Xingyu Chen
West End,QLD
Summary
- Integrity and diverse viewpoints are my top priorities.
- I am highly approachable and an excellent communicator.
- I'm a good listener and communicator who appreciates different perspectives.
- My keen eye for aesthetics allows me to produce visually stunning work. With my exceptional qualities, I can establish meaningful connections, foster positivity, and create transformative experiences.
- Radiating creativity and collaborative spirit, I possess comprehensive understanding of digital marketing strategies and social media management, coupled with proficiency in content creation and analytical tools. Adept at leveraging data to drive insights and optimize campaigns, I excel in crafting compelling narratives that resonate with target audiences. Committed to delivering measurable results and enhancing brand visibility.
Overview
1
1
year of professional experience
Work History
Marketing Associate
East Tea
10.2023 - 10.2024
- Coordinated successful trade shows and events, increasing brand exposure and generating new business leads.
- Created eye-catching visual assets for print and digital campaigns that resonated with target audiences.
- Generated reports to support development and implementation of marketing plans.
- Supported the design process of various promotional materials including brochures, flyers, banners, and advertisements.
- Boosted brand visibility by developing and executing targeted marketing campaigns.
- Enhanced social media presence with creative content and effective targeting.
- Managed cross-functional projects, ensuring timely delivery of high-quality marketing materials.
- Collaborated with sales team to drive revenue growth, implementing data-driven marketing tactics.
- Wrote engaging and successful marketing, advertising, and website copy.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Paid attention to detail while completing assignments.
Marketing Intern
Kanister Film
07.2023 - 10.2023
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Assisted with special events and programs.
- Maintained clean, neat, and operational facilities to serve program needs.
- Digital design and Social Media Operations
- Conducted market research to identify target audiences and optimize marketing efforts.
- Researched interesting and relevant content to capture interest and improve site traffic.
- Enhanced social media engagement through regular posting and audience interaction.
Education
Master of Business - Marketing
University of Queensland
Brisbane, QLD06.2025
Bachelor of Landscape Architecture - Landscape Architecture
Queensland University of Technology
Brisbane, QLD06.2022
Diploma of Creative Industries -
Queensland University of Technology
Brisbane, QLD03.2020
Skills
- Photoshop: Proficient in using Photoshop for image editing, retouching, and graphic design
- InDesign: Experienced in creating professional layouts for digital media using InDesign
- Premiere Pro: Skilled in video editing, adding effects, and creating engaging visual content with Premiere Pro
- Canva: Proficient in utilizing Canva for designing social media graphics, presentations, and marketing materials
- AutoCAD: Proficient in creating precise 2D and 3D technical drawings and models using AutoCAD
- SketchUp: Experienced in creating 3D models and architectural visualizations with SketchUp
- Rhino: Skilled in utilizing Rhino for 3D modelling and rendering complex designs
- Hand Drawing: Skilled in freehand drawing techniques, capturing ideas and concepts through sketches and illustrations
- Model Making: Experienced in constructing physical models using various materials to visualize architectural and design concepts
- English: Basic communication skills in English, and problem solving ability
- Chinese: Native proficiency in spoken and written Chinese
- These skills demonstrate my proficiency in various digital tools and software, as well as my ability in physical design techniques Additionally, my language proficiency in English and Chinese highlights my ability to communicate effectively in different contexts
- Digital Marketing
- Market Analysis
- Analytics and SEO
- Marketing campaign development
- Social Media Marketing
Languages
Chinese (Mandarin)
Native or Bilingual
English
Limited Working
Timeline
Marketing Associate
East Tea
10.2023 - 10.2024
Marketing Intern
Kanister Film
07.2023 - 10.2023
Bachelor of Landscape Architecture - Landscape Architecture
Queensland University of Technology
Diploma of Creative Industries -
Queensland University of Technology
Master of Business - Marketing
University of Queensland
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