Professional with strong background in boutique retail management. Skilled in inventory oversight, customer service excellence, and visual merchandising. Known for fostering team collaboration and driving sales growth. Proven track record in motivating employees to meet performance goals and work together as a team. Adaptable to changing needs, ensuring smooth operations and consistent results.
Overview
8
8
years of professional experience
Work History
Assistant Boutique Manager
Longines Collins Street
06.2024 - Current
Supervised daily operations to ensure optimal customer service and store presentation.
Developed and implemented training programs for new staff to enhance product knowledge and sales techniques.
Analyzed sales data to identify trends, inform inventory decisions, and optimize product placement.
Collaborated with marketing team on promotional strategies to increase foot traffic and drive sales growth.
Coordinated visual merchandising efforts to align with brand standards, resulting in improved store aesthetics and customer engagement.
Kept morale high with high-energy, collaborative leadership style, regularly incorporating employee feedback and tapping employees for important projects.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Store Supervisor
Celine Chadstone Store
10.2021 - Current
Consistently exceeded sales target by achieving approximately monthly 150%-200% of target for two consecutive years and earning annual company bonus as a result. Achieved 4 million per year, representing 30% of the store’s total yearly revenue.
Ability to maintain the relationship, convert 150 clients per year from prospect to VIC. 1/3 of them come once a week or once every two weeks to the store for purchase RTW and ACC.
Achieve top sales in the Asia Pacific region and earned a company-sponsored training trip to Italy.
Recognized by the company with exclusive training opportunities in Singapore, Gold Coast, and Sydney, focusing on Stocktake and Visual Merchandising. Additionally, had the privilege of attending VIP events, including the Australian Open, alongside clients.
Prompted to Senior Sales after one year due to outstanding performance, fast-tracking the usual 2-3 years timeline.
Sales Associate
Mulberry Collins Street
03.2021 - 10.2021
Contribute to the team by exceeding monthly KPI with teammates.
Award high performer in the company.
Become Top sales for 2021 and sales revenue is twice more than the second.
Reply to customers promptly and efficiently.
Create new customer group and achieve the store budget alone during the lockdown.
Focus on Chinese-speaking customers, increasing loyal customers by 40%.
Hit and over budget through three different ways: Walk-in, CRM and social media platforms.
Continue post on social media platforms and reply to enquiries patiently which result in a 30% improvement in sales.
Discuss with manager and contact customers who purchase online in the past and increase 20% of sales opportunities.
Improve customer service by projecting a friendly and knowledgeable attitude.
Co-Founder / Sales / Marketing
'Beige' Korean Clothing Studio
06.2017 - 07.2019
Respond to customer enquiry and manage to transform 60% of potential customers into our loyal customers.
Build a reliable and strong relationship with clients through regular update customers' information in an excel database on their buying experience and item preference.
Maintain the relationship with clients and the prospect by keeping in touch with them and sharing knowledge of each other's expert areas.
Have a customer-focused mindset and attentive to detail, quickly know what the customer wants then personalised customer service.
Input new merchandise and mark merchandise on sale.
Have the ability to work with a diverse client base and maintain a high level of satisfaction among them.
Monitor inventory levels versus sales to determine which products need to be ordered.
Arrange events and invite influencers, business partners and VIP customers to maintain the relationship and promote brand reputation.
Collaborate with teammates to reach sales targets through research on new market and sales opportunities.
Perform creative videos on social media platforms that attract new customers, an increase of 16,000 followers in our T-Tok account was achieved. I manage to transform 30% of subscribers into our customers. And we saw a 300% increase in monthly sales.