Wayne WILLIAMS
Wantirna Sth,Australia
Summary
A highly motivated and results driven professional, with over 30 years’ experience within competitive and changing environments. A successful General Manager of Operations at The Bend Motorsport Park for the past 6 3/4 years. Possesses strong interpersonal skills, demonstrated negotiation skills along with an analytical mindset and relationship development abilities. Prior experience as Operations Manager of Winton Raceway for four years (including acting CEO for two years), with a background in Managing Director roles for several successful companies servicing clients all over Australia. Demonstrated competence to deliver operational and financial results, identify opportunities, resolve issues, and achieve success.
Professional leader with comprehensive experience in driving operational excellence and strategic growth. Proven track record of fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.
Overview
21
21
years of professional experience
Work History
General Manager Operations
The Bend Motorsport Park
01.2018 - 09.2025
- Oversee all day to day activities of The Bend Motorsport Park and incorporating Mallala Motorsport Park. Including race meetings, Private Hires, Ride days, Corporate Days, Corporate Functions, Drift Events, Camping, Go Kart Centre, BIG4 Holiday Park, and the new Dragway.
- Planning and implementation of new business opportunities, including startup operations of the Driver Experience Program and Dragway at the Bend.
- Manage all facilities maintenance, both preventative and reactive works.
- Display strong leadership, inspire a shared vision, and model the way forward for the team.
- Rostering of 80 staff over several precincts.
- Present budget to the Directors and then to implement and exceed budget.
- Effectively manage all HR resources including recruitments, training and leadership.
- Manage all track day procedures including planning of all national, state and club level race meetings.
- Oversee that all tracks comply with relevant sanctioning bodies, Such as FIA, Motorsport Australia (formerly CAMS), AASA, Motorcycling Australia, Asia LeMans.
- Maintain all infrastructure on sites.
- Display strong advocacy and leadership skills throughout networks.
- Negotiate and deliver all security arrangements for various events.
- Negotiate and Manage contracts with stake holders.
- Organize all facets of running a Supercars event, including contract arrangements, corporate facilities, Support categories, schedules, Officials, Volunteers, staffing and contractors.
- Successfully manage and deliver 7 Supercars events including a Double Header event in 2021 with only 3 weeks’ notice.
- Instigate and deliver the new South Australian State Motorsport Championship in 2024.
- Deliver Lamborghini Super Trofeo international FIA events in 2023 and 2024.
- Manage the hugely successful Driver Experience Program at The Bend Motorsport Park.
- Overseeing all matters relating to Covid-19 including: shutdowns, staff standdowns, COVID Management Plans and start-ups.
- Maintaining and recruiting all staff over the 6 years while growing the workforce from 25 to approx. 85 including a large casual pool.
Operations Manager
Winton Motor Raceway
01.2015 - 01.2018
- Oversee all day to day activities of Winton Raceway. Including race meetings, Private Hires, Ride days, Corporate Days, Corporate Functions, Drift Events, Camping etc.
- Liaison with relevant government bodies and local councils.
- Planning and implementation of new business opportunities, including identifying resource requirements, and securing sponsorship sources.
- Develop marketing strategies to present to sponsors and key stakeholders.
- Display strong leadership and inspire a shared vision and model the way forward for the team.
- Present budget to the Board and then to implement and exceed budget.
- Effectively manage all HR resources including recruitments, training and leadership.
- Oversee all track day procedures including planning of all national, state and club level race meetings.
- Oversee upgrade and maintain all infrastructure on site.
- Display strong advocacy and leadership skills throughout networks.
- Organise all facets of running a Supercars event, including contract arrangements, corporate facilities, Support categories, schedules, Officials, Volunteers, staffing and contractors.
- Negotiated with State Government and achieving a $1.5 million grant for the resurfacing of the Raceway.
- Successfully manage 4 Supercars events taking it from a $375,000.00 loss to achieving a $120,000.00 profit in 2018.
- Successfully created a national racing series. AMRS. Australian Motor Race Series in 2018.
- Exceeding all budgets for the past 4 years.
- Maintaining all staff over the 4 years while growing their skill set.
- Growing the volunteers and officials numbers significantly over 4 years.
Managing Director
Williams Race Tech
01.2005 - 01.2015
- Planning and implementation of new business opportunities, including identifying resource requirements, and securing sponsorship sources.
- Develop marketing strategies to present to sponsors and key stakeholders.
- Inspire a shared vision and model the way forward for the team.
- Organised drivers, mechanics and crew for race days.
- Arrange travel and accommodation of entire race crew for race events.
- Coordinated the logistics of vehicles and trucks around Australia.
- Encourage collaboration, mentor and coach team.
- Display strong advocacy and leadership skills throughout networks.
- Undertake all financial forecasting, budgeting and reporting.
- Ensure that all financial aspects of the company are carried out in an ethical manner.
- Ensure efficient and effective management of the company’s resources within budget.
- Implement a sponsorship program that meets the strategic goals established by the company.
- Create new partnerships with other institutions that contribute to resources.
- Effectively manage the human resources of the organisation including; recruit, train and lead.
- Coordinate corporate events and programs.
- Manage all safe work practices and compliance.
- Successfully negotiated two large sponsorship agreements, in excess of $500,000 each.
- Successfully created three national racing teams.
- Created Company from ‘scratch’ to be the largest racing team in its series in 2013 while running 9 V8 Utes in the same series.
Affiliations
- Current MA top level official and Competitor
- Licensed OLT provider with MA
- Current Technical Manager for V8 SuperUtes
- Past Member of the planning Committee for ‘Ute of the Future’
- Past Chairman of Selectors for O&M Football Club (5 years)
Timeline
General Manager Operations
The Bend Motorsport Park
01.2018 - 09.2025
Operations Manager
Winton Motor Raceway
01.2015 - 01.2018
Managing Director
Williams Race Tech
01.2005 - 01.2015
KEY COMPETENCIES
- Highly developed communication skills
- Highly developed written and verbal communication skills established over many years, with demonstrated ability to effectively communicate with all levels of staff and stakeholders. Excellent presentation to media and board members
- Many years’ experience in Motorsport, and General Operational Management
- Strong leadership/coaching skills
- Ability to lead, coach and motivate a successful team whilst working collaboratively as part of the team. Proven experience in bringing teams and stakeholders together across different organizations to work together.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Hobbies and Interests
Family, Motorsport