Dynamic Product Promotion Manager with a proven track record at Suzhong Pharmaceutical Group Co., Ltd., adept in leveraging market research and data-driven decision-making to exceed sales targets. Skilled in strategic innovation and team leadership, I excel in transforming market strategies into tangible results, demonstrating expertise in Power BI and Python to analyse trends and optimise marketing campaigns.
Develop the company's marketing strategy and annual brand plan to ensure the effectiveness of the sales department's work, and the accuracy of the implementation of the market strategy.
Establish and maintain information on key provincial academic leaders and maintain good and close cooperative relationships with important academic experts.
I invite national-level speakers for regional promotion activities, communicate with academic leaders, share product information and research opinions, grasp trends and market dynamics in the field of disease treatment, and understand customer needs and key medical cutting-edge information.
Implement and check the market plan progress and adjust the plan in response to market changes so that the responsible area reaches the expected sales target.
Research and produce reports analyzing trends and offering insight into an area of specialization.
I work with other teams within the company, such as sales, public relations, and customer service, to ensure successful marketing initiatives.
Gather the team and come up with creative ideas for marketing campaigns through brainstorming and other interesting sessions.
Develop, test, and adjust regional market strategies for brands and products to align with business goals.
Use various analytics tools to track the success of campaigns, monitor customer feedback, and make data-driven decisions about future marketing strategies.
Stay up-to-date with industry news and trends to ensure that marketing efforts are always current.
Assist in the various aspects of marketing, like content development and optimization.
Conducting thorough market research to identify target segments.
Analyzing consumer behavior and market trends to identify opportunities.
Gathering data on competitors and their marketing strategies.
Creating comprehensive marketing plans that align with business goals.
Executing marketing campaigns across various channels effectively.