Xuyi Wang

• Created brand visual elements, including logos, colour schemes, and font guidelines, to ensure consistent brand identity across digital platforms.

• Identified design improvements through user interviews and usability testing, increasing task completion rates by 20% in prototype testing.

• Assist in designing wireframes and high-fidelity prototypes for mobile applications for clients in the lifestyle and e-commerce sectors using Figma.
• Collaborate with senior designers to refine UI components, ensuring accessibility compliance (WCAG) and alignment with client brand identity.
• Supported user research by preparing survey forms, analyzing results, and presenting actionable design recommendations in team meetings.