Xin Wen

Results-driven marketing professional with a proven track record in brand management, operations promotion, and strategic planning within the gaming industry. Over a decade of experience spanning various roles, including Senior Brand Manager at Tencent Games, where I played a pivotal role in global pre-launch preparations for the successful rollout of SLG pipeline products. Adept at overseeing market analysis, competitor research, and driving cross-functional collaboration to optimize product development and user engagement. The expertise extends to crafting impactful release strategies, as demonstrate during tenure as an Operations Promotion Project Manager for the "Joy of Life" mobile game at Tencent Games. Led cross-departmental efforts, achieving remarkable conversion rates through innovative content distribution initiatives. Additionally, proficiency in influencer partnerships and creative content development enabled the successful signature of key endorsements and exponential growth in brand exposure. Furthermore, the leadership as a Brand Manager for notable titles, such as "Miracle M" and "XuanYuan Legend," underscores the ability to align strategic vision with tangible results. And excelled in orchestrating high-profile marketing events, driving engagement, and steering brands to achieve unprecedented revenue milestones.