Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Languages
Timeline
Generic

WEIBIN LI

Mosman,NSW

Summary

Master of Commerce student at the University of Sydney, seeking a graduate program or 12-week internship in Data Assurance to leverage data analysis and data management skills. Available to start ASAP.

Overview

4
4
years of professional experience

Work History

Project Manager

StarhopeMedia
03.2023 - Current
  • Managing public relations crises, safeguarding the brands reputation
  • Strategizing and implementing branding and marketing campaigns on Chinese socialmedia platforms
  • Assisted Australian high-net-worth individuals, such as Monika Tu (CEO of Black Diamondz) and Jennifer Du (CEO of Taste of Shanghai), in building their personal brands and empowering their companies through targeted marketing strategies and thought leadership on Chinese social media.
  • Utilized data-driven insights to develop content strategies that resonate with target audiences, strengthening the market position and credibility of their businesses.

Analyst Intern

Edgecademy
05.2023 - 07.2023
  • Conducted research on the secondary financial market and compiled daily reports on gold and currency pairs such as AUD/USD, focusing on fundamentals and data analysis.
  • Developed Python scripts to automate data collection and analysis for market research..

Marketing Data Analyst

Crown commerce real estate
Chatswood
02.2022 - 04.2023
  • Managed the company social media account
  • Utilized Python for analyzing and optimizing content strategy on Red-Book, leading to a 20% increase in user engagement.
  • Employed Python and Excel for analyzing sales metrics and social media KPIs to assess campaign performance and refine marketing strategies.
  • Generated concise reports summarizing buyers and sellers

Analyst Assistant

XiangCai Security
Haikou, CN
01.2021 - 03.2023
  • Conducted research on Chinese stock market trends and financial data
  • Analysed stock prices and industry performance to support investment
  • Supported investment teams in formulating strategies
  • Collaborated with teams, honing financial analysis skills and gaining practical insights

Marketing Manager

YIYANG E-Commerce
Haikou, CN
06.2021 - 12.2021
  • Monitored customer accounts to ensure timely payment of invoices and maintained accurate records of payments received.
  • Analysed sales metrics and provided reports to assess performance, offering insights to refine sales approaches and strategies.
  • Planned and engaged in offline events, including conferences and exhibitions, to elevate brand presence and establish connections with potential clients

Education

Master of Commerce - Data Analysis & Finance

University of Sydney
Sydney, NSW
11.2024

Bachelor of Engineering - Hydrology Engineering

Jilin University
ChangChun, CN
07.2021

Bachelor of Economics - Finance

Jilin University
ChangChun, CN
07.2021

Skills

  • Python & R
  • Data Analysis
  • Social media Marketing
  • Projecte Management

Affiliations

Project 1: Sustainable Energy and Environmental Impacts Analysis

  • Investigated energy consumption patterns, focusing on clean fuels and renewable energy
  • Examined CO2 and greenhouse gas emissions to identify regions needing policy interventions
  • Assessed electricity access disparities between rural and urban areas
  • Created visualizations and presented findings in a 5-minute video
  • Submitted Python code used for analysis and visualizations

Project 2: Sustainable Energy Indicators Analysis

  • Investigated the relationship between renewable energy adoption and economic indicators (GDP per capita, GDP growth)
  • Examined time lags and causality in the relationship
  • Compared relationships between renewable energy consumption, CO2 emissions, and economic factors across different regions
  • Analysed the impact of reliance on different energy sources (fossil fuels, nuclear, renewables)
  • Assessed the impact of significant global events on the relationship between renewable energy, carbon emissions, and economic growth.
  • Considered variations based on development levels and geographical locations.
  • Produced a 10-page report addressing key business questions.
  • Submitted Python code used for generating visualizations and analyses

Project 3: Prescriptive Analytics Assignment

  • Formulated a linear programming model to optimize investment in an index fund and a tech stock fund
  • Solved the model using Python to maximize returns while managing risk
  • Developed a plan to source grape juice from multiple vineyards and process it at different facilities
  • Minimized total costs considering transportation and processing capacities
  • Created an integer linear programming model to assign students to project teams
  • Ensured balance in academic performance, skill diversity, and international representation
  • Submitted a detailed report with solutions and Python code used for modeling and solving the problems

Accomplishments

Member Present
Australia Hainan Chamber of Commerce

Languages

Chinese (Mandarin)
Native/ Bilingual
English
Full Professional
Chinese (Cantonese)
Limited

Timeline

Analyst Intern

Edgecademy
05.2023 - 07.2023

Project Manager

StarhopeMedia
03.2023 - Current

Marketing Data Analyst

Crown commerce real estate
02.2022 - 04.2023

Marketing Manager

YIYANG E-Commerce
06.2021 - 12.2021

Analyst Assistant

XiangCai Security
01.2021 - 03.2023

Master of Commerce - Data Analysis & Finance

University of Sydney

Bachelor of Engineering - Hydrology Engineering

Jilin University

Bachelor of Economics - Finance

Jilin University

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