Summary
Overview
Work History
Education
Skills
Timeline
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Xin Li

Summary

Dedicated marketing candidate working effectively with technical and non-technical professionals to carry out program activities; offering proven leadership in creating comprehensive public relations and communications strategies to advance company's vision and goals. Adept in all aspects of public relations, including media relations, internal communications, event planning and community programming.

Overview

2
2
years of professional experience

Work History

Research Leader

Thesis: Tencent's Profit Model in Gaming under the Impact of COVID-19
Online Seminar, Columbia University
08.2021 - 12.2021
  • Led the team to further investigate the strategic changes of Tencent during pandemic by conducting financial analysis, successfully publishing the research on "Lecture Notes in Economics, Management and Social Sciences" (ISSN: 26171031).
  • Created presentations summarizing key findings from completed studies for internal stakeholders.

AE Intern

Pubicis Communication Group
Guangzhou , Guangdong China
05.2021 - 08.2021
  • Collaborated with the US team for global Pitch competition by conducting markets and consumers analysis, successfully being selected to provide further service for the global shoppers.
  • Coordinated with internal departments such as finance, operations, and legal ensuring smooth onboarding process for new clients.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.

Volunteer Manager

Peer Education Volunteer at Fraser International College
Burnaby, British Columbia
01.2020 - 12.2020
  • Created the mentorship program by providing academic and psychological counseling, assisting more than 200 international students adapt to the life and study in Canada.
  • Evaluated work of volunteers and handled administrative procedures, maintaining high quality and effectiveness of volunteering.

Marketing Specialist Volunteer

Marketing Specialist Volunteer at Fraser International College
Burnaby, British Columbia
05.2020 - 08.2020
  • Launched targeted promotions to segments of customer database by conducting email marketing and phone promotion, optimizing potential applicants' response and increasing circulation.
  • Collaborated with more than five overseas study agencies to provide consulting for parents and students across multiple channels, successfully increasing the number of applicants during the pandemic.
  • Spearheaded social media promotion and advertising campaign, resulting in 10% increase in new followers generated.

Education

Master of Financial Management - Finance

Australian National University
Canberra Australia
07.2024

Bachelor of Business Administration - Business Administration Concentrating on Finance

Simon Fraser University
Burnaby, BC
12.2022

Skills

  • Proficient in Canva, Adobe Creative Suite, and MS Office
  • Mastering R programming language, Python and SQL
  • Advanced organization and time managing skills

Timeline

Research Leader

Thesis: Tencent's Profit Model in Gaming under the Impact of COVID-19
08.2021 - 12.2021

AE Intern

Pubicis Communication Group
05.2021 - 08.2021

Marketing Specialist Volunteer

Marketing Specialist Volunteer at Fraser International College
05.2020 - 08.2020

Volunteer Manager

Peer Education Volunteer at Fraser International College
01.2020 - 12.2020

Master of Financial Management - Finance

Australian National University

Bachelor of Business Administration - Business Administration Concentrating on Finance

Simon Fraser University

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Xin Li