Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic

Madeline O'Connor

Lane Cove,NSW

Summary

Corporate executive with robust experience in driving business transformations and operational improvements. Known for delivering strategic initiatives that foster growth and enhance profitability. Exceptional at fostering collaborative environments and adapting to dynamic business needs.

Overview

31
31
years of professional experience

Work History

SVP Strategic Clients

Ascenda
04.2022 - Current
  • Run a global team managing revenue growth through business development and Value Proposition creation across over 60 clients
  • Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
  • Collaborated with executive leadership team members on long-term strategic planning that ensured sustainable success for the company.
  • Championed innovation by encouraging cross-functional teams to pursue creative solutions to complex challenges.

Head of Cards, Consumer Division

Westpac
07.2018 - 04.2022
  • Own the Cards Portfolio for the Consumer Division for Westpac, the 2nd largest portfolio in the country
  • Manage a team of 60 people to deliver retention, growth and innovation in a fast changing market
  • Restructured acquisition strategy to optimise portfolio quality
  • Developed and had endorsed at executive level an alternative business model to adapt to the changing market needs
  • Significant ownership of regulatory responses and remediations post royal commission

Head of Financial Partners

Velocity
11.2016 - 07.2018
  • Own the relationship with major financial partners
  • Successfully negotiated Velocity points offered on Home Loans and through Credit Cards with Westpac, representing Velocity's biggest partnership
  • Achieved successful client outcomes by identifying and addressing their unique needs and goals.
  • Stayed informed on industry developments and market trends to gain competitive advantage.

Head of Cards, Payments and Fraud

Cuscal Limited
07.2013 - 07.2015
  • Responsible for the P&L, product management and operations of all cards, payments and fraud products
  • Product range includes: largest debit portfolio in Australia; both on and off balance sheet credit card portfolios; fast growing prepaid book including the Velocity prepaid card; Direct Entry; BPay and chequing products for a significant number of the mutual sector; and the development of payment products to leverage the upcoming New Payments Platform which will transform the industry in 2016
  • Managing the 24x7 Fraud Bureau and Client Call Centre
  • Responsible for 60 staff across product, business development, analytics and operational roles
  • Renegotiated scheme deal delivering $10 million incremental revenue and card production contract delivering $5 million savings
  • Substantially grown the Prepaid Portfolio through signing significant deals

Chief Marketing Officer - Group Consumer Financial Services

OCBC Bank
01.2012 - 07.2013
  • Responsible for Group CFS Marketing activities in Singapore, Malaysia, Indonesia and China
  • Owned Marketing, Customer Analytics & Decisioning and Mass Segment Management
  • Drove customer centricity, targeted focus based on customer segmentation and data analytics
  • Built a marketing organisation that is driven by data analytics, customer insights to support all the CFS products and segments
  • Built the brand a develop a consistent marketing theme and brand identity

Director - Cards & Consumer Lending

Citibank
04.2008 - 07.2011
  • Owned the full P&L for all Card Products, including Citibranded, Cuscal, Suncorp, Diners and BoQ, and the full P&L for all Consumer Lending Products, including Personal Loans and Revolving Credit
  • Management of 180 direct and 450 indirect staff
  • Deliver 80% of the revenue for Citibank Australia

VP - Business Development & Strategy

Citibank
02.2008 - 04.2008

Head of Brand and Marketing

Westpac
08.2007 - 02.2008

VP - Card Marketing

Citibank
12.2004 - 08.2007

Director - Acquisition Marketing

American Express
10.2003 - 12.2004

Senior Manager - Card Acquisition

American Express
04.2002 - 10.2003

Various Marketing Roles

Amex, Telstra, Westpac
09.1993 - 04.2002

Education

Bachelor of Arts -

University of Sydney

HSC -

St Clare's College

Skills

  • Strategic leadership
  • Operational excellence
  • Business development
  • Revenue generation
  • Financial management
  • Global operations
  • Partnership development
  • Marketing expertise
  • Product management
  • Financial acumen

Awards

  • Winner of the Asian Banker Best Credit Card Management Award, 2011
  • Excellence in Credit Card Management, The International Excellence in Retail Financial Services Awards, 2011, Citibank Australia wins Excellence in Credit Card Management. Citibank Australia is the sole winner in Asia for the prestigious award of Best Credit Card Management.

Timeline

SVP Strategic Clients

Ascenda
04.2022 - Current

Head of Cards, Consumer Division

Westpac
07.2018 - 04.2022

Head of Financial Partners

Velocity
11.2016 - 07.2018

Head of Cards, Payments and Fraud

Cuscal Limited
07.2013 - 07.2015

Chief Marketing Officer - Group Consumer Financial Services

OCBC Bank
01.2012 - 07.2013

Director - Cards & Consumer Lending

Citibank
04.2008 - 07.2011

VP - Business Development & Strategy

Citibank
02.2008 - 04.2008

Head of Brand and Marketing

Westpac
08.2007 - 02.2008

VP - Card Marketing

Citibank
12.2004 - 08.2007

Director - Acquisition Marketing

American Express
10.2003 - 12.2004

Senior Manager - Card Acquisition

American Express
04.2002 - 10.2003

Various Marketing Roles

Amex, Telstra, Westpac
09.1993 - 04.2002

HSC -

St Clare's College

Bachelor of Arts -

University of Sydney

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