Wilhelmina Hernandez
Clyde North,VIC
Summary
Art-driven product & graphic designer with 5+ years of experience in product technical development, visual storytelling, publishing aesthetics and product packaging across digital and print. Passionate about fantasy, romance and collector-quality design. Known for blending imagination with practicality—from concept art to production-ready assets. Adept at creating emotionally engaging visuals that align with brand narratives and artistic vision. Seeking to contribute to the creative magic of Fabled Co.
Overview
17
17
years of professional experience
Work History
Product Developer & Graphic Designer
Teavision
Victoria, Australia
03.2022 - Current
- Conceptualized and designed digital and print assets: product launches, Shopify creatives, social media storytelling, and event collateral.
- Directed and edited photoshoots for campaign visuals, maintaining brand consistency across platforms.
- Created packaging designs and dielines for consumer products, aligning form, function, and cost efficiency.
- Delivered high-quality assets on deadline, from creative concept to final execution.
- Conducted market research and developed mood boards to shape artistic direction.
Freelance Illustrator & Graphic Designer
self employed
Remote
01.2008 - 11.2024
- Produced illustrations, patterns, logos, and book cover artwork for diverse clients.
- Contributed to books, textiles, and branding projects, with a focus on immersive fantasy themes.
Product Developer & Graphic Designer
Gianner Company
Buenos Aires, Argentina
03.2014 - 09.2019
- Developed original products — hand-made, luxurious leather goods — from concept sketches to packaging and brand storytelling, embodying cohesive narratives.
- Designed all textiles and products, drawing inspiration from fairy tales and fantasy themes.
- Oversaw artistic branding and ensured visual consistency across all product lines.
- Collaborated with suppliers and creatives to align materials, timelines, and visual execution.
Education
GRAPHIC DESIGN SPECIALIZATION -
National University of Mar Del Plata
Mar Del Plata, Buenos Aires. Argentina03-2015
BACHELOR IN INDUSTRIAL PRODUCT DESIGN -
National University of Mar de Plata
Buenos Aires, Argentina01.2014
ILLUSTRATION TECHNIQUES -
Fine Arts Academy
Argentina01-2008
Skills
- Visual Storytelling & Campaign Design
- Typography, Colour Theory & Composition
- Product & Packaging Design
- Textile Design
- Adobe Creative Suite (Photoshop, Illustrator, InDesign) Proficiency
- Print & Digital Production Processes
- Creative Direction & Moodboarding
- Illustration (Manual & Digital)
Projects
- The Witches Ordeals, Writing and illustrating an original fantasy novel. Created the cover design, layout, illustrations, and overall storytelling aesthetic.
- Under the Maple Tree, Writing and illustrating an original fairy tale story. Created the cover design, layout, illustrations, and overall storytelling aesthetic.
Languages
English
Full Professional
Spanish
Native/ Bilingual
References
References available upon request.
Timeline
Product Developer & Graphic Designer
Teavision
03.2022 - Current
Product Developer & Graphic Designer
Gianner Company
03.2014 - 09.2019
Freelance Illustrator & Graphic Designer
self employed
01.2008 - 11.2024
GRAPHIC DESIGN SPECIALIZATION -
National University of Mar Del Plata
BACHELOR IN INDUSTRIAL PRODUCT DESIGN -
National University of Mar de Plata
ILLUSTRATION TECHNIQUES -
Fine Arts Academy
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