Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Yang Shu

Kensington,SA

Summary

Dynamic Product Promotion Manager with a proven track record at Suzhong Pharmaceutical Group Co., Ltd., adept in leveraging market research and data-driven decision-making to exceed sales targets. Skilled in strategic innovation and team leadership, I excel in transforming market strategies into tangible results, demonstrating expertise in Power BI and Python to analyse trends and optimise marketing campaigns.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Product Promotion Manager

Suzhong Pharmaceutical Group Co., Ltd.
Taizhou, Jiangsu
03.2014 - 02.2024

Develop the company's marketing strategy and annual brand plan to ensure the effectiveness of the sales department's work, and the accuracy of the implementation of the market strategy.

Establish and maintain information on key provincial academic leaders and maintain good and close cooperative relationships with important academic experts.

I invite national-level speakers for regional promotion activities, communicate with academic leaders, share product information and research opinions, grasp trends and market dynamics in the field of disease treatment, and understand customer needs and key medical cutting-edge information.

Implement and check the market plan progress and adjust the plan in response to market changes so that the responsible area reaches the expected sales target.

Research and produce reports analyzing trends and offering insight into an area of specialization.

I work with other teams within the company, such as sales, public relations, and customer service, to ensure successful marketing initiatives.

Gather the team and come up with creative ideas for marketing campaigns through brainstorming and other interesting sessions.

Product Marketing Specialist

AstraZeneca (Wuxi) Trading Co., Ltd.
Shanghai
07.2013 - 01.2014

Develop, test, and adjust regional market strategies for brands and products to align with business goals.

Use various analytics tools to track the success of campaigns, monitor customer feedback, and make data-driven decisions about future marketing strategies.

Stay up-to-date with industry news and trends to ensure that marketing efforts are always current.

Assist in the various aspects of marketing, like content development and optimization.

Conducting thorough market research to identify target segments.

Analyzing consumer behavior and market trends to identify opportunities.

Gathering data on competitors and their marketing strategies.

Creating comprehensive marketing plans that align with business goals.

Executing marketing campaigns across various channels effectively.

Education

Master of Science - Information Technology

University of South Australia
Adelaide, SA
11-2025

Bachelor of Science - Business Management

China Pharmaceutical University
Nanjing
06-2013

Skills

  • Market Research
  • Data-Driven Decision Making
  • Proficient in Power BI, Python, KINIME
  • Strategic Innovation Oversight
  • Contract management
  • Team leadership
  • Performance management
  • Sales management

Certification

  • Positive Skills Assessment from VETASSESS for Marketing Specialist

Languages

English
Professional
Chinese (Mandarin)
Native/ Bilingual

Timeline

Product Promotion Manager

Suzhong Pharmaceutical Group Co., Ltd.
03.2014 - 02.2024

Product Marketing Specialist

AstraZeneca (Wuxi) Trading Co., Ltd.
07.2013 - 01.2014

Master of Science - Information Technology

University of South Australia

Bachelor of Science - Business Management

China Pharmaceutical University
Yang Shu