Weila Zhang
Sydney,NSW
Summary
Highly motivated and versatile media arts student with a diverse background in the entertainment and advertising industries. Equipped with comprehensive skills in video production, both pre and post, alongside a passion for still and moving images and their impactful role in visual communication. With a strong work ethic and a commitment to excellence, I am eager to leverage my skills and experiences in digital media to contribute to engaging visual storytelling and impactful marketing campaigns. Passionate about leveraging visual content to shape public perceptions and beliefs, I am dedicated to driving brand success through innovative and compelling creative solutions.
Overview
5
5
years of professional experience
Work History
Digital Marketing Intern (creation Focused)
Barclay Pearce Capital
06.2023 - Current
- Creating videos for social media channels, including ideation, storyboarding, filming, and editing.
- Designing engaging and visually appealing graphics for social media channels, websites, and other marketing materials.
- Manage social media channels to ensure publishing consistency in an effort to grow engagement & followership. Focus on building the company's and individual team members' presence & following on Linkedin.
- Working with all departments to ensure CRM database is updated with rich information.
- Collate regular insight reports across all marketing efforts utilising platforms such as Google Analytics, Search Console, MyBusiness, and Hubspot marketing & sales reporting.
Videographer and photographer
IfandWhen Social media Agency
05.2022 - 08.2022
- Executed videography and photography projects, ensuring high-quality footage and images that resonate with the target audience.
- Proficiently handled post-production editing, using industry-leading software to create polished and professional deliverables.
- Collaborated closely with cross-functional teams to develop engaging visual content that drives brand awareness and customer engagement.
- Attended client meetings, understanding their vision and preferences, and delivering tailored solutions that exceed expectations.
- Contributed valuable insights to strategist meetings, aligning visual content with broader marketing strategies for campaign success.
Videographer/ Visual
Ostar International Media Group
03.2019 - 06.2019
- Planned shoots, including number and types of Cameras, angles, and lighting requirements
- Designed and presented social media campaign ideas.
Digital Marketing Intern
Ostar International Media Group
01.2019 - 03.2019
- Managed administrative logistics of event planning, including contract signing, fee collection, event booking and event promotion offline and online
- Liaised with marketing and PR colleagues to promote special events in social calendars.
Education
Master of Digital Communication And Society - Media
University of Sydney
06.2023
Bachelor of Communication - Media arts and production
University of Sydney Technology
2021
Skills
- Microsoft Office
- Adobe（Premier Pro, Photoshop, InDesign, illustrator, Lightroom, After effects, Final Cut Pro X)
- Strategic Involvement
- Time Management
- Client Relationship Management
- Detail and excellent organizational skills
- Advertising and communication
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Korean
Elementary
Timeline
Digital Marketing Intern (creation Focused)
Barclay Pearce Capital
06.2023 - Current
Videographer and photographer
IfandWhen Social media Agency
05.2022 - 08.2022
Videographer/ Visual
Ostar International Media Group
03.2019 - 06.2019
Digital Marketing Intern
Ostar International Media Group
01.2019 - 03.2019
Master of Digital Communication And Society - Media
University of Sydney
Bachelor of Communication - Media arts and production
University of Sydney Technology
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