Wenhao Mu
Dickson,ACT
Summary
Skilled in sales and customer relationship management, with background in marketing environments. Possess strong communication, negotiation, and strategic planning skills critical for success in sales roles. Demonstrated ability to increase customer satisfaction and loyalty through effective sales tactics and service excellence. Contributed to significant growth in client base and revenue in previous positions by identifying new opportunities and optimizing sales processes.
Overview
10
10
years of professional experience
Work History
Business Development Specialist
Hungry Panda Pty Ltd
Canberra, ACT
12.2022 - Current
- Created presentations for prospective clients that showcased company capabilities and expertise.
- I listened to customer needs to identify and recommend services.
- Developed relationships with potential clients to gain momentum for account development opportunities.
- Partnered with team members in other business functions to establish possible solutions.
- Coordinated with product development teams to inform them of customer needs, and potential product improvements.
- Developed and implemented business development strategies to increase market share.
- Assisted in the negotiation of contracts and agreements with clients and partners.
Marketing Specialist
EASI Pty Ltd
Melbourne, VIC
10.2018 - 12.2021
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Created marketing communication content for online and offline.
- Collaborated with sales teams to align marketing strategies with sales objectives.
- Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
Brand Marketing Specialist
BSH Home Appliances
Nanjing, Jiangsu
08.2015 - 08.2018
- Conducted market research to identify target audiences and develop effective positioning strategies.
- Developed presentations for key stakeholders on the effectiveness of brand marketing efforts.
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
- Organized focus groups, interviews with customers, prospects in order to gain insights into their perceptions of the brand.
- Designed creative assets including logos, brochures, ads, packaging designs.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Tracked communications strategies, advertising campaigns and marketing approaches to measure successes and failures.
Education
Bachelor of Science - Product Design And Manufacturing
The University of Nottingham
Ningbo07-2015
Skills
- Client relationship management
- Negotiation skills
- Sales strategy alignment
- Project management
- Content creation
- Presentation design
- Product launches
- Agency management
Timeline
Business Development Specialist
Hungry Panda Pty Ltd
12.2022 - Current
Marketing Specialist
EASI Pty Ltd
10.2018 - 12.2021
Brand Marketing Specialist
BSH Home Appliances
08.2015 - 08.2018
Bachelor of Science - Product Design And Manufacturing
The University of Nottingham
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