Wenlu Zhang

(Internet Company with Over 21 Million Platform Users)

• Led selection and execution of 12 distinct online campaigns over 16 weeks, aligning with team goals, market trends, and user needs.
• Designed and executed engaging event formats, orchestrated resource allocation, and produced compelling promotional materials.
• Analyzed weekly platform metrics, showcasing consistent 6000+ user engagement and a remarkable 10%+ growth rate.

(Listed on US Stock Exchange)

• Produced 80+ customized articles on trending international student topics, meeting user demands and demonstrating effective communication skills. Generated 70+ valuable clients through strategic content, enhancing company outreach during the internship.
• Established social media lead generation account, amassing 200+ followers , over 600 interactions , and individual article views exceeding 10,000.
• Led recruitment of 30+ campus ambassadors, facilitated creation of 10+ 100-member WeChat groups, and enhanced community engagement by addressing user pain points.

(An accommodation sharing platform that covers 300+ cities)

• Managed and created content for company social media outlets. Achieved over 10,000 views and 800+ interactions in one post.
• Systematically studied operational concepts and gained insights into various operational categories.
• Engaged in content creation including copywriting and video production.