Bowen (Jay) Xu

• Consistently achieved KPIs above 100%, signing 96 merchants, including 21 exclusive contracts, representing 13.5% of merchants in Melbourne’s CBD.

• Optimized the proxy buying project, driving a 22% increase in average order value and boosting product markup rates from 114% to 139%.

• Developed and executed targeted advertising strategies to expand merchant order volumes, contributing to 25% of total merchant order volume.

• Trained and supported new employees in marketing strategy development and campaign performance monitoring, ensuring efficient onboarding and team success.

• Managed a portfolio of 244 restaurants and 3 major restaurant groups, driving a 260% year-over-year increase in daily orders.

• Designed and implemented data-backed marketing campaigns, resulting in a 5.9% increase in order conversion rates and a 36.86% boost in daily active users.

• Partnered with internal teams to create advertising opportunities and optimize platform features, enhancing the overall user and partner experience.

• Coordinated cross-functional collaboration with IT, marketing, and delivery teams to address operational challenges and improve platform engagement.

• Led the e-commerce department, driving performance through SEO optimization and securing top rankings in category searches on Douyin (TikTok).

• Established partnerships with over 20 high-profile KOLs, generating 70% of total sales through targeted advertising strategies.

• Designed an online membership system, achieving over 60% conversion and repurchase rates, boosting customer loyalty.

• Managed an 8-member team, achieving Top 2 rankings on Douyin’s product lists for 3 consecutive months.

• Built partnerships with 15 KOLs, increasing product visibility by 60% and driving $1.5M online sales.

• Improved team productivity by 20% through workflow optimization and targeted training initiatives.

• Established strategic partnerships with sports brand licensees and boutiques to secure product diversity and enhance offerings.

• Grew online presence by 50% through targeted WeChat and Shopify campaigns, driving $200K in revenue annually.

• Organized 5 collaborative events, including a partnership with Melbourne XiaoLongKan Hot Pot, resulting in a 20% increase in store foot traffic.

• Planned and executed the “Tmall Black Box” promotional event, achieving a record ¥550K in monthly sales and attracting 400,000+ new followers.

• Improved customer retention by 25% through personalized campaigns and optimized private traffic operations.

• Managed over 500 SKUs, ensuring accurate pricing and product details, leading to a 20% reduction in customer complaints and increased conversion rates.