William Dalton
Freshwater,NSW
Summary
Results-driven media professional with 3 years at Southern Cross Austereo, partnering with major agencies including Zenith, Initiative, IPG, Hearts & Science, Iprospect, and Essencemediacom. Experienced in managing national radio and digital campaigns valued up to $1M, with proven success in scheduling, execution, and performance tracking. Recognised for doubling forecasted revenue through client-first service, innovative campaign solutions, and strong agency relationships. Awarded Coordinator of the Quarter and entrusted with training new staff, reflecting leadership potential and organisational excellence. Now seeking to leverage media sales expertise, campaign delivery skills, and agency knowledge to excel as an Agency Buyer.
Overview
7
7
years of professional experience
Work History
Sales Coordinator
Southern Cross Austereo (SCA)
09.2022 - Current
- Partnered with major media agencies (Zenith, Initiative, IPG, Hearts & Science, Iprospect, Essencemediacom) to deliver effective campaign solutions.
- Created and signed off client schedules, ensuring accuracy and smooth campaign delivery.
- Coordinated and managed campaigns up to $1M, maintaining high standards of execution and client satisfaction.
- - Drove revenue growth, doubling forecasted results by introducing fresh ideas, proactive client servicing, and contributing to new business wins.
- Presented campaign updates and 101s directly to clients, building strong communication and trust.
- Trained and mentored new coordinators, supporting team development and knowledge transfer.
- Recognition: Awarded Coordinator of the Quarter for exceptional organisation, accuracy, and collaborative approach.
Bartender
The Gladstone Hotel (and other venues)
01.2019 - 01.2022
- Managed responsible service of alcohol and gaming.
- Supported venue operations and trained new staff.
Education
Diploma - Creative Design
Bond University
01.2022
High School Diploma - undefined
St Joseph’s College Hunters Hill
01.2019
Skills
- Campaign scheduling & execution
- Agency & client relationship management
- Revenue growth & new business support
- Media systems: Salesforce, Excel, Domo, Outlook
- Presentation & communication
- Organisation & attention to detail
- Customer communication
- Data entry
- Goals and performance
- Strong enthusiasm
- Exceptional leader
- Sales reporting
Accomplishments
- Successfully managed multiple national campaigns, ensuring flawless execution and delivery.
- Personally signed off campaigns valued up to $100k, maintaining accuracy and client satisfaction.
- Doubled forecasted client revenue through innovation and service.
- Awarded Coordinator of the Quarter in recognition of organisational excellence.
- Trained and supported new staff, becoming a go-to resource within the team.
Timeline
Sales Coordinator
Southern Cross Austereo (SCA)
09.2022 - Current
Bartender
The Gladstone Hotel (and other venues)
01.2019 - 01.2022
High School Diploma - undefined
St Joseph’s College Hunters Hill
Diploma - Creative Design
Bond University
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