Weirui (Chris) Zhang

· Collaborated closely with the advertisement selling team and varies stakeholders to establish strong working relationships.

· Worked with cross-functional teams and stakeholders to gather detailed requirements from the advertisement selling team.

· Actively engaged with team members to facilitate internal discussions and prioritize their needs based on urgency and business impact.

· Ensured effective communication channels between the advertisement selling team and the business analysis team, streamlining the process of capturing and addressing the most critical requirements.

· Conducted analysis of the existing business process to identify key roles, steps, and data fields in the current business process.

· Collaborated with stakeholders to address current problems and optimize the process for enhanced efficiency and productivity.

· Evaluated the advertisement selling team's requirements in relation to the organization's current roadmap.

· Conducted thorough research to identify alternative functions or solutions that could meet the team's needs while aligning with the existing roadmap.

· Conducted an evaluation of requirements from the Customer Relationship Management (CRM) system roadmap and incorporated findings from extensive research.

· Developed a systematic approach to establish clear criteria for prioritisation with stakeholders.

· Conducted in-depth user research through interviews and surveys with operation specialists, to gather valuable insights into their daily working routines and processes.

· Utilized the gathered insights to drive the development of effective solutions that address critical needs and deliver tangible business benefits.

· Collaborated with stakeholders to ensure alignment between identified requirements and organizational objectives.

· Developed a comprehensive system roadmap, consisting of three milestones, in collaboration with stakeholders, effectively prioritizing features.

· Contributed to the development of a Minimum Viable Product (MVP) to allow for evaluation and feedback, ensuring alignment with stakeholder requirements and strategic objectives.

· Authored the product requirement document, employing various tools including Lo-Fi prototypes, flow charts, and data models (ER models) to effectively define requirements.

· Ensured comprehensive coverage of extreme, edge, and error cases by breaking down each feature into specific user stories with detailed acceptance criteria.

· Followed Agile methodologies on project management process, dividing it into sprints/releases and conducting daily standups to ensure effective communication and progress tracking.

· Utilized Jira as a project management tool to track and manage project progress across distributed development teams in China and the US.

· Proactively refined user stories from sprint refinement workshops, incorporating feedback and ensuring their alignment with evolving project requirements.

· Identified and addressed dependencies, barriers, and risks throughout the project lifecycle, facilitating smooth execution and minimizing potential disruptions.

· Conducted User Acceptance Testing, ensuring thorough evaluation of system functionality, and identifying and reporting any function-related bugs.

· Facilitated sprint reviews and showcase, actively involving stakeholders to gather valuable feedback and insights, incorporating feedback into iterative improvements, promoting continuous enhancement of the system and maximizing stakeholder satisfaction.