Whitney Hawthorn

Senior Producer on 2 projects for Google and a fully integrated campaign for Afterpay.

The Google project was a collaboration with the AFL and the Australian Open.

Executive producer on an 8-episode branded television series funded by CommBank.

A lifestyle program shown on TEN Network which provided substantial social content for the bank throughout the year.

Working closely with the CommBank Marketing dept and NETWORK 10, I navigated the delicate balance of an entertaining lifestyle program and product placement.

My responsibilities included working within the constraints of a financial institution, negotiating and managing celebrity talent and negotiations/contracts, working closely with the approval process of the Network, and making real people with real stories feel comfortable.

Senior Producer on National Campaign for Headspace. Working closely with client and Government stakeholders to provide a bespoke campaign for individual markets.

Senior Producer on 2023/24 Paspaley Campaign. Working across all channels and filming in extremely remote parts of Western Australia, I collaborated with First Nation's contacts to access unique areas for a major film/social and stills campaign.

• Continuing to expand production offering while being part of the leadership team. Instrumental in resourcing and general agency operations as well as liaising with Global team
• Solidifying client relationships and overseeing/producing all productions for Google, Paspaley, Kraft, Lion, My Deal, Amaysim,Ilume, Hydralyte to name a few. While hands on packaging content productions.
• Supporting and empowering my direct team.

• Helped establish Sydney office while producing across all channels for their clients Google, eBay, Paspaley, Sea Shepherd, OPTUS, UBER EATS, AFTRS and Dropbox
• Supported Singapore office and created a content production unit in Sydney.

• Senior Content Producer on clients such as Telstra, Samsung and Google, working on their integrated campaigns covering OOH, Outdoor, Rich media, Radio, TV, Digital and 360’ executions
• Packaging content projects

• Support for Head of Production and senior producer for clients such as Telstra, MLA, IGA,U-Bank and Sydney University

• Set up a successful internal production facility with a staff of 7.Responsible for the profitability and internal running of this division and accountable to the CFO and CEO
• Engaging with clients directly to produce high quality content for a variety of channels
• Developed and trained a number of long term staff and changed the way production was executed as social media commanded a more nimble approach.
• Serviced the ENERO group of companies as well as direct clients.

• Senior Producer at BMF, The Monkeys, ,303, Frontier Media and BWM
• Clients included Lion, MLA, various Government products, Dairy Farmers, Pac Brands, News Limited, Ferrero, Paramlat, The Smith Family, Goodman Fielder, P&0 to name a few.

• Produced for a variety of directors including Hamish Rothwell, Mark Joffe and Matt Palmer
• Clients included Ikea and St George Bank

• Produced major television campaigns for JWT ,Leo Burnett and 360 Partnership.

• Heading up a staff of 8
• Client’s included multinationals such as Kellogg, P&G, Cathay Pacific, United Airlines and Woolworths.

• Responsible for the quick turnaround promos for the News and Current Affairs departments.