Summary
Overview
Work History
Education
Skills
Certification
STRATEGIC/MANAGEMENT EXPERTISE
PROFESSIONAL ATTRIBUTES
Timeline
Generic

Wayne Freeman

Moorebank

Summary

Dynamic and results-driven Business Development and General Manager with over 14 years of experience in sales, team leadership, and operational management, consistently delivering exceptional business outcomes. Specialises in solving complex challenges, fostering client relationships, and developing strategic partnerships to drive growth and enhance returns. Renowned for a consultative approach that combines hands-on management with strategic oversight, ensuring seamless business development and service delivery. Recognised for a positive, outgoing personality that resonates well with colleagues, clients, and stakeholders.

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Business Development Manager/General Manager

Sun Cleaning Corp
2021 - Current
  • Conducted market research to identify potential growth areas and competitive advantages for the company.
  • Developed and executed strategic plans to enhance revenue streams and increase market share.
  • Managed the sales pipeline to ensure timely follow-up and conversion of leads into lasting partnerships.
  • Collaborated with cross-functional teams to align product offerings with client needs and market demands.
  • Spearheaded new business development initiatives, consistently identifying and converting high value opportunities across disability, education, transport and logistics, hospitality and fitness sectors.
  • Drove end to end sales and operational delivery, remaining actively involved in post-win to ensure seamless mobilisation, client on boarding and successful transition.
  • Delivered sustained revenue growth through targeted client acquisition, resulting in a consistently high performing sales pipeline.


Achievements:


  • Secured high value contracts with major clients including private schools, international gym franchises, national disability service providers and national transport and logistics providers.
  • Always exceeded annual sales targets since 2021, generating $800K-$1.8M in new revenue per annum through strategic business development.
  • Played a pivotal role in expanding Sun Cleaning Corp's footprint from NSW only to VIC, QLD, TAS, SA and WA
  • Exceeded company expectations in first six months of role by bringing on one of Australia's largest disability providers to service across four states.
  • Built a cohesive, high performing small sales team recognised for improved structure, conversion rates, and alignment between sales and operations.

Branch Manager

Cornerstone HR
01.2019 - 01.2021
  • Management of staff and day to day operations for the NSW Branch.
  • Developing and maintaining ongoing relationships with candidates on all levels
  • Communicating with external stakeholders
  • Reviewing company operations to ensure compliance
  • Preparing advertisements on several job boards and social media for maximum exposure
  • Identifying hazards at client sites and implementing WHS policies through initial site safety questionnaires and site safety reviews
  • Dealing with Job Active Providers for PEP programs to generate extra revenue for the branch
  • Investigating and reporting incidents and injuries
  • Business development through cold calling and face to face opportunities
  • Recruiting for permanent placements in senior roles
  • Management of five consultants and one onsite consultant
  • Conducting performance reviews internally
  • Daily toolbox talks with branch as well as weekly branch meetings
  • Ensuring complete and prompt service to clients on all levels
  • Assisting injured workers and helping transition them back into work through Return to Work Plans
  • Several dealings with WorkCover NSW


Achievements:


  • Completed company compliance within three months, ranging from site safety audits, licensing audits, system audits in FT360 as well as VEVO and candidate documentation auditing
  • Won a national contract with an estimated sales turnover of $10 million per year nationally
  • Renovated office and purchased new furniture well under budget restraints
  • Training new recruits in office and having them up to speed on recruitment processes and procedures
  • Assisted in the win of a new client with a head count of 50+ casuals and completing the transition process from start to finish

Recruitment Manager/Team Leader Manager

Stockdale Personnel
08.2016 - 01.2019
  • Employed by Stockdale Personnel to create and spearhead the Construction Labour Hire Division and turn it into a profitable arm of the business.
  • Recruiting for casual, on-going and permanent roles in Construction and Trades
  • Developing and maintaining client relationships
  • Communicating with external stakeholders
  • Reviewing company operations to ensure compliance
  • Preparing advertisements on several job boards for maximum exposure for the company
  • Identifying hazards at client sites and implementing WHS policies
  • Investigating and reporting incidents
  • Ensuring all employees hold appropriate certification
  • Business development through cold calling and face to face opportunities
  • Recruiting for permanent placements in senior roles
  • Recruiting for casual and on-going roles


Achievements:

  • Starting at Stockdale I was given a cold desk with no leads, I was able to have my first two clients signed up within three weeks of commencing my position and having staff out on site
  • By Dec 2016, the construction arm was generating an average net profit of $4500 - $6000 weekly
  • Created Detailed SWMS documents for construction clients in accordance with WorkCover NSW
  • Have been able to establish 40 new clients in the construction division while maintaining the warehouse and logistics arm of the business due to two employees resigning as well as rebuilding relationships with previous clients who ceased using company services
  • Created and implemented company policies, procedures, initiatives and strategies
  • Being asked to recruit nationally for one of our clients for permanent positions in Brisbane
  • Promoted to Team Leader after 18 months of commencing position
  • Peaked net profit to an average of $7,000 - $10,000 weekly from Jul 2017 – Dec 2018
  • Preferred supplier to 90% of clients that I had won since commencing
  • Voted “Best and Fairest” employee for 2017 and 2018
  • Led a team of six recruitment professionals, driving operational efficiency and enhancing service delivery.

Recruitment Consultant/Account Manager

Infront Staffing and Training
05.2014 - 07.2016
  • Day to day management of a casual and permanent desk with over 100 casual staff members
  • Recruiting for casual and on-going roles in Warehousing and Logistics, Construction and Administration
  • Maintaining client relationships
  • Implementing strategies for the company and clients alike
  • Maintaining ongoing relationships with candidates on all levels
  • Communicating with external stakeholders
  • Reviewing company operations to ensure compliance
  • Preparing advertisements on several job boards for maximum exposure for the company
  • Sourcing suppliers
  • Identifying cost saving opportunities
  • Identifying hazards at client sites and implementing WHS policies
  • Ensuring casual staff members uphold company policies at client sites
  • Ensuring complete and prompt service to clients on all levels
  • Investigating and reporting incidents
  • Ensuring all employees hold appropriate certification
  • Business development through warm calling and cold calling
  • Recruiting for permanent placements in senior roles


Achievements:


  • Being new to my position as Account Manager I was able to quickly forge relationships with clients due to my experience, knowledge and understanding of the industries I am recruiting for.
  • Expanded the desk by 60% since beginning initial role in 2014
  • Maintained 98% client retention rate
  • Created Detailed SWMS documents for clients across the board in accordance with WorkCover NSW
  • Billed in excess of $600,000 net profit in my first year of recruitment running a casual and permanent desk
  • Was able to bring on 15 new clients as well as rebuilding relationships with previous clients who ceased using company services
  • Created and implemented company policies, procedures, initiatives and strategies
  • Solely billed in excess of $550,000 on a casual desk for 2015/16 as well as over $100,000 in permanent placements running the desk from start to finish
  • Being asked to recruit nationally for one of our clients for permanent positions in Melbourne, Brisbane and Perth

Education

Bachelor of Science - Criminology And Social Science

University of Western Sydney
Sydney, New South Wales, NSW
09-2006

Skills

  • Strategic team guidance
  • Business development expertise
  • Service excellence
  • Strategic negotiation skills

Certification

  • Certificate IV Security Risk Management, (NSW 2A Security Consultant) Impact Training 2012
  • Certificate IV Work Health and Safety, First Choice Training
  • HSR – Health and Safety Representative, First Choice Training
  • RRTCW – Return to Work Coordinator, Kinnect Training

STRATEGIC/MANAGEMENT EXPERTISE

  • Strategic planning
  • Process improvement
  • Turning ideas into opportunities
  • Team coaching and mentoring
  • Conflict Resolution
  • Stakeholder management
  • Client relationship management

PROFESSIONAL ATTRIBUTES

  • Hard working and dedicated
  • Determined to excel
  • Handling multiple tasks simultaneously
  • Working to strict time constraints
  • Highly motivated
  • Commercial focus with foresight
  • Organised, achieving deadlines
  • Performing well under pressure
  • Quick to learn new skills
  • Strong interpersonal skills
  • Innovative problem solving
  • Flexible and adaptable to new environments
  • Eye for detail
  • Results oriented
  • Strong Business Acumen

Timeline

Branch Manager

Cornerstone HR
01.2019 - 01.2021

Recruitment Manager/Team Leader Manager

Stockdale Personnel
08.2016 - 01.2019

Recruitment Consultant/Account Manager

Infront Staffing and Training
05.2014 - 07.2016

Business Development Manager/General Manager

Sun Cleaning Corp
2021 - Current

Bachelor of Science - Criminology And Social Science

University of Western Sydney
Wayne Freeman