Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Wenyi Xu

Sydney

Summary

9 years of experience in accounting roles. Skilled in account reconciliation, report drafting and collections. Industrious and meticulous with strong history of integrity and reliability.


Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.

Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Prepared to leverage 5 years of marketing experience to take on dynamic new role at industry.


Dynamic Social Media Marketer experienced in online marketing and strategic content planning. Over 5 years of marketing expertise through social media platforms. Proven history of developing impactful marketing plans driving new traffic to websites.

Overview

12
12
years of professional experience

Work History

Accountant Officer

Concisus Legal
10.2023 - Current
  • Handled day-to-day accounting processes to drive financial accuracy.
  • Documented cash, credit, fixed assets, accrued expenses, and line of credit transactions.
  • Reconciled accounts and reviewed expense data, net worth, and assets.
  • Gathered financial information, prepared documents, and closed books.
  • Completed daily cash functions like account tracking, payroll and wage allocations, budgeting, donating, and cash, and banking reconciliations.
  • Maintained up-to-date knowledge on professional accounting standards to manage financial recordkeeping.
  • Assisted in reducing outstanding accounts receivable balances by diligently following up on overdue invoices.

Marketing Specialist

Dream Sky Road Holding Pty Ltd
01.2020 - 07.2023
  • Identified appropriate marketing channels and target customers for campaigns.
  • Led brainstorming sessions with team members for generating fresh ideas while maintaining a cohesive brand voice.
  • Implemented A/B testing methods to refine messaging, design elements, and distribution channels for maximum impact.
  • Analyzed performance metrics to identify opportunities for content optimization and increased reach.
  • Managed digital asset libraries and delivered to team members promptly upon request.
  • Managed external agency relationships, ensuring timely delivery of high-quality content assets.
  • Developed email marketing campaigns that drove customer engagement and lead generation efforts.
  • Established relationships with key influencers in the industry to increase brand credibility through guest posting opportunities or collaborations on projects.
  • Created visually appealing infographics that effectively communicated complex ideas and concepts.
  • Refined target personas by conducting market research analysis, ensuring tailored messaging across all communication platforms.
  • Developed a comprehensive editorial calendar to streamline content creation and publication processes.
  • Worked with vendors and developed digital assets in line with branding and best practices.
  • Monitored digital marketing trends and adapted strategies accordingly for enhanced results.
  • Created customized marketing materials to increase product awareness.
  • Tracked key performance indicators to measure success of campaigns.
  • Developed questionnaires and facilitated focus group discussions.
  • Created and distributed surveys for data collection and analysis.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.

Accounting Assistant

Zhejiang Xiongfeng Packaging Co., Ltd
11.2016 - 03.2023
  • Processed payments and documents such as invoices, journal vouchers, employee reimbursements, and statements.
  • Applied proper codes to invoices, files, and receipts to keep records organized and easily searchable.
  • Used accounting software to prepare weekly and monthly financial reports.
  • Maintained clean and organized files by keeping accounts payable records up-to-date.
  • Checked general ledger entries to increase accuracy, prevent significant errors and identify adjustments.
  • Managed high-volume invoice processing tasks while consistently meeting tight deadlines for vendor payments.
  • Maintained strict confidentiality of sensitive financial data, protecting company integrity and privacy rights of individuals involved.
  • Reduced errors in account reconciliation through meticulous attention to detail and thorough review of transactions.
  • Completed financial reports, providing insight into performance, operations, and cash flow.
  • Analyzed financial discrepancies and provided solutions for accurate financial records.

Marketing Intern

Sino-AUS Media Group Pty Ltd
09.2018 - 02.2019
  • Assisted in creating written, video, and image content for marketing channels.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Scheduled social media postings to advertise products and generate site traffic.
  • Collaborated with team members to help expand marketing channels.
  • Wrote copy for social media posts, promotional emails, and other marketing collateral.

Product Retailer, Network Marketing

Trust Mart
03.2017 - 12.2018
  • Delivered consistent revenue growth by staying informed on market trends and adjusting pricing strategies accordingly.
  • Developed comprehensive budgeting plans for marketing initiatives while carefully managing expenditure against forecasted returns.
  • Achieved top-ranking revenue growth by identifying new product opportunities and launching successful promotional campaigns.
  • Optimized supply chain management to ensure timely delivery of products while minimizing logistical costs.
  • Expanded market presence with targeted networking initiatives, establishing strategic partnerships for mutual business growth.
  • Increased product sales by developing and implementing effective marketing strategies.
  • Maximized customer retention rates by implementing loyalty programs and personalized incentives to encourage repeat business.

Receptionist

K1 Karaoke Lounge
04.2012 - 07.2016
  • Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
  • Confirmed appointments, communicated with clients, and updated client records.
  • Answered phone promptly and directed incoming calls to correct offices.
  • Organized, maintained and updated information in computer database.
  • Monitored and screened visitors to verify accessibility to inter.
  • Balanced employee availability, customer schedules, and maximum load levels when scheduling appointments.
  • Kept reception area clean and neat to give visitors positive first impression.

Accounting Intern

Zhejiang Xiongfeng Packaging Co., Ltd
03.2015 - 02.2016
  • Assisted with month-end closing and reporting duties.
  • Gained hands-on experience with various accounting software programs such as QuickBooks, Excel, and Sage, enhancing overall efficiency in daily tasks.
  • Compiled monthly journal entries into general ledger system.
  • Demonstrated strong attention to detail when reviewing financial statements for errors or inconsistencies before submission to managementclients.
  • Assisted with annual audits, gathering required documentation and responding promptly to auditor inquiries.
  • Assisted in streamlining financial processes for improved efficiency through automation implementation.
  • Developed strong client relationships through effective communication, timely responses, and professional demeanor.
  • Gained knowledge of accounting principles and standards and general business practices to evaluate financial data and transactions.
  • Analyzed and verified employee expense reports for accuracy.

Sales Promoter

Civic Hotel Sydney
08.2013 - 04.2015
  • Provided coupons, product samples and informational brochures to customers.
  • Boosted sales performance through effective communication of promotional offers and persuasive selling techniques.
  • Created and perfected various pitch promotions to attract customers toward products.
  • Requested contact information from potential customers to provide additional information.
  • Mastered management system to efficiently process sales orders and maintain customer relationships.
  • Identified product features to promote in ad campaign.

Education

High School Diploma -

Willoughby Girls High School
Willoughby, NSW

Bachelor of Commerce - Accounting And Marketing

Macquarie University
Sydney, NSW
12.2016

Skills

  • Accounts Receivable
  • Bank Reconciliations
  • Accounts Payable
  • Payroll Processing
  • Brand Storytelling
  • Content Strategy Development
  • Influencer Marketing
  • Event Promotion
  • Multimedia Content Creation
  • Google Analytics
  • Competitive Analysis
  • Team Leadership
  • Decision-Making
  • Relationship Building
  • Client Relationship Management
  • Analytical Thinking
  • Data Collection
  • Strategic Planning
  • Customer Complaint Resolution
  • Digital Media
  • Marketing Analytics
  • Marketing Strategies
  • Public and Media Relations
  • Campaign Management
  • Database Management
  • Brand Promotion
  • Brand Development
  • Content Marketing
  • Social Media Best Practices
  • Pricing Structures
  • Channel Marketing
  • Media Kit Creation
  • Expert in digital platform
  • Customer Service
  • Social media knowledge
  • Cultural Awareness
  • Content Management
  • Microsoft Office
  • Branding
  • Marketing strategy
  • Market Analysis
  • Advertising Campaign Assessment

Languages

English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Limited Working

Timeline

Accountant Officer

Concisus Legal
10.2023 - Current

Marketing Specialist

Dream Sky Road Holding Pty Ltd
01.2020 - 07.2023

Marketing Intern

Sino-AUS Media Group Pty Ltd
09.2018 - 02.2019

Product Retailer, Network Marketing

Trust Mart
03.2017 - 12.2018

Accounting Assistant

Zhejiang Xiongfeng Packaging Co., Ltd
11.2016 - 03.2023

Accounting Intern

Zhejiang Xiongfeng Packaging Co., Ltd
03.2015 - 02.2016

Sales Promoter

Civic Hotel Sydney
08.2013 - 04.2015

Receptionist

K1 Karaoke Lounge
04.2012 - 07.2016

High School Diploma -

Willoughby Girls High School

Bachelor of Commerce - Accounting And Marketing

Macquarie University

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Wenyi Xu