Xiuyu Jin

Douyin(TikTok)short video content operation | Independently responsible for the entire process

• Topic planning: Based on market trends and user preferences, plan attractive short video topics to increase account exposure and interaction rate.
• Copywriting: Write creative scripts, video copy and titles to accurately match the target audience and enhance the appeal of the content.
• Video shooting and editing: Complete video shooting independently and use editing techniques (such as special effects, music, transitions, etc.) to optimize video quality.
• Account operation: formulate content publishing strategies, optimise publishing time, and increase fan growth and user stickiness.
• Data analysis: Track video performance, analyze user data, adjust content direction based on data feedback, and increase playback volume and conversion rate.
• Hotspot marketing: keep up with hot trends, combine brands or personal IP to create popular content, and increase account influence.

TikTok Short Video Content Operations

Short Video Content Strategist | Accounts: "Chanzui Kuaiduo," "Fanmi Luluya"

• Account Positioning & Branding : Developed account positioning and personal branding from scratch, successfully launching within 30 days.
• Competitor Analysis & Strategy Optimization : Researched 20 competitor accounts, analyzing key aspects such as cover design, content layout, style, topics, and engagement data to refine content strategy.
• Viral Content Analysis & Innovation : Studied and deconstructed viral content from competitor accounts, extracting key elements like titles, scripts, filming techniques, and structure for creative adaptation.
• Creative Copywriting : Developed engaging scripts aligned with trending topics, leveraging AI tools (e.g., ChatGPT) to enhance content quality and audience engagement.
• Data-Driven Content Optimization : Conducted post-release performance analysis (views, retention rate, user engagement) to refine content strategy, leading to a 30% increase in audience activity.

Achievements & Impact : Published over 1,000 high-quality videos in 5 years, amassing 313K followers and accumulating 606K+ likes and saves.