Wei Lin
Gungahlin
Summary
Versatile professional with a strong foundation in marketing and entrepreneurial ventures. 4+ years of experience in marketing roles, coupled with 1.5+ years of running a restaurant, have equipped me with a unique blend of strategic thinking and practical execution.
Overview
6
6
years of professional experience
Work History
Senior Marketing Specialist
Meow Media
07.2024 - Current
- Social Media Management: Oversee and execute our social media strategy across platforms such as Facebook, LinkedIn, Instagram, and Pinterest
- Content Review: Proofread and edit content created by colleagues, providing constructive feedback for improvement
- Client Engagement: Maintain regular communication with clients, offering valuable marketing suggestions and recommendations on a weekly basis
- SEO Optimisation: Implement effective SEO strategies to enhance website quality score and drive organic traffic
- Landing Page Development: Create and optimise landing pages using platforms like Instapage and WordPress to maximise conversions
- Analytics: Track and analyse key marketing metrics to measure performance and identify areas for improvement
- Tailored Upselling Proposals: Identify clients needs and pain points, based on the identified needs, create customised upselling proposals that demonstrate the value of additional services or upgraded packages
Executive Assistant to Director
Meow Media
10.2023 - 06.2024
- Client Relationship Management: Assist the Director in maintaining strong relationships with clients, including scheduling meetings, responding to inquiries, and providing administrative support
- Internal Marketing: Support internal marketing initiatives, such as creating content, managing social media channels, and publishing company marketing insights
- Proofreading and Editing: Proofread and edit digital marketing materials, including website content, blog posts, and social media copy
- Project Coordination: Assist the Director in managing digital marketing projects, including tracking deadlines, coordinating team efforts, and reporting on progress
- Data Analysis: Analyse digital marketing data to identify trends and optimize campaigns
- Research: Conduct research on industry trends, competitors, and target audiences
Restaurant Owner & Manager
Yu And Lin Holdings
09.2022 - 06.2024
- Manage Restaurant Operations: Lead and manage all aspects of restaurant operations, ensuring smooth daily service and a positive guest experience
- Oversee Staff: Provide leadership, training, and performance evaluations to both front-of-house and back-of-house staff
- Create a Positive Dining Environment: Cultivate a welcoming and professional atmosphere that fosters customer satisfaction and loyalty
- Resolve Customer Issues: Address customer concerns and complaints promptly and efficiently, ensuring their satisfaction
- Gather Customer Feedback: Implement initiatives to gather customer feedback and use it to improve service quality
- Maximise Revenue: Identify cost-saving opportunities and implement strategies to maximise revenue and profitability
- Attract New Customers: Develop and execute marketing plans to attract new customers and build brand awareness
- Build a Talented Team: Recruit, hire, and train a talented and dedicated team of employees
- Foster a Positive Work Environment: Create a positive and collaborative work environment that motivates and empowers staff
- Manage Social Media: Manage the restaurant's social media presence on Instagram
- Drive Traffic: Develop and implement social media advertising campaigns to reach new audiences and drive traffic to the restaurant
- Analyse Social Media Performance: Analyse social media engagement metrics and adjust strategies to optimise results
- Engage with Followers: Interact with followers on social media, building relationships and responding to inquiries
Marketing Specialist
Meow Media
01.2019 - 04.2022
- Develop and Implement Social Media Strategies: Create and execute data-driven social media strategies that align with the brand's goals on Facebook and Instagram
- Conduct Audience Research: Gain a deep understanding of the target audience's demographics, interests, and behaviours on both platforms
- Analyse Competitors: Conduct competitive analysis to identify opportunities for growth and optimise social media strategies
- Create Content Calendars: Develop and maintain content calendars for Facebook and Instagram, ensuring a consistent flow of engaging content tailored to each platform's audience
- Produce High-Quality Content: Utilise content creation tools to produce visually appealing and engaging content that resonates with the target audience
- Curate Relevant Content: Source and curate relevant content from credible sources to maintain a fresh and informative feed
- Track and Analyse Performance: Monitor key performance indicators (KPIs) to measure campaign effectiveness and optimise social media strategies accordingly
- Generate Reports: Prepare comprehensive reports to communicate social media performance and progress to stakeholders, demonstrating the return on investment (ROI)
- Stay Updated: Keep abreast of the latest social media trends, algorithm changes, and new features on Facebook and Instagram
- Collaborate with Teams: Work effectively with other marketing teams to ensure brand consistency across all channels
- Manage Paid Advertising: Manage paid advertising campaigns on Facebook and Instagram to expand audience reach and achieve specific goals
Education
Master of Business - Marketing
The University of Queensland
11.2018
Bachelor of International Trade and Economics -
Guangdong University of Technology
06.2016
Skills
- Client Communication and Relationship Building
- Tailored Upselling Proposals
- Project Coordination & Cross-functional Collaboration
- Client Support & Administration (Meeting Coordination, Inquiries)
- Key Marketing Metrics Tracking & Analysis
- Competitor Analysis and Market Research
- Campaign Performance Reporting and Optimisation
- Identifying Trends and Opportunities for Improvement
- Landing Page Creation & Optimisation (Instapage, WordPress)
- Conversion Optimisation Strategies
- A/B Testing & User Experience Enhancements
- Staff Leadership, Training, and Performance Evaluation
- Team Collaboration & Coordination
- Fostering Positive Work Environment
Client Engagement & Relationship Management:
Data Analysis & Performance Measurement:
Landing Page & Website Optimisation:
Leadership and Team Management:
Project Management:
- Digital Marketing Project Coordination
- Deadline Management and Task Prioritisation
- Customer Feedback Collection & Analysis
- Addressing Customer Issues and Concerns
- Creating Positive Customer Experiences
- Social Media Management (Facebook, LinkedIn, Instagram, Pinterest)
- Social Media Strategy Development & Execution
- Paid Advertising Management (Facebook, Instagram)
- Content Calendar Creation & Management
- Audience Research and Engagement
- SEO Optimisation for Website Traffic and Performance
- Content Creation & Curation (Social Media, Blogs, Website, Marketing Collateral)
- Proofreading & Editing (Digital Marketing Materials)
- High-Quality Content Production (Visual and Written)
- Copywriting for Marketing Campaigns
Customer Service & Satisfaction:
Marketing and Social Media Strategy:
Content Creation & Editing:
Competition
Idea Contributor, DEPARTMENT OF TRANSPORT AND MAIN ROADS IN QLD, My team and I created a road safety campaign, 'Norm and Nought,' to address the concerning issue of road fatalities and injuries. Our campaign challenged the public to envision a future where road trauma is a thing of the past. Our innovative approach was recognized, and our team's concept was selected to be developed into a commercial that will educate the public and help reduce road tolls in Queensland.
Timeline
Senior Marketing Specialist
Meow Media
07.2024 - Current
Executive Assistant to Director
Meow Media
10.2023 - 06.2024
Restaurant Owner & Manager
Yu And Lin Holdings
09.2022 - 06.2024
Marketing Specialist
Meow Media
01.2019 - 04.2022
Bachelor of International Trade and Economics -
Guangdong University of Technology
Master of Business - Marketing
The University of Queensland
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