Wendy Jeffery

LED and solar lighting solutions for Mining

Promoted to Business Manager from marketing contract role, after identifying and implementing marketing and sales strategies, re-organisation of team, implementing systems and efficiencies that turned around the business performance rapidly.

• General leadership of the Earthtrack operation across all business functions, reporting to the Board.
• Strategy development and implementation to achieve three-fold growth in revenue and significantly improved net profit.
• Strategic restructuring of the team that has grown from 12 to more than 30.
• Implemented a change in product and market segment focus, which changed from direct to wholesale model, as well as new revenue streams. Negotiated rebate deals with Blackwoods (Wesfarmers), MMEM and servicing contracts with Fortescue.
• Introduced new systems including a digital transformation - financial, sales, inventory, as well as quality ISO 9001:2015 accreditation.
• Budget planning and management.

Industrial, Oil & Gas, Mining – Global Product Manufacturer (Contract)

Working with the Directors, achieved a complete corporate branding and marketing message refresh to broaden market sectors from industrial to commercial and domestic markets.

• Introduced the global trend toward “IoT” as a major opportunity for growth.
• Launched a new product option in Australia and North America, and new commercial products in Australia

Small business - metal fabrication, artwork & contracting (Perth)

Built a family business to generate income in excess of $250,000 per annum to enable time with small children.

• Established the business back in Perth WA from Sydney NSW.
• Developed a referral network of architects, builders and trades to generate a solid referral business for artistic ironwork, and a gallery distribution network across WA
• Implemented services for effective running of the operations for the fabricator/owner
• Also undertook various strategic marketing contracts for organisations such as Australian Window Association, AusIndustry (Customer Service Manager for major grant programs), City of Stirling and small start ups.

Global Manufacturer

Managed a team of 15 sales reps, and major builder accounts, as well as facilitated substantial change projects to improve customer retention and satisfaction. The challenge was in delivering product in a overheated market, lack of systems, poor strategy and inconsistent resourcing. Due to the progress demonstrated in a short time, was offered the WA State Manager position but declined for family reasons.

• Succession planning to reinvigorate and strengthen the sales team resulted in 3 new reps joining the team to service customers and replace retiring reps (50% were over 60).
• Worked with the State Manager to rebuild relationships with national accounts, re-negotiate to ensure profitable, improve procedures and upgrade customer service systems, implement training and tracking. This improved DIFOT to 80+% and customer satisfaction.
• A considerable turnaround was achieved in the profitability of the State branch, in consultation with the National Leadership team of Jeld-Wen.

Global Timber Supplier / National Re-seller

I was approached to join Pine Solutions as their National Marketing Manager at a time of unprecented change for the timber industry (construction grading standards, competition, environmental pressure).

• Managed pricing, major standards changes in the timber industry and major retailer promotions with Bunnings, Danks Group, Hardwarehouse (now Bunnings) and Home Hardware with a marketing and sales team.
• Participated in national strategic planning workshops with the Weyerhauser (Mill production), to change timber configurations based on changing consumer preferences.
• Joined the Timber Association board with the big four national timber companies to manage strategic planning and communicatin of new standards.
• Conference speaker at 2007 FrameBuild, 2006.

National Window & Door Manufacturer

Started with this company as Marketing Coordinator (maternity contract), and was employed after successfully managing the turnaround of the NSW branch as a special project within 6 months. Then developed and implemented a national strategic marketing plan that set the direction of the brand and product positioning for the long term.

• Worked with the GM NSW branch to achieve improvement in Delivery in Full/On Time from 45% to 80+%, with cost savings of $1m and profit improvements of 16% in first year and 21% in second year.
• Implemented as a work improvement challenge throught the operation with factory staff and supervisors.
• Managed strategic marketing planning and implementation, as well as operational improvement projects.
• Worked with the R&D team to introduce voice of customer input and testing. Prioritised projects to create a rollout program condensed to 6 months.
• Bradnam’s gained a market leadership position due to a specifiers program, assisting with selection of windows to achieve 6 star energy efficiency ratings (BASIX in NSW). Achieved an award for this innovation and market leadership.
• Provided marketing and economic forecasting presentations to National Bradnams Licensee Conferences. Board member of AWA.

Professional Services

As part of the Corporate Finance team, role was to develop, plan and implement major service or thought leadership services, including media promotions (achieved well over $1m per annum in PR value). Implemented a EDM to customers which was very innovative for its time. Was successful with developing major tenders and bids for large contracts.

IT Consulting (Perth)

First role out of university, assisted this consultancy to establish their credibility and win major contracts ($100k+) within the WA Government based on this success.