Xueting (Winona) Qin
Melbourne,VIC
Summary
Inspiring Chief Editor with 4 years of content creation and development oversight delivering relevant and engaging content to readers. Successfully collaborates with stakeholders to accurately present brand in print and online media. Strong writing, communication and computer skills and powerful commitment to creativity and innovation.
Overview
5
5
years of professional experience
Work History
Chief Editor
Lion Media Group
04.2023 - Current
- Customised brand message to reach and capture target audience interest and drive engagement across multi-platforms.
- Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work.
- Monitored performance of copywriting campaigns and analysed data to identify areas of improvement.
- Established editorial direction and publication policies and procedures and monitored and maintained functional consistency.
Business Development Manager
Sunwoods Consulting
01.2023 - 04.2023
- Reached out to potential customers via telephone, email, and in-person inquiries, manage to cold call over 50 clients per day
- Negotiated and closed long-term agreements with new clients in assigned territory
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Marketing Manager
Austin Education
12.2021 - 09.2022
- Played continual role in analysing competitor activities and market trends
- Developed variety of marketing tools, including brochures, posters, offline events, brainstorm adaptive strategies and lead offline campaign
- Monitored effectiveness of online marketing strategies, including social media sites and community, increase seasonal sales by 150%
- Tracked results from marketing campaigns and convert them into reports for future reference
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
Strategy Planning – Intern
Dentsu Aegis
09.2021 - 11.2021
- Independently completed brand and competitive product market research
- Cooperated with team to participate in media pitch
- Analysed dadvertising situation of brands on various platforms
- Researched on market trends, organize brand materials, and propose new advertising ideas and creative ideas based on market research
Copywriter
Han Media Pty Ltd
03.2019 - 09.2021
- Write advertising copy designed to effectively reach customers in appropriate target markets to promote products and services, ultimately promote sales for clients
- Discuss products and services with clients, learn all details and specifications to ensure appropriate advertising methods and themes are used
- Create content for different social media platforms using creative concepts, achieve 125% yearly increase on followers
- Oversee editorial calendars and content schedules to ensure timely production and delivery of relevant information
Branding – Intern
Bytedance
03.2021 - 06.2021
- Responsible for communication of publicity needs, project analysis and collaborative launch of external communication channels
- Supported department project management, including supplier management, contract management, finance management, etc
- Participated in content creation and responsible for copywriting, assist in operation of Weibo platform and monitoring of external public opinions
- Supported branding activities, responsible for shooting, editing and multi-platform promotion
- Assisted in publicity planning and execution of recruitment projects, including material planning, activity planning, creative design, and communication execution
Education
Master of Marketing Communications -
University of Melbourne
Melbourne, VICBachelor of Arts - Sociology & Media Studies
Monash University
Melbourne, VICSkills
- P>Verbal and Written Communication
- P>Relationship Building and Management
- P>New Business & Campaign Development
- P>Cold Calling
- P>135, Xiumi, Chuangkit and Other Typesetting Software
Additional Information
- AWARDS , Melbourne Graduate Scholarship Apr 2022
Languages
English
Full Professional
Timeline
Chief Editor
Lion Media Group
04.2023 - Current
Business Development Manager
Sunwoods Consulting
01.2023 - 04.2023
Marketing Manager
Austin Education
12.2021 - 09.2022
Strategy Planning – Intern
Dentsu Aegis
09.2021 - 11.2021
Branding – Intern
Bytedance
03.2021 - 06.2021
Copywriter
Han Media Pty Ltd
03.2019 - 09.2021
Master of Marketing Communications -
University of Melbourne
Bachelor of Arts - Sociology & Media Studies
Monash University
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