XIAONAN (HELEN) LI

• Created visual designs for Service &Sector Capacity (S&SC) programs marketing campaigns, including flyers, posters, banners, printed materials, eDMs, social media contents and events, ensuring ACCPA brand integrity is maintained across all output.
• Used Capcut and Adobe Premiere, editing videos and running social campaigns for S&SC programs and initiatives, including but not limited to Nursing Transition to Practice Program, Sector Support & Development Program, and Discover Aged Care Careers programs.
• Supported the preparation of contents for all ACCPA internal and external communication channels, including but not limited to weekly/monthly eDMs, social weekly organic posts and paid campaigns, as well as the Humans of Aged Care platforms.
• Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

• Supporting the Industry & Workforce Development (I&WD) Information Coordinator to deliver a number of integrated marketing campaigns varying from promoting I&WD initiatives, running events, social media, PR and promotions.
• Support the management and implementation of social media content offerings, monitoring and regulating online community engagement, and contributing to ongoing social media strategy
• Assisting with the marketing and promotions of ACCPA I&WD training, events, activities, and initiatives and ensuring ACCPA brand integrity is maintained across all output.
• Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
• Developed creative design for print materials, brochures, banners, and signs.
• Created artwork for product packaging and promotional materials.
• Developed graphics and visual content for social media campaigns, showcased in Nursing Transition to Practice Programs, Sector Support & Development Program, Women Discovering Aged Care Careers and Humans of Aged Care Programs.

• Assisted an Australian local SME to expand its brand awareness into Chinese communities in Sydney via marketing on Chinese mainstream social media platforms e.g., WeChat & Red.
• Created WeChat and Red official accounts to introduce company profile to Mandarin/Cantonese- speaking audience, designing social posts (2 posts per week) and posting on WeChat moment.
• Handled customer enquiries and DM messages via company’s WeChat and Red accounts.
• Invited customers or KOLs on Red to share their user experience with a post to expand the target audiences.
• Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
• Collaborated with team members to develop creative campaigns for social media platforms.

• Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
• Boosted brand awareness with target customer demographics with social, print, and email campaigns.
• Developed and executed marketing plans for trade shows and other events to increase brand awareness.
• Wrote and distributed press releases to increase brand visibility.
• Planned and executed internal and external marketing events with partner distributors and EC stores.
• Used Mailchimp to design and send monthly newsletters to DISTI, Resellers and other business partners.
• Managed relationships with external PR agencies and partners to acquire mutually benefiting contracts and successful project delivery.
• Composed daily posts for social media and helped build corporate presence on Facebook, Instagram and LinkedIn.
• Created engaging brochures and flyers to use for promotional materials and distribution.
• Regularly revised product info and updates, publishing featured articles on ATEN ANZ website.
• Built Amazon store for ATEN ANZ, running promotion and advertising campaigns to improve brand awareness and increase sales.

• Event Planning: Working with team members, participated in events planning (6 online events and 2 offline events approx.), including writing proposals, outlining the process, inviting guests and assisting in event organisation and execution (for offline events). One event in which I was in a leading role has brought 158 new resources to the company with the conversion rate at about 52%
• Digital marketing: Assisted in creating written, video and image content for marketing channels, e.g., WeChat official account, chat groups (WeChat group operating) and Red.
• Assisted in developing new markets: Generated market insights of potential new markets from industry reports and collected information about competitors both in China and Australia
• Leading a team of 3, conducted on campus vis-à-vis questionnaire investigations and collected altogether 96 valid responses in 4 hours, top among all intern teams.

Graduated with a Distinction, GPA: 75

GPA: 89

• Ludong University Outstanding Student, 2020-2022 from Ludong University