William Marshall
Morningside,QLD
Summary
Experienced Licensing / Brand Manager skilled in negotiating with global licensor's, managing in-house brands like Goat Crew and American Thrift, and driving product growth. Strong focus on team leadership, brand strategy, and maximizing revenue opportunities. Known for building strong relationships with brands like Microsoft, Warner Bros., Disney, UFC, and WWE, and securing Direct-to-Retail (DTR) deals. Adept at collaborating with cross-functional teams, analyzing market trends, and ensuring the timely activation of high-impact campaigns. Dependable and results-oriented in dynamic, fast-paced environments.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Licensing and Pintable's Buyer
Culture Kings
10.2023 - Current
- Manage 70+ licensed properties, overseeing the end-to-end licensing process from negotiation to execution, ensuring alignment with brand guidelines and market demand.
- Lead a team of 7 in the management of in-house licensed brands such as Goat Crew and American Thrift, overseeing their growth and strategic development to maximize revenue opportunities and ensure brand integrity across multiple channels.
- Act as the key liaison between Culture Kings and major licensors like Microsoft, Warner Bros., Disney, UFC, WWE, and others, nurturing relationships, negotiating deals, and facilitating the smooth execution of campaigns.
- Lead the acquisition of new Direct-to-Retail (DTR) partnerships, identifying and negotiating new opportunities to expand Culture Kings' brand portfolio and market presence.
- Collaborate closely with the marketing team to amplify campaigns and drive cross-functional alignment, ensuring effective activation of licensed products and maximizing impact with key partners.
- Analyze market trends, consumer insights, and competitor activity to ensure Culture Kings stays ahead of the curve in a competitive licensing environment.
Brand Manager
CULTURE KINGS
02.2023 - 11.2023
- Led brand strategy and development for Goat Crew and American Thrift, managing product production and marketing curation to elevate the brand image and ensure consistent alignment with target audience preferences.
- Managed a team of 3 in overseeing the end-to-end production process, from concept creation to product delivery, ensuring high-quality standards and timely launches that resonated with consumers.
- Worked closely with major licensors such as Warner Bros., Disney, UFC, and WWE to develop and launch exclusive co-branded products, ensuring all brand guidelines and licensing terms were adhered to while maximizing market impact.
- Developed and executed marketing strategies to ensure brand visibility and engagement, utilizing a variety of platforms including social media, influencer marketing, and e-commerce to reach target audiences.
- Collaborated with cross-functional teams to create cohesive campaigns and product launches that effectively portrayed the brands in the best light, reinforcing the brand’s identity and core values.
- Worked towards brand budgets, ensuring alignment with financial goals and resource allocation to optimize brand performance across production and marketing activities.
- Managed brand positioning and storytelling, aligning product releases with market trends, consumer behavior, and brand goals to strengthen brand equity and drive sales growth.
- Conducted market analysis and competitor research to refine brand strategies and ensure Goat Crew and American Thrift stayed ahead of trends in a competitive marketplace.
Marketing Coordinator
Culture Kings
07.2021 - 02.2023
- Managed and executed multi-channel marketing strategies across Social, Influencer, E-commerce, Paid Media, and Brand Marketing for Loiter, Goat Crew, and American Thrift brands.
- Scaled brand presence by growing Loiter’s Instagram from 2,000 to 20,000 followers, Goat Crew from 30,000 to 100,000, and American Thrift from 3,000 to 10,000, driving engagement and community building.
- Awarded the 2023 Marketing Award for Marketing Disruption, recognizing innovative and high-impact brand campaigns.
- Developed and implemented targeted campaigns to drive brand awareness, engagement, and sales within Culture Kings' core audience.
- Led marketing campaigns in collaboration with global brands including Disney, Warner Bros, UFC and many more by aligning licensed products with Culture Kings’ audience and retail strategy.
- Optimized marketing budgets to align with company-wide objectives, ensuring maximum ROI across all marketing efforts.
- Collaborated with cross-functional teams, including design, merchandising, and sales, to deliver cohesive brand messaging and product launches.
- Analyzed campaign performance, consumer insights, and market trends to refine strategies and improve effectiveness.
Marketing Intern
Afterpay Touch Group
05.2021 - Current
- Provided administrative support to senior staff, including creating proposals and organising documentation.
- Prepared reports detailing project updates, performance information and ongoing trends.
- Supported marketing executives with marketing tasks, consistently taking initiative to increase productivity and knowledge.
Galkal Research Agency, VIC
09.2017 - 09.2018
- Experienced the workings of a research marketer, learning pivotal skills in the marketing sector.
- Worked in a team to complete a in sync marketing project.
- Learnt from industry professionals what it takes to be a good worker and a manageable team member.
Dutch Media Albury - Albury
03.2017 - 03.2017
- Experienced the daily workings of a marketing and advertising agency.
- Dealt with clients and worked with them to achieve their goals.
- Experienced a high-pressure working environment, with strict guidelines and goals having to be achieved.
Private Contractor
Container Solutions
M & M Containers, QLD
09.2016 - 01.2019
- Contractor for a Labouring company specialising in Shipping Container Solutions, developing great leadership skills and work ethic.
- Developed the necessary skills to manage both employees and clients needs.
- Was able to maintain good problem-solving skills in an industry that can sometimes be unpredictable.
- Contributed to contract negotiations with clients, providing me with sound negotiation skills.
Customer Service
Gambaro’s Seafood Restaurant
03.2016 - 07.2016
- Assisted with all aspects of Bar Work including customer service, cash handling and cleaning.
- Demonstrated great customer service skills working in one of Brisbane’s leading seafood restaurants.
- Contributed as a team player and assisting other team members as required during busy shift periods.
- Ensured my work space remained clean and tidy and worked within WHS procedures to ensure a safe work environment.
- Answered customer queries in a friendly and professional manner to ensure a positive restaurant experience.
Cricket Coach
ANGLICAN CHURCH GRAMMAR SCHOOL
11.2015 - 04.2016
- Coached the Churchie 8C’s and worked to gain the trust of the team through great communication skills and an ability to motivate team players at all skill levels.
- Encouraged team participation from all members while analysing individual player coaching needs and organising training to encourage player growth.
- Developed cricket and general fitness training exercises and worked to develop an encouraging and motivated team in supporting each other.
- Worked within Churchie guidelines and ensured all team players acted as a positive representative of the school in competition matches.
Information Technology Assistant
ANGLICAN CHURCH GRAMMAR SCHOOL, QLD
12.2015 - 12.2015
- Selected for a short term project to set up the new IT stock around the school e.g.
- Computers and Laptops.
- Cleaned old stock to be delivered back to the hiring company (DELL).
- Gained experience working within a technical department and good team work skills to assist in tasks as requested.
- Demonstrated a good work ethic to assist in a wide range of areas and undertake both technical and manual labour tasks.
Education
Bachelor - Business Management & Marketing
QUT
Brisbane, QLD08.2021
12 Certificate - undefined
Anglican Church Grammar School
Brisbane, QLD2015
Skills
- Excel
- Adobe creative cloud
- Social media marketing
- Content creation
- Forecasting
- Licensing & Contract Negotiation
- Partner Relationship Management
- Operations & Supply Chain Coordination
- Compliance & Legal Understanding
Accomplishments
- Led Culture Kings to secure the Best Softlines Partner Award from Warner Bros. (2024) for Direct-to-Retail (DTR) partnerships, recognizing excellence in licensed product execution.
- Led product and brand development efforts that resulted in winning Best Product Development Award from Disney (2024) for DTR partnerships, highlighting innovation and operational excellence.
- Achieved record-breaking sales in Culture Kings' licensing program for consecutive years, driving sustained revenue growth and strengthening brand partnerships.
Certification
RSA
Drivers Licence
Forklift Licence
Timeline
Licensing and Pintable's Buyer
Culture Kings
10.2023 - Current
Brand Manager
CULTURE KINGS
02.2023 - 11.2023
Marketing Coordinator
Culture Kings
07.2021 - 02.2023
Marketing Intern
Afterpay Touch Group
05.2021 - Current
Galkal Research Agency, VIC
09.2017 - 09.2018
Dutch Media Albury - Albury
03.2017 - 03.2017
Private Contractor
Container Solutions
M & M Containers, QLD
09.2016 - 01.2019
Customer Service
Gambaro’s Seafood Restaurant
03.2016 - 07.2016
Information Technology Assistant
ANGLICAN CHURCH GRAMMAR SCHOOL, QLD
12.2015 - 12.2015
Cricket Coach
ANGLICAN CHURCH GRAMMAR SCHOOL
11.2015 - 04.2016
12 Certificate - undefined
Anglican Church Grammar School
Bachelor - Business Management & Marketing
QUT
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