William Erney Vargas

• Prepared marketing campaign budgets with finance personnel.
• Collaborated with other teams such as sales, web development, creative.
• Delivered marketing strategy updates to upper-level management.
• Worked closely with team members to achieve project milestones within set deadlines.
• Prepared documentation, reports, and logs to identify and manage sales metrics and support process driven activities.
• Analyzed large datasets to address strategic and operational business questions.
• Managed diverse projects for data capture, storage and forecast analysis.
• Utilized business intelligence software (e.g., Salesforce Analytics Cloud, Zoho Analytics, Power BI) to help the company make data-driven decisions.

Customer loyalty:

• Implemented customer loyalty programs called 'Mi Premio' that increased repeat business (B2B).
• Implemented customer loyalty programs called 'Huespedes Verdes' that increased repeat business (B2C).

CRM System:

• Conducted market research to identify consumer trends and preferences.
• Updated databases with customer information collected from various sources.
• Provided training and support for team members on how to use the CRM system effectively.
• Assisted in setting up automated processes within the CRM system to improve customer experience.
• Established and maintained CRM databases, ensuring data accuracy and compliance.
• Streamlined customer onboarding processes to improve first impressions and long-term satisfaction.
• Utilized CRM software (e.g., Salesforce CRM, Zoho CRM,).

Email Marketing:

• Analyzed data from email campaigns to measure success rate against goals.
• Researched industry trends in order to increase open rates and click-throughs.
• Created, tested, and optimized emails for various target audiences.
• Monitored email performance metrics and delivered detailed reports on a regular basis.
• Generated new ideas for email content and strategies.
• Ensured compliance with CAN-SPAM regulations when designing emails.
• Coordinated with design team to create visually appealing emails.
• Performed A and B testing on subject lines, content, calls-to-action. to maximize engagement rate.
• Utilized Email Marketing Software (e.g., Salesforce Campaigns, Zoho Campaigns, HobSpot and Mailchimp).

Social Media:

• Coordinated with the marketing team to ensure social media strategies aligned with overall marketing and business objectives.
• Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
• Kept tabs on what competitors were posting on social media channels through dedicated research skills.
• Analyzed market data to determine ways to reach target audience or intended segments.
• Implemented SEO best practices in social media content to improve visibility and drive website traffic.
• Tracked and analyzed social media and online marketing initiatives.
• Monitored social media trends and leveraged insights to optimize content strategy and improve audience engagement.
• Coordinated with developers to optimize web site architecture, server configuration or page construction for search engine consumption and optimal visibility.
• Utilized social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite) to schedule posts, track engagement, and analyze performance.

• Explored different ways of representing complex relationships between entities within a dataset using network diagrams or maps.
• Conducted research on new technologies related to Big Data processing and analytics.
• Distilled data to devise solutions related to budgeting, and marketing decisions.
• Used statistical software to analyze and process large data sets. (Excel, MySQL and Power BI).
• Identified patterns in complex datasets by applying advanced analytics techniques such as clustering, classification, regression.
• Cleaned and manipulated raw data.

Loyalty Programs:

• Implemented customer loyalty programs called 'Mi Premio' that increased repeat business (B2B).
• Assisted with developing creative content for use in communications around the loyalty program.
• Maintained accurate records of all transactions associated with the loyalty program, including enrollments, redemptions, cancellations.
• Designed and implemented loyalty program strategy, including rewards and incentives to increase customer engagement.
• Prepared presentations highlighting key insights gleaned from analyzing data related to customer behaviors within the context of the loyalty program (KPIs).
• Coordinated with IT team members on technical projects related to maintaining and improving system functionality for managing rewards points.

CRM System:

• Updated databases with customer information collected from various sources.
• Provided training and support for team members on how to use the CRM system effectively.
• Assisted in setting up automated processes within the CRM system to improve customer experience.
• Established and maintained CRM databases, ensuring data accuracy and compliance.
• Streamlined customer onboarding processes to improve first impressions and long-term satisfaction.
• Utilized CRM software (e.g., Salesforce CRM,).

Email Marketing:

• Analyzed data from email campaigns to measure success rate against goals.
• Researched industry trends in order to increase open rates and click-throughs.
• Created, tested, and optimized emails for various target audiences.
• Monitored email performance metrics and delivered detailed reports on a regular basis.
• Generated new ideas for email content and strategies.
• Ensured compliance with CAN-SPAM regulations when designing emails.
• Coordinated with design team to create visually appealing emails.
• Performed A and B testing on subject lines, content, calls-to-action. to maximize engagement rate.
• Utilized Email Marketing Software (e.g., Salesforce Campaigns, and Mailchimp).