Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Personal Information
References
Affiliations
Languages
Websites
References
Timeline
Generic

Yaga Shetty

Melbourne,Victoria

Summary

A dynamic and forward-thinking marketeer with over 5 years of experience and passion for luxury hospitality and global marketing. Possessing an in-depth knowledge of marketing and communications in the industry, I am equipped with the skills to excel in the Australian job market. Committed to continuous growth and professional development, I am highly motivated and eager to contribute to the success of any organization. Currently pursuing my Master's in Marketing Management at La Trobe University, I bring a fresh perspective and innovative ideas to the table.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Specialist

VERVE INNOVATION
Melbourne , Victoria
05.2023 - Current
  • Conducted extensive keyword research using Ahrefs, SEMrush, and Google Analytics
  • Implemented on-page optimization strategies for meta tags, URL structure, and content
  • Executed off-page SEO tactics, including link-building campaigns and guest blogging
  • Monitored website performance through Google Analytics and Search Console, generating reports for SEO metrics
  • Collaborated with web development to implement SEO best practices during site development
  • Assisted in creating engaging, SEO-friendly content for blogs, landing pages, and product descriptions
  • Utilized ChatGPT and AI tools to optimize chatbot responses, enhancing user experience
  • Conducted regular competitor analysis to identify industry trends and opportunities
  • Used Advanced Web Ranking (AWR) and rank tracking tools to monitor keyword rankings
  • Implemented technical SEO enhancements, including XML sitemap creation and website speed optimization
  • Demonstrated proficiency in leveraging WordPress for optimization
  • Utilized Email Direct Marketing (EDM) strategies for effective digital outreach
  • Managed and executed social media responsibilities, including content creation and engagement strategies
  • Developed and implemented social media campaigns to increase brand visibility and audience engagement
  • Analyzed consumer behavior and market trends to create effective marketing campaigns
  • Designed visuals such as infographics, logos, and banners for company website and other digital outlets
  • Worked closely with senior management to implement strategic communications plans and marketing initiatives
  • Organized development and implementation of diverse marketing videos, social media posts, and blogs
  • Managed social media platforms and utilized metrics to increase engagement and campaign performance
  • Collaborated creatively to develop brand content, enhancing identity and engaging the audience

Cluster Marketing Communication Manager

THE WESTIN MUMBAI POWAI LAKE (RENAISSANCE MUMBAI) & LAKESIDE CHALET, MUMBAI - MARRIOTT EXECUTIVE APARTMENTS - MARRIOTT INTERNATIONAL
Mumbai , Maharashtra
01.2022 - 01.2023
  • Planning and implementing marketing campaigns for the hotel
  • Content management on Direct.com using Marriott digital tools
  • Social media marketing, online ad campaigns, and reputation management
  • Media management and PR content curation - Media questionnaires & authored articles, press releases & award nomination forms
  • Networked with cross-functional teams to ensure flawless execution of large and small-scale marketing activations
  • Handled Digital Marketing for a hotel complex of 773 keys
  • Liaise with creative, social media, and PR agencies for effective marketing and brand campaigns
  • PR management for amplifying brand salience (Key Events - Weddings Unveiled 2019, Femina Miss India World 2018, and others)
  • Build strong relationships with media and high-profile guests to amplify the hotel's visibility and reach
  • Content development for MICE, Trade, Lifestyle & Luxury Publications
  • Formulated social media campaigns to increase millennials' engagement for Renaissance Mumbai and Marriott Executive apartments.
  • Developed and implemented a comprehensive communications strategy to increase public awareness of the organization's mission and activities.
  • Created and managed content for multiple social media platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, and Pinterest.
  • Coordinated press releases and responded to media inquiries in a timely manner.
  • Organized press events such as interviews, conferences, and product launches.
  • Produced reports on communication metrics such as website visits, open rates, click-throughs.
  • Managed development of internal newsletters, brochures and other organizational materials.
  • Collaborated with external vendors to create promotional videos for marketing campaigns.
  • Assisted in developing strategies for engaging stakeholders through digital channels.
  • Conducted market research to identify trends that could be leveraged for successful campaigns.
  • Provided support during crisis situations by crafting appropriate messages for the public.
  • Prepared presentations for senior management regarding new initiatives or projects undertaken by the company.
  • Maintained relationships with key influencers within the industry to ensure positive visibility of the brand.
  • Developed creative concepts for advertising campaigns across print and online mediums.
  • Composed various types of documents including proposals, letters, emails.
  • Researched and wrote articles related to current trends in the industry.
  • Analyzed customer feedback data from surveys to improve customer service processes.
  • Managed multiple projects and tasks simultaneously while managing client expectations.
  • Partnered with internal business stakeholders, subject matter experts and thought leaders to develop internal and external content to highlight purpose-driven projects and unique culture.
  • Designed and edited promotional publications.
  • Created and optimized promotional publications and related materials.
  • Identified client groups and audiences, determining best way to communicate publicity information.

Assistant Manager - Marketing Communication

THE WESTIN MUMBAI POWAI LAKE (RENAISSANCE MUMBAI) & LAKESIDE CHALET, MUMBAI - MARRIOTT EXECUTIVE APARTMENTS - MARRIOTT INTERNATIONAL
Mumbai , India
01.2020 - 01.2022
  • Assisted in the development of operational strategies to ensure efficient and productive operations.
  • Conducted regular performance reviews for employees to identify areas of improvement.
  • Coordinated with other departments to ensure smooth flow of operations.
  • Content management on Direct.com using Marriott digital tools
  • Social media marketing, online ad campaigns, and reputation management
  • Media management and PR content curation - Media questionnaires & authored articles, press releases & award nomination forms
  • Networked with cross-functional teams to ensure flawless execution of large and small-scale marketing activations
  • Handled Digital Marketing for a hotel complex of 773 keys
  • Liaise with creative, social media, and PR agencies for effective marketing and brand campaigns
  • PR management for amplifying brand salience (Key Events - Weddings Unveiled 2019, Femina Miss India World 2018, and others)
  • Build strong relationships with media and high-profile guests to amplify the hotel's visibility and reach
  • Content development for MICE, Trade, Lifestyle & Luxury Publications
  • Formulated social media campaigns to increase millennials' engagement for Renaissance Mumbai and Marriott Executive apartments.

Voyager - Management Trainee

THE WESTIN MUMBAI POWAI LAKE (RENAISSANCE MUMBAI) & LAKESIDE CHALET, MUMBAI - MARRIOTT EXECUTIVE APARTMENTS - MARRIOTT INTERNATIONAL
01.2018 - 01.2020
  • Planning and implementing marketing campaigns for the hotel
  • Content management on Direct.com using Marriott digital tools
  • Social media marketing, online ad campaigns, and reputation management
  • Media management and PR content curation - Media questionnaires & authored articles, press releases & award nomination forms
  • Networked with cross-functional teams to ensure flawless execution of large and small-scale marketing activations
  • Handled Digital Marketing for a hotel complex of 773 keys
  • Liaise with creative, social media, and PR agencies for effective marketing and brand campaigns
  • PR management for amplifying brand salience (Key Events - Weddings Unveiled 2019, Femina Miss India World 2018, and others)
  • Build strong relationships with media and high-profile guests to amplify the hotel's visibility and reach
  • Content development for MICE, Trade, Lifestyle & Luxury Publications
  • Formulated social media campaigns to increase millennials' engagement for Renaissance Mumbai and Marriott Executive apartments.

Marketing Communications and L&D Trainee

The Westin Mumbai Garden City
01.2017

Industrial Trainee

Double Tree by Hilton, Goa
01.2016

Industrial Trainee

The Leela Palace, Mumbai
01.2015

Industrial Trainee

The Taj Mahal Palace Hotel, Mumbai
01.2015

Education

Masters in Marketing Management - Marketing

La Trobe University
Melbourne
12-2024

Bachelors in Hotel Management -

Manipal Academy of Higher Education
01.2018

ICSE - ISC -

Hiranandani Foundation School
06.2014

Skills

  • Content Management
  • Google Suite Analytics
  • Search Engine Optimization
  • Social Media Marketing
  • Digital Marketing
  • Communication Skills
  • Adaptability
  • Emotional Intelligence
  • Team Player
  • Problem Solving
  • Project Management
  • Digital Dexterity
  • Web Analytics
  • Stakeholder Management
  • Public Relations
  • Strategy Development
  • Staff Coordination
  • Website Optimization
  • Campaign Performance Optimization
  • New Market Research
  • Social Media Management
  • Digital Content Management
  • Social Media Platforms
  • Brand Promotion
  • Brand Marketing
  • Campaign Management
  • Team Motivation
  • Planning And Overseeing Program
  • Business Reporting
  • Media Relations
  • Vendor Relationships
  • Copywriting
  • Managing Media

Certification

  • Google Ad Search Certification
  • HubSpot Academy - SEO Certified

Accomplishments

  • Youngest Marketing Communication Manager in Mumbai Marriott hotels.
  • Leveraged PR & Marketing activations to receive:
  • International Spa awards 2021 Quan Spa
  • Times Food & Nightlife Award 2020 - Best Buffet [suburbs, Mumbai] - Lake View Cafe
  • South Asian Travel Awards 2019 - Leading Convention Centre Hotel
  • Food Food Awards 2018 by BBC GoodFood India - Best Convention Centre Hotel
  • BW Hotelier 2018 Best MICE Hotel
  • Peak life Gourmet Award 2018 Best 24 hour Coffee Shop, Lake View Cafe
  • India Wine Award Excellence 2018 - Outstanding Wine list, Fratelli Fresh
  • Times Food & Nightlife Award 2022 - Best Buffet [suburbs, Mumbai] - Lake View Cafe
  • Lake View Cafe earned its highest revenue in its tenure.
  • The highest visits in March 2022 on google for any Marriott hotel in the city

Personal Information

Title: MARKETER

References

  • Monica Edara, Director of Marketing Communications at AccorHotels, monicaedara@gmail.com, +91 90004 12094
  • Tanvir Ahmed, Academic Professional, La Trobe University, a.tanvir@latrobe.edu.au
  • Bjorn Fernanades, Director of Sales and Marketing at Taj Hotels, Bjorn.Fernandes@gmail.com

Affiliations

  • Travelling
  • Cooking
  • Exploring

Languages

English
Native/ Bilingual
Hindi
Professional

References

References available upon request.

Timeline

Marketing Specialist

VERVE INNOVATION
05.2023 - Current

Cluster Marketing Communication Manager

THE WESTIN MUMBAI POWAI LAKE (RENAISSANCE MUMBAI) & LAKESIDE CHALET, MUMBAI - MARRIOTT EXECUTIVE APARTMENTS - MARRIOTT INTERNATIONAL
01.2022 - 01.2023

Assistant Manager - Marketing Communication

THE WESTIN MUMBAI POWAI LAKE (RENAISSANCE MUMBAI) & LAKESIDE CHALET, MUMBAI - MARRIOTT EXECUTIVE APARTMENTS - MARRIOTT INTERNATIONAL
01.2020 - 01.2022

Voyager - Management Trainee

THE WESTIN MUMBAI POWAI LAKE (RENAISSANCE MUMBAI) & LAKESIDE CHALET, MUMBAI - MARRIOTT EXECUTIVE APARTMENTS - MARRIOTT INTERNATIONAL
01.2018 - 01.2020

Marketing Communications and L&D Trainee

The Westin Mumbai Garden City
01.2017

Industrial Trainee

Double Tree by Hilton, Goa
01.2016

Industrial Trainee

The Leela Palace, Mumbai
01.2015

Industrial Trainee

The Taj Mahal Palace Hotel, Mumbai
01.2015

Masters in Marketing Management - Marketing

La Trobe University

Bachelors in Hotel Management -

Manipal Academy of Higher Education

ICSE - ISC -

Hiranandani Foundation School

Similar Profiles

CREATE PROFILE
Yaga Shetty