Waseka Nourin

Swisscontact is a non-profit foundation dedicated to sustainable economic development with improved quality of life for all in more than 40 developing and emerging countries. "Sarathi - Improving Financial Health" is a flagship financial inclusion project of Swisscontact Bangladesh working towards creating access to necessary financial solutions (i.e., savings, insurance, loans, upskilling, and employment) through a diverse network of public and private partnerships.

• Led communications for "Sarathi - Improving Financial Health" project, benefiting 300,000+ low-income workers and reaching 500,000+ individuals. Communications include content, press release, reports, branding, proposals, etc. done under the project within the timeline.
• Developed partnerships with industry stakeholders through effective negotiations to collaboratively cater financial solutions tailored to the needs of low-income communities.
• Hosted events featured on 10+ TV channels and 350+ newspapers, e.g., workshop on "Financial Solutions for Low-Income Population of Bangladesh."
• Developed and implemented innovative communication strategies that simultaneously served the distinctive goals of all parties based on budget, timeline, and economic condition.
• Conducted regular field visits to collect and data to adjust strategies. Which included, in-depth interviews, surveys, record-keeping, etc.
• Represented the project at public forums and maintained a strong network with Bangladesh's financial ecosystem.
• Collaborated with industry experts, contributing to research and proposals, raising more than 8 million AUD for multiple projects.
• Supported in developing recruitment processes, assessments, and conducting interviews of new team members.

• Developed the base of Communications of "Sarathi - Improving Financial Health" including logo design, colour pallette, symbols, etc. and an overall communication plan aligning with budget, target, market conditions, and donor requirements.
• Authored and published various content: articles, press releases, reports, proposals, and contracts.
• Conducted primary (surveys, interviews, focus groups) and secondary research (papers, online) to identify partnership opportunities and gather market insights.
• Managed databases, partnership indexes, and reports, ensuring data accuracy and timeliness.
• Engaged in professional networking to maintain strong relationships with stakeholders of Bangladesh's financial ecosystem and media professionals to drive partnerships and effective dissemination of mass communications.
• Supported in Swisscontact's global operations. i.e., coordinated workshops like "Inclusive Systems Development" for Swisscontact in Bangladesh, Nepal, and Myanmar.

"Project Nirbhik" is a Bangladeshi non-profit organisation committed to advancing "SDG 5: Gender Equality" with the motto of "Equity. Justice. Equality".

• Led strategic communication efforts for Project Nirbhik to challenge cultural norms and promote gender equality benefitting over 200,000 people.
• Tailored impactful content and communication strategies in Bengali and English for effective engagement across diverse demographics.
• Collaborated with NGOs, government bodies, and local communities, fostering partnerships and community empowerment initiatives.
• Utilised digital marketing tools, hosting webinars with influencers and online campaigns to raise awareness on sexual consent, women's rights, and child protection.
• Implemented community-focused and school-based programs in rural areas, educating on concepts like "Good touch, bad touch" and providing one-on-one counselling and support.

"Rocketech IT." is a marketing and technology company focused on developing websites, optimising software, and providing holistic marketing support.

• Produced high-quality digital marketing materials (website content, brochures, promotional videos) in alignment with brand guidelines and clients demand.
• Managed social media profiles for major clients, crafting tailored content to boost brand visibility and engagement.
• Wrote compelling copies and provided professional voiceovers for multimedia content, enhancing marketing campaigns' impact.
• Implemented SEO techniques, conducted keyword research, and utilised on-page and off-page strategies to improve organic search rankings and drive targeted traffic.
• Fostered strong client relationships through regular meetings, ensuring satisfactory content planning via clear communication, budget, timeline, and understanding of marketing needs.
• Conducted market research and competitor analysis to identify trends and opportunities, developing data-driven marketing strategies.
• Monitored and analyzed marketing campaign performance using analytics tools, generating reports for evaluation and data-driven optimisation recommendations.