Wilmie Steyn
VIC
Summary
Creative and experienced graphic designer with over 17 years of expertise in both print and digital design. Deadline driven and passionate about creating visually captivating communications that resonate with audiences. Resourceful, hardworking and empowering leadership skills illustrated over 7+ years in brand building, through-the-line marketing campaigns, UX, and graphic design. Strength lies in interpreting client briefs to deliver compelling and on-brand creative across various mediums. Thrives in collaborative environments that foster idea generation and celebrate innovation. Diverse portfolio showcasing skills, customer-centric mindset, and meticulous attention to detail. Excited to contribute to a dynamic in-house creative team.
Overview
18
18
years of professional experience
Work History
Graphic Designer
The Salvation Army
11.2023 - Current
- Collaborate with internal teams to deliver consistent designs for reports, newsletters, and promotional material that align with TSA's refreshed brand strategy across digital and print channels
- Partner with internal stakeholders and external collaborators to create compelling visual communications, including visual assets for social media and print publications
- Manage end-to-end design workflows for multiple TSA projects, balancing creative freedom with tight deadlines to deliver impactful results
- Develop high-quality branded materials such as TSA’s Impact Report, Annual Report, and event collateral, incorporating innovative designs to engage diverse audiences while maintaining the Army's brand values and consistency
- Design and deliver graphics for websites and social media platforms, enhancing brand presence online
- Identify opportunities for improvement based on stakeholder feedback and contribute to innovative solutions
Freelance Graphic Designer
Self-Employed
07.2012 - 11.2023
- Delivered freelance graphic designing experience, including corporate identities, visual design, social media, event stationery and photo editing while immigrating to 4 countries and supporting and raising a family
- Managed multiple design projects simultaneously, meeting tight deadlines while maintaining high-quality standards
- Employed design fundamentals when selecting typography, composition, layout, and colour in design work
UX Design Immersive Participant
General Assembly
02.2022 - 05.2022
- Created a user-friendly platform to allow customers to navigate and purchase party supplies while maintaining the shop’s brand appeal and customer service levels
- Conducted user research through screener surveys and user interviews to map affinity and user journeys, formulate the problem statement, create user flows, and enable competitive/comparative analysis
- Addressed the decline in daily users by determining pain points preventing users from connecting to the app while collaborating with a 4-member team in a 2-week sprint
- Applied UI/UX principles to perform competitive/comparative analysis, identify user personas and map journeys and create sketches, wireframes and prototypes to facilitate usability testing
Senior Graphic Designer
VDO Consulting
07.2011 - 07.2012
- Managed design requirements for corporate identity, publications, and presentations, collaborating with internal and external stakeholders to deliver cohesive outputs, impactful marketing materials and branding solutions that aligned with client goals and objectives
- Managed design projects across multiple channels, working closely with team members and stakeholders to meet marketing strategies
- Managed client accounts and deliverables within tight deadlines
Senior Graphic Designer& Art Director
The Creative Counsel
09.2006 - 06.2011
- Developed and managed brand/style guides for 'Product of the Year' that led future design and management of visual communication, ensuring cohesive branding across print, digital, and event-based materials
- Collaborated across departments and with clients to develop innovative design strategies for large-scale FMCG campaigns, navigating brand restrictions to deliver impactful solutions
- Played a critical role in creating designs that adhered to client-specific brand guidelines while ensuring they were refreshed to meet evolving needs, demonstrating my expertise in aligning design outputs with strategic branding goals
- Interpreted detailed marketing briefs to develop innovative design strategies for brand rollouts and promotional campaigns, delivering impactful creative solutions that adhered to client guidelines
- Demonstrated deep understanding of brand identity, target audience needs, product characteristics, and consumer appeal to deliver effective designs
- Spearheaded the complete design process from initial brief to final production
- Developed creative solutions to address market gaps and enhance brand positioning
Education
Bachelor of Arts - Graphic Design
Tshwane University of Technology
Pretoria, Gauteng, South AfricaUser Experience Design Immersive Program - UX Design
General Assembly
London, UK, England05-2022
Skills
- Branding
- Design
- Campaigns
- Creativity
- Collaboration
- Project Management
- Non-profit
- Multi-Channel
- User Research
- Visual Communication
- UI and UX design
- Deadline Adherence
- Visual Storytelling
- Advertising
- Style Guide Development
- Graphic and Media Design
Languages
English
Afrikaans
Mandarin
Key Clients
- Schick Disposable Razors
- Gillette Mach 3
- Duck Cleaning Products
- Nickelodeon
- KFC
- Nokia
- Baked Bisci Bar
- Transnet Village Green Fair 2009
- Food Creations
- Cell C Cell phone Networks SA
- Vodacom Cell phone Networks, SA
- Unilever
- Clover
- L’Oreal
- Vaseline
- Tiger Brands
- Innoxa
- Product of the Year
Volunteering
UX CAMP MELBOURNE
May 2023 – Present
FEED ME SURF COAST CHARITY MARKET
Feb 2021 – Dec 2021
SURF COAST TOY LIBRARY
Apr 2018 – Dec 2020
Timeline
Graphic Designer
The Salvation Army
11.2023 - Current
UX Design Immersive Participant
General Assembly
02.2022 - 05.2022
Freelance Graphic Designer
Self-Employed
07.2012 - 11.2023
Senior Graphic Designer
VDO Consulting
07.2011 - 07.2012
Senior Graphic Designer& Art Director
The Creative Counsel
09.2006 - 06.2011
Bachelor of Arts - Graphic Design
Tshwane University of Technology
User Experience Design Immersive Program - UX Design
General Assembly
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