the university.
  • Plan and coordinate agent familiarisation trips to provide education agents with an immersive experience of the university's campus, facilities, and programs.
  • Assist international student tours, showcasing the university's offerings and local attractions.
  • Monitor and analyze performance metrics to assess the effectiveness of recruitment strategies and make data-driven decisions.
  • Collaborate with the marketing team to develop promotional materials tailored to international markets.

Social Media Marketing Specialist

Norko Media
01.2023 - 06.2023
  • Develop social media advertising strategies over main platforms: e.g. Facebook, Instagram for different brands. Prepare crafted, on-point and brand-specific advertisements content such as visual designs and ad copies for target audiences.
  • Conduct market insights analysis over diverse platforms based on client's products. Determine effective objectives to create tailored sale campaigns to boost target audiences reach and conversion.
  • Track the social media campaigns performance timely, analyze the Shopify results and highlight any possible issues and solutions.
  • Monitor key measurement metrics to evaluate overall impact of social media campaigns. Ensure the results-driven strategies for clients, maintain consistent positive growth of leads and sales to help scaling their businesses.
  • Prepare campaigns and sales reports to document the advertising budgets, implementations and planning, as well as sales numbers and projective sales. Present the reports to clients and communicate with them in a professional manner.

International Future Students Assistant

The University of Newcastle, Australia
Newcastle
03.2021 - 01.2023
  • Represent the University to contact and support prospective international students via phone calls, emails and social media messages. Promote high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Skillful in managing Microsoft Dynamic customer relationship management (CRM) system to plan effective daily work schedule and deliver results. Remain calm and professional in stressful circumstances and effectively diffuse tense situations.
  • Encompass great interpersonal skills to work independently and collaboratively as an effective team member. Mentor new employees on procedures and policies to maximize team performance.
  • Achieve daily pre-defined KPIs and maintain high levels of customer satisfaction from international students.
  • Assist to develop relevant social media strategies to reach and convert the target key market. Enhance the consumer reach and engagement contributing to the ongoing conversions marketing campaigns.

Sales and Marketing Officer

Translynx International Trading company
08.2017 - 12.2018
  • Manage company Amazon US/UK and AliExpress e-commerce business accounts (main products: consumer electronic goods), create and update professional product listings, follow the customers orders and monitor the logistics, as well as provide customer before/after sale services.
  • Assist the export/import sales manager to communicate with the international clients, source most ideal quality and prices of products in China according to the clients' requirements.
  • Networking with suppliers, current and potential clients and industrial partners to continuously drive further sales and marketing goals.
  • Research latest consumer trends and conduct market analysis of popular products.
  • Promote company international trading services using social media, SEO, and email and direct marketing to reach and convert target clients.

Education

Master of Marketing (Distinction) & Master of Business Administration - Business And Law

The University Of Newcastle
Newcastle, NSW
05.2021

Skills

  • Marketing Campaigns Development
  • Sales Strategy Analysis
  • Business Performance Analysis
  • Digital Media Advertising
  • Team Building and Communication
  • Event Assisting & Coordinating
  • Consumer Trend Research
  • Customer Relationship Management
  • Analytic Thinking and Problem Solving
  • Proficiency in Mandarin & English, Intermediate Portuguese, Basic Spanish

Referee

1：Mr. Riley Humphrys 

CEO, Norko Media 

Email: Riley@norkomedia.com

Phone: 0404419633

2：Mr. Akshay Saxena 

Marketing Specialist, Norko Media 

Email: Akshay.Saxena@uon.edu.au

Phone: 0413957542

3：Mr. Kai Guan
Team Leader, Global Leads and Conversion. The University of Newcastle, Australia.  

Email: kai.guan@newcastle.edu.au
Phone: (02) 4985 4155 

Timeline

Regional Business Development Officer

The University of Newcastle, Australia
02.2024 - Current

Social Media Marketing Specialist

Norko Media
01.2023 - 06.2023

International Future Students Assistant

The University of Newcastle, Australia
03.2021 - 01.2023

Sales and Marketing Officer

Translynx International Trading company
08.2017 - 12.2018

Master of Marketing (Distinction) & Master of Business Administration - Business And Law

The University Of Newcastle

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