Will Charters-Reid
Gold Coast
Summary
A dynamic and results-driven business leader with over five years of entrepreneurial experience, specialising in business development, operational management, logistics, and customer service excellence. As CEO of London Gazebo Hire, I successfully built the company into the leading gazebo hire service in Greater London, securing high-profile contracts and managing large-scale events. Adept at team leadership, strategic planning, and high-stakes client negotiations, I thrive in fast-paced environments that require creative problem-solving and hands-on execution.
Overview
11
11
years of professional experience
Work History
Chief Executive Officer
London Gazebo Hire
03.2020 - Current
- Developed London Gazebo Hire into the #1 ranked gazebo hire service in Greater London (Google Metrics Data), with a projected annual turnover exceeding $600,000
- Managed multiple teams across different locations, ensuring seamless operations, staff coordination, and consistent service delivery
- Oversaw logistics for large-scale events, coordinating the transportation, setup, and dismantling of structures for festivals, corporate events, weddings, and sporting events
- Secured and managed contracts with high-profile clients including the Premier League, BBC, NHS, and leading corporate brands, demonstrating strong client negotiation and sales skills
- Led sales strategy, working directly with clients to understand their needs and provide tailored solutions, resulting in a high rate of repeat business
- Executed targeted marketing campaigns to expand brand visibility, including Google Ads, social media, and email campaigns
- Developed and implemented streamlined logistics processes, ensuring the timely delivery and setup of equipment for high-pressure event deadlines
- Recruited, trained, and managed a diverse team of site managers, drivers, setup crews, and administrative staff, fostering a high-performance culture
- Established foundational processes for business operations.
- Streamlined operations for improved efficiency, reducing overall costs, and increasing profitability.
Owner
Roots Bar London
London
08.2019 - 02.2022
- Managed all operational aspects of the business, including staff recruitment, supplier negotiations, and financial oversight
- Implemented strategic marketing and event planning, leading to increased customer retention and revenue growth
- Led a high-energy hospitality team, ensuring seamless day-to-day operations and exceptional customer experiences
- Gained in-depth experience in venue management, licensing regulations, and customer service best practices
Chef
Black Swan Inn
01.2014 - 01.2016
- Worked in a high-pressure kitchen environment, mastering time management, multitasking, and quality control
- Developed strong organisational and leadership skills, directly applicable to business operations and team management
Education
Bachelor of Arts - Consumer Behaviour & Marketing
University of Reading
01.2017
Skills
- Business Development & Growth Strategy
- Logistics & Supply Chain Management
- Client Negotiation & B2B Sales
- Financial Planning & Budget Management
- Team Leadership & Staff Training (Including Hiring)
- Google Ads Campaigns (PPC and SEO Optimisation)
- Executive leadership
- Risk management
- Staff management
- Business planning
Additional Information
Recently relocated to Australia from the UK, eager to bring extensive business expertise to a new challenge within an established organisation., Full Driving Licence with Utility Vehicle, available for work-related travel.
Timeline
Chief Executive Officer
London Gazebo Hire
03.2020 - Current
Owner
Roots Bar London
08.2019 - 02.2022
Chef
Black Swan Inn
01.2014 - 01.2016
Bachelor of Arts - Consumer Behaviour & Marketing
University of Reading