Xiaorong Gu

Dynamic marketing professional with hands-on experience at EIC Education Brisbane, excelling in social media content creation and event planning. Proven ability to collaborate effectively and lead innovative campaigns, leveraging strong communication and Adobe Premiere Pro skills to enhance brand visibility and engagement. Committed to driving impactful marketing strategies.

Education Fair Planning and Execution

Role: Event Coordinator / Marketing Assistant

Date: 10/05/2025

Organization: EIC Education Brisbane

• Initiated and coordinated the planning of an education fair targeting international students, aiming to increase brand visibility and student engagement.
• Designed interactive booth activities (e.g., DIY handicraft workshops) to attract participants and enhance their on-site experience.
• Collaborated with team members to manage logistics, vendor communication, and event promotion across social media platforms.
• Engaged with attendees during the event to provide information and support, resulting in positive feedback and increased participation.
• Contributed to post-event evaluation and reporting for future event improvement.

UQ Market Day Event Planning

Role: Event Planner / Student Representative

Date: 02/2025, 07/2025
Organization: EIC Education Brisbane

• Spearheaded the planning and coordination of the UQ Market Day booth to promote EIC Education's student society engagement or study abroad services.
• Designed creative booth activities, including interactive games and DIY workshops, to attract foot traffic and enhance visitor engagement.
• Managed logistics such as booth layout, material preparation, and volunteer coordination to ensure smooth event execution.
• Collaborated with a team to promote the event through targeted social media campaigns and on-campus posters.
• Engaged with over 400 students during the event, effectively introducing services and expanding outreach impact.

RSPCA Queensland, Volunteer, Brisbane, Australia, 2020-04, 2022-02, Cared for dogs by feeding, walking, and ensuring their overall well-being.

Member - University of Queensland Chinese Students and Scholars Association Brisbane, Australia Feb 2020 - Present Participated in cultural exchange and social events to foster interaction between Chinese and international students. Developed teamwork, communication, and event planning skills through organising and facilitating activities. Supported new students in integrating into campus life, promoting cultural understanding and inclusion.